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Klarna Sets Sights on ‘Powering Ecommerce’ with New Suite of Shopping Solutions

Retail TouchPoints

With more than 23 million monthly active users on the Klarna App, the search and compare tool could become a new acquisition channel for merchants, allowing them boost visibility, traffic and sales with a captive audience. Shoppable Video.

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Holiday Secret Weapon: Scaled, Distributed, Personalized Content

RTP blog

By July, you’ve likely started campaign and channel planning, and even considered some newer technologies such as Alexa skills or AR/VR. The challenge is unlocking its value by making it scale across channels. You’re already investing in content — but it’s locked in silos Is your content reusable across channels? Absolutely.

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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd said that “One thing that we found is that many marketplaces were not cannibalistic with our own direct-to-consumer channels. Todd recommends that game devs consider those larger platforms as part of a video game marketing strategy that includes multiple channels for selling games , but that they not rely solely on them.

Games 194
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Ecommerce Chatbots 101: What Are They And Do You Need one?

GetElastic

While the number of options can at first seem disorienting, the majority of modern customers are using more than one channel to engage with brands and could have anywhere up to 20 touch points before buying. According to drift, they are the fastest growing brand communication channel. Reduced abandoned shopping carts. Prevent returns.

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Brand awareness: A marketer’s guide

Liveintent

This all means that marketers have a big opportunity to get in front of new audiences with widespread, multi-channel messaging. While this approach is understandable, focusing too heavily on one channel, platform, or a small audience segment can hinder business growth. And they can do that with brand awareness campaigns.

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Why Product Packaging Design is Important to Ecommerce Success

SellBrite

Each box includes a FabFitFun magazine that features articles geared towards topics like wellness, style, and entertainment. Similar to the online experience, the magazine is packed with helpful resources and emphasizes the importance of community.

eCommerce 139
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7 Major Digital Marketing Trends in 2023: Optimize Customer Experience With AI

MagentoBrain

Others, such as web page flow design, intuitive operation, multi-device response, professional knowledge articles or audio-visual, the visual image in line with the brand concept, etc., are also channels to optimize the customer experience. will optimize the efficiency and convenience of consumers when shopping.