Wiser

APRIL 18, 2024

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. This is particularly challenging when considering the diverse channels and regions through which products must be marketed.

Channel 78

Channel Management Social Media eCommerce 78

Forrester eCommerce

JUNE 1, 2020

At Forrester, we research around 10,000 global technology vendors that utilize indirect sales and often get asked about the value of PR in the channel. A trend that is affecting many channel leaders […].

Channel 535

Channel Technology Marketing B2B 535

Forrester eCommerce

JUNE 3, 2021

Following up the previously published Now Tech report, I’m excited to announce that The Forrester Wave™: Cross-Channel Campaign Management In Asia Pacific, Q2 2021 is now live.

Channel 222

Channel Management Customer Data Technology 222

Forrester eCommerce

MARCH 22, 2021

In case you missed, Now Tech: Cross-Channel Campaign Management In Asia Pacific, Q1 2021 is out, where we covered 27 key CCCM players in the region. Contextual. Personalized. – The three words that every customer longs for and every marketer strives for. The pace of consumer behavior change has mutated this year as a […].

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Channel Management Consumer Marketing 234

Retail TouchPoints

MARCH 19, 2024

Since implementing a product information management (PIM) solution from Akeneo in January, Zenni Optical has reduced data inconsistency issues across teams by approximately 60% and cut the time needed to manage product data by over 70%.

Management 275

Management B2C B2B Channel 275

My Wife Quit Her Job

FEBRUARY 6, 2024

After the sale of his blog, he decided to start a YouTube channel, which he’s managed to grow to 180k subs by defying every best practice. After the sale of his blog, he decided to start a YouTube channel, which he's managed to grow to 180k subs by defying every best practice. Here’s how he did it!

Channel 218

Channel Blog Management Social Media 218

Forrester eCommerce

OCTOBER 21, 2019

Channel professionals want to talk about expanding their partner programs and building broad ecosystems, but the truth is that many of their basic program and channel management processes are still painfully manual and error-prone.

Channel 305

Channel Management Technology Customer Experience 305

Forrester eCommerce

NOVEMBER 19, 2019

Even though the category is cross-channel campaign management, CCCM is more than just campaigns. Don’t let the name fool you. CCCM technology is evolving to address contextually relevant customer interactions, and marketers are turning to CCCM solutions to support their moments-based marketing capabilities.

Channel 211

Channel Management Technology Marketing 211

Forrester eCommerce

NOVEMBER 2, 2018

Maturing Into A Horizontal Channel Management Platform Aligned With CRM and Marketing Automation. Channel and alliance leaders are known to be good jugglers. With the average partner program containing over 90 distinct components, encouraging channel growth while mediating conflict is a complex undertaking.

Management 417

Management Channel Marketing Multichannel 417

My Wife Quit Her Job

DECEMBER 5, 2022

Zach runs a YouTube consultancy called We Are Video Makers and manages the YouTube channels for many famous creators with millions of subscribers. But since then, Zach has been helping me with my channel and I have grown about 50k more subs in a span of just 2.5 years to get there. years to get there. Enjoy the episode!

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Channel Management Social Media 250

Forrester eCommerce

AUGUST 12, 2021

The CCCM market is growing as independent players deliver innovation that outshines many of their more established competitors.

Channel 325

Channel Marketing Management B2C 325

Retail TouchPoints

DECEMBER 29, 2022

Let us look at a few ways to improve customer experience in the retail industry through knowledge management. What is Knowledge Management and Why is it Important? A proper knowledge management strategy will help you not only organize and store expert advice and information but also improve the customer experience overall.

Customer Experience 360

Customer Experience Management Customer Retail 360

Kissmetrics

JUNE 8, 2021

Have you defined the distribution channels that will be used by your company? In short, distribution channels determine the path goods will take from the manufacturer to the final consumer. There are many types, formats, and levels of distribution channels. What Are Distribution Channels? Direct Channels.

Channel 263

Channel Magazine Consumer Operations 263

Wiser

MAY 21, 2024

However, these unauthorized distributions risk diminishing brand perception and product value, given the potential lack of authenticity and post-sale support that official channels guarantee. The post Footwear Brand Manages Distribution with Wiser appeared first on Wiser Retail Strategies. Here’s a PDF version of this use case.

Management 78

Management Channel Information Consumer 78

BigCommerce

DECEMBER 17, 2019

The eBay marketplace has been changing; no longer is it an auction-only site for consumer-to-consumer trading. Here’s the new normal…

BigCommerce 360

BigCommerce Channel Management Consumer 360

Kissmetrics

JANUARY 8, 2021

How do you ensure your YouTube channel is reaching the right audience and helping you achieve your marketing objectives? But, if you want to make the most of this channel, you need to ensure your content is high-quality, targeted, and optimized. Why Your YouTube Channel Needs an Audit. By performing a YouTube audit.

Channel 309

Channel Social Media SEO Other 309

Retail TouchPoints

APRIL 6, 2022

Channel management platform Productsup has raised more than $70 million in Series B funding to advance its product development and M&A activity as it continues to expand globally. We’re in a new era of commerce where outdated approaches are no longer effective.

Omnichannel 287

Omnichannel Management Channel Consumer 287

Forrester eCommerce

MAY 8, 2020

With COVID-19 still spreading and broad quarantines, shutdowns, and other measures to contain it continuing, it is still impossible to make definitive predictions of its impact on the tech channel. Instead, we are using three scenarios that take into account different recovery start times and shapes of recovery graphs.

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Channel Definition Other B2B 396

Kissmetrics

DECEMBER 10, 2020

How do you successfully manage your online reputation, too? But if you’re already managing a lot, your best bet is outsourcing it to an ORM, or an online reputation manager. To help you put your best image out there, I’ve reviewed and done extensive research on online reputation managers, so you don’t have to.

Management 363

Management Social Media eCommerce SEO 363

Optimizely

NOVEMBER 16, 2020

We recently released a new whitepaper reviewing why channel-centric solutions are missing the mark for marketers wanting an omnichannel marketing strategy. Channel-centric solutions solve for one specific channel, like email, SMS, or web. The post Channel-Centric Solutions Are Missing the Mark appeared first on Zaius.

Channel 195

Channel Omnichannel Download Marketing 195

Forrester eCommerce

JANUARY 16, 2019

We have seen more disruption in the channel in the past 18 months than we saw in the past 37 years combined. Private equity will continue its sweep of the channel software space, creating some unicorns along the way. As a review, here were my 2018 predictions. Verdict: As mentioned in the […].

Channel 418

Channel Multichannel Management Marketing 418

BigCommerce

JANUARY 7, 2019

Customers insist on more choices regarding where, when, and how they can purchase goods – including buying directly from brand…

Channel 355

Channel B2B Management eCommerce 355

Forrester eCommerce

APRIL 29, 2021

Done right, CCCM delivers more than outbound campaigns. In this Forrester Wave™, we compare CCCM solutions from enterprise marketing software suite vendors.

Channel 222

Channel Marketing Management B2C 222

Forrester eCommerce

MARCH 21, 2023

Empowered customers expect seamless cross-channel experiences. A cross-channel marketing hub (CCMH) can help marketers overcome data and channel integration complexity to consistently engage […] B2C marketers must understand customers and create value exchanges in their individual moments of need.

Channel 195

Channel B2C Marketing Customer 195

Retail TouchPoints

FEBRUARY 9, 2023

BrainOS Inventory Insights helps managers intelligently manage their inventory, improve operational efficiencies, enhance productivity and elevate customer shopping experiences across all channels.

Management 246

Management Events Channel Operations 246

Retail TouchPoints

JUNE 2, 2023

Smart retailers are realizing that their increasingly complex omnichannel offerings have made strong supply chain management more important than ever. Another key challenge for Hot Topic’s inventory management system is ensuring its BOPIS options run smoothly even as it fulfills orders across multiple channels.

Management 278

Management POS Shipping Costs Supplies 278

Algopix

AUGUST 12, 2023

This guide unveils the crème de la crème of YouTube channels tailored for Amazon FBA sellers. With these channels at your disposal, you’ll gain unparalleled knowledge, tactics, and strategies, ensuring you outshine your competition and thrive in the Amazon marketplace. Continuous Growth : Learning should be an ongoing journey.

Channel 115

Channel eCommerce Multi-channel Information 115

Algopix

JULY 1, 2023

With the rise of e-commerce and the availability of multiple online platforms and marketplaces, it can be challenging for businesses to effectively manage their listings and reach their target audience across different channels. This is where multi-channel listing solutions come into play.

Multi-channel 106

Multi-channel Channel Multichannel eCommerce 106

Forrester eCommerce

AUGUST 24, 2021

CX professionals must use customer journey maps as a change management tool to guide employees to deliver customer-centric experiences across products and channels. Read our latest blog to learn more.

Management 291

Management Blog Channel Customer 291

Forrester eCommerce

AUGUST 23, 2019

A lot has changed in the 25+ years I have spent in the technology channel. The one constant is the […].

Channel 419

Channel Marketing Technology Multichannel 419

Retail TouchPoints

MAY 8, 2023

RTP: What impact can the latest iterations of AI play in managing customer engagement during volatile times like now? Creating that kind of virtuous cycle required that all these different pieces be available, so it’s been a combination of consumer demand , tech developments and the pandemic impact of frictionless payment and conversion.

Channel 275

Channel Merchant Services Payment Services Recommendation 275

Retail TouchPoints

NOVEMBER 17, 2022

Lily AI and Pimberly have partnered with the goal of providing global brands with the ability to streamline product data and digital asset management. The Lily AI/Pimberly partnership can help retailers gain more accurate and robust product data within their centralized product catalog to power all downstream systems.

Management 276

Management Retail Recommendation Channel 276

Wiser

MAY 7, 2024

Identification and Resolution of Product Availability Issues: In 2 out of 3 stores visited, product availability issues were identified, facilitating immediate stock management and troubleshooting efforts. The post Pernod Ricard Successfully Manages Execution Compliance appeared first on Wiser Retail Strategies.

Management 78

Management Multi-channel Travel Point of Sale 78

Retail TouchPoints

MARCH 2, 2023

Engage3 aims to help retailers grow revenue and drive store trips by tracking and optimizing their price image through the Omnichannel Intelligence module, part of the Price Image Management suite.

Channel 277

Channel Omnichannel Retail Technology 277

Retail TouchPoints

SEPTEMBER 19, 2022

Purple Innovation has confirmed that investment firm Coliseum Capital Management made an unsolicited, non-binding proposal to acquire all outstanding capital stock of the digitally native mattress company for $4.35 per share on Sept. The news of the acquisition bid sent shares of Purple soaring to approximately $3.85 when markets opened Sept.

Management 274

Management Supplies Technology Online Retail 274

Kissmetrics

JANUARY 13, 2021

It’s called workflow management software, and it makes your work life at least ten times easier. Workflow management software takes chaos and organizes it into a clear roadmap that helps you achieve your work goals in less time and with better results. The Top 5 Options For Workflow Management Software. Team Structure.

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Management Shipping Costs Recommendation Document 275