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Harnessing the huge marketing potential of subscription services

365 Retail

Subscription services really took off in 2020 thanks to a combination of lockdown driving online shopping, consumers’ desire to save money, and the innate convenience of the subscription model. The subscription phenomenon. So what does 2022 hold for the subscriptions market? billion by 2025.

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How to Sell Subscriptions on Shopify (Jan 2022)

Ecommerce Platforms

Convenience is the name of the game for online subscriptions. They want access to an infinite supply of streaming channels instead of having to purchase a movie every night. Many online consumers even seek out dozens of subscription offerings to streamline everything in their lives, from cooking to cleaning, and razors to gift giving.

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Unpacking subscriptions: The gift that keeps on giving all year round

365 Retail

Enter the rise of the subscription box. As a result, subscription box delivery services rose significantly during the pandemic. According to Barclaycard’s latest research , Brits have become “a nation of super subscribers,” with a typical seven subscription services per household. stop, emerging purchasing channel?

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The After-Facebook Era: How Quip Diversifies Channels and Scales Growth

Liveintent

To survive and scale growth, brands will have to diversify their marketing strategies and start testing new channels. Just look at Quip, a Brooklyn-based company that provides subscription-based oral care products and online dental services. Measuring the success of a new channel. Scaling to offline marketing channels.

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If Amazon and Walmart Can Do It, So Can You

Retail TouchPoints

While advertising on Amazon is still relatively small, it does account for nearly 10% of total revenue, which is more than subscriptions from Amazon Prime, for example. For comparison, the next largest ad channel in terms of growth was digital, which grew 24% in Q1 YoY (albeit from a much larger starting point.).

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7 Business Models for Monetizing Digital Content

GetElastic

Offering your digital content for free may also be a way to drive sales in another channel. Subscriptions. The subscription model is common for all types of digital content - software, gaming, news, magazine, telco services, and streaming video and music content (Netflix, Hulu, Spotify). Microtransactions.

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AdWeek Elevate: Newsletters and a path to a sustainable business model for publishers

Liveintent

So what was this common theme that spanned publishers like The New York Times, Hearst Magazines, The Weather Channel, BuzzFeed, and The Philadelphia Inquirer? Learn if the first-party data you’re collecting can applied to multiple business areas or support a growing portion of your business (like ad sales and paid subscriptions).