Remove Channel Remove Marketing Remove Multi-channel Remove Subscription
article thumbnail

Walmart Rolls Out Luminate Data Insights Service to Suppliers in Mexico, Canada

Retail TouchPoints

The international expansion of the service represents a big opportunity for Walmart’s multi-market suppliers in particular, shared Mark Hardy, the Head of Walmart Data Ventures noted in a blog post announcing the news. Suppliers that don’t want to pay for a subscription can still access Channel Performance data for free.

article thumbnail

The Case For Subscription Service In CPG

Retail TouchPoints

The wide adoption of digital channels has dramatically disrupted the way consumers shop, and the recent COVID pandemic has exponentially increased the velocity of that change. On average , large CPG companies have shares in physical stores that are 5%-10% higher than online market shares. The Shift To Subscription Models.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Harnessing the huge marketing potential of subscription services

365 Retail

Subscription services really took off in 2020 thanks to a combination of lockdown driving online shopping, consumers’ desire to save money, and the innate convenience of the subscription model. The subscription phenomenon. So what does 2022 hold for the subscriptions market? billion by 2025.

article thumbnail

Retail Performance Marketers, Rethink Your Barometer of Success This Holiday Season

Retail TouchPoints

With social marketing in decline , and with the economic uncertainty driving the need to reduce “awareness” marketing in favor of performance channels, the need for retailers to find new measurable, scalable marketing channels is more urgent than ever. So holidays are a huge deal for retail.

article thumbnail

Welcome to E-Commerce Unlocked: Your Free E-Commerce Marketing Course

Kissmetrics

But how do you market it? Sure you can use tools like Ubersuggest to help you out, but what do you do if you need step-by-step instructions from the very beginning… especially if you have little-to-no marketing experience? Over the next 4 weeks, I am going to teach you how to market an e-commerce website.

eCommerce 363
article thumbnail

The Empowered Marketer: Winning with Subscription Box Marketing

Optimizely

The popularity of subscription boxes isn’t slowing down. But because subscription boxes are such a successful business model, the market has also gotten far more competitive. But because subscription boxes are such a successful business model, the market has also gotten far more competitive. and much more.

article thumbnail

The Comprehensive Guide To Selling Consumer Packaged Goods Online

Groove

No matter whether you’re just getting started with your eCommerce store or are a mid-market or Enterprise business with years of eCommerce experience, the tactics discussed in this guide will help you when it comes to selling consumer packaged goods online. Let’s get your store thriving! Don’t ever forget this!