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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of change. Where does that leave retailers today, especially as they develop their holiday plans and finalize their budgets for 2023? The result? Loyalty programs.

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Omnichannel Retail Strategies Explained & Simplified

UpSellIt

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. What is Omnichannel Retailing?

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Sweaty Betty Rolls Out Mobile POS Across 73 Stores

Retail TouchPoints

Women’s activewear and lifestyle brand Sweaty Betty has rolled out the mobile POS from NewStore in 73 stores across the UK and Ireland. By replacing its legacy POS with NewStore’s omnichannel cloud platform, the London-based brand can now run its entire retail operations via iPhone.

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3 Predictions for the Future of Omnichannel 

Retail TouchPoints

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. In fact, Retail TouchPoints has seen the number of channels used to conduct business grow year after year in its annual Omnichannel and Fulfillment Benchmark Survey.

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Samsonite Rolls Out Mobile-Driven Point-of-Service Across Europe

Retail TouchPoints

Samsonite has implemented a new mobile-driven experience across its European stores, powered by Oracle Retail Xstore Point of Service and implemented by Oracle Retail Consulting. The technology adds to Samsonite’s growing tech stack, which includes Oracle Retail Xstore Office and Oracle Retail Order Broker Cloud Service.

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The Untapped Potential of Audio in Retail Media Networks

Retail TouchPoints

Diversifying advertising budgets with omnichannel media, like digital audio, will help advertisers reach unique and performative audiences at scale, with mere clicks of a button. One of the many platforms that brands have embraced over the last few years to make the most of their advertising budgets is Retail Media Networks (RMN).

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For Forever 21, Omnichannel Experiences are Key to Staying a Gen Z Favorite

Retail TouchPoints

“We’ve done a lot of brand studies and our brand image with Gen Z is very, very strong, so we don’t have an issue with brand image,” said Hawkins in an interview with Retail TouchPoints. “We The goal was to enable fast, secure transactions across all devices (critical for Forever 21’s mobile-first customer base).