Kissmetrics

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. In this article, I cover: What to look for in a PPC agency How to work with them for maximum results Steps to finding the right agency My top five recommendations. They focus on the right PPC channels. What channels are you considering?

PPC 279

PPC Multi-channel Social Media B2C 279

BigCommerce

AUGUST 15, 2018

Mid-market and enterprise organizations with large, complex product catalogs often suffer the most as they add and edit volumes of products at a rapid pace across multiple channels. Increased customer dissatisfaction due to incomplete, out-of-date, or inconsistent data across channels. Multi-channel automation.

Information 212

Information Management Merchant Services Multi-channel 212

ESW

JULY 6, 2023

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. While this was good news for brands that had or could set up ecommerce channels, it may have accelerated and intensified The Amazon Effect. billion in sales in Q3 2020.”

eCommerce 139

eCommerce Payment Services Customer Shipping Costs 139

BigCommerce

DECEMBER 13, 2017

Within 18 months they were selling more on Amazon than through their traditional channels. In fact, it can be your initial parlay into household name status, and multi-million dollar sales. This practice is not recommended for most sellers, especially sellers that are novice to selling on Amazon. How did they do it?

Shipping Costs 354

Shipping Costs Multi-channel Shipping Fulfillment 354

Optimizely

AUGUST 15, 2018

Because Aaron is constantly interviewing Shopify Plus brand leaders for case studies, he has had a front seat to watch upstart brands grow from nothing to millions in sales in just a few years. You’ll see this over and over again if you look through the case studies. This makes multi-channel marketing absolutely critical.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

GetElastic

APRIL 24, 2019

Another panel you should check out on Day 1 focuses on multichannel strategy and how to avoid and manage channel conflict: Optimizing Your Multi-channel Strategy for eCommerce Success. Day 2 has us really excited as the morning kicks off with a case study on merchandising in food service distribution with US Foods.

B2B 135

B2B Multi-channel Multichannel Customer Experience 135

Kissmetrics

AUGUST 6, 2021

Offer omnichannel customer service : Make it easy for your customers to reach you by being available on multiple communication channels. MobileMonkey is one of the best customer service tools that will help you create a cohesive experience across multiple channels. List Your Products On as Many Channels as Possible.

Customer Retention 302

Customer Retention Customer Payment Services BigCommerce 302

Algopix

JANUARY 22, 2024

According to a study by Deloitte, repeat buyers spend 67% more than new customers. Provides referrals/reviews: As brand advocates, they are likely to recommend you to friends or leave positive reviews. Personalized Communication Use purchase history data to tailor content and product recommendations.

eCommerce 111

eCommerce Shipping Costs Payment Services Social Media 111

Ecommerce Platforms

JUNE 16, 2023

That means that you can link a text messaging strategy to your store’s back office and make sure you’re connecting with clients on all of the right channels. Klaviyo can help you to make personalized product recommendations, test various types of campaign against each other, and segment your lists more effectively too.

Shopify 211

Shopify Shipping Costs Merchant Services Shipping 211

BigCommerce

AUGUST 17, 2017

Consumers tend to place the most trust in recommendations from people they know. According to a study by Tomoson , influencer marketing yields a $6.50 It’s no wonder that influencer marketing is considered the fastest-growing channel for acquiring customers online. So how can your brand reach consumers, and convert them?

Marketing 419

Marketing Social Media Blog Clothing 419

Ecommerce Platforms

JUNE 13, 2017

The machine-based learning recommendations are far more advanced than regular product recommendations, and the banners and cart promotions ensure that merchants can offer customers interesting deals throughout the course of the year. Multi-vendor Capabilities. They also have some case studies based on real customers.

eCommerce Platforms 159

eCommerce Platforms eCommerce Merchant Services Multi-channel 159

Inflow Insights

FEBRUARY 27, 2019

He argues that many companies die from their over-reliance and addiction to paid marketing channels. He writes, “The key insight here is that paid marketing is tricky to grow, at scale, as the primary channel. Is paid marketing a dubious channel for eCommerce companies?

Multi-channel 128

Multi-channel eCommerce Marketing Channel 128

Omnisend

JANUARY 8, 2024

Their loyalty makes them more likely to: Share your brand’s products with their friends and family Engage positively with your brand on social media Leave positive reviews These recommendations show potential customers your brand consistently delivers value and a positive experience.

Customer 88

Customer Customer Retention Social Media X-cart 88

Retail TouchPoints

JANUARY 13, 2021

Any retailer can stand out by meeting shoppers’ needs across channels, especially in aspects where others are falling short. CI&T determined the top 10 connected retailers through a multi-step process. For instance, while Walmart’s massive war chest is imposing, the retail giant still came in at No.

Other 244

Other Customer Experience Omnichannel Customer 244

Omnisend

JANUARY 6, 2021

With consumers clearly responding to cart abandonment efforts, we recommend a multi-touch omnichannel workflow to recapture abandoned cart sales. Include product recommendations for similar items, too, just in case it wasn’t quite the product they were looking for. But don’t leave it at just that. Capture More Email Subscribers.

eCommerce Marketing 179

eCommerce Marketing eCommerce Marketing Live Chat 179

Inflow Insights

JANUARY 26, 2022

After all, more purchase channels often mean more revenue, too. Track conversion rate accurately : When the missing phone data piece is included, you can evaluate your conversion rate by channel to see how customers find your business (PPC, SEO, social media, email, etc.) and which paths lead to the best results.

PPC 115

PPC eCommerce Multi-channel SEO 115

Ecommerce Platforms

JANUARY 27, 2023

Couple this with LiveChat’s own studies that show that “customers expect to chat online with businesses,” and the takeaway is clear: failing to provide this service can put you behind your competitors. This multi-media approach often leads to faster and more efficient problem resolution. billion in 2030.

Live Chat 104

Live Chat Shipping Costs Multi-channel X-cart 104

GetElastic

JULY 8, 2022

Ecommerce personalization is the process of creating customer-centric eCommerce sites that dynamically display specific content, product recommendations, and explicit offers based on past activities, browsing behavior, purchase history, demographics, and other personal data. What is eCommerce Personalization? Source: Docmation.

eCommerce 78

eCommerce B2B Beauty and Health Multi-channel 78

GetElastic

NOVEMBER 29, 2022

The numbers (from the mouths of actual shoppers) help tell the story: Purchase frequency is 250% higher on omnichannel vs. single channel, and the average order value is 13% higher for omnichannel vs. single channel. Customer retention rates are 90% higher on omnichannel vs. single channel. Source: Clout Brands.

Omnichannel 147

Omnichannel Multi-channel Payment Services Outdoor 147

FastSpring

MARCH 15, 2024

Todd said that “One thing that we found is that many marketplaces were not cannibalistic with our own direct-to-consumer channels. Todd recommends that game devs consider those larger platforms as part of a video game marketing strategy that includes multiple channels for selling games , but that they not rely solely on them.

Games 193

Games Marketing Events Merchant Services 193

Retail TouchPoints

MARCH 30, 2023

The webinar series, now available on demand, included case studies from retailers Sweaty Betty and SiteOne that highlighted composable commerce’s flexibility and positive impact on site performance, as well as information on how ChatGPT offers personalization capabilities at scale that had previously not been possible.

POS 268

POS Omnichannel Webinar Point of Sale 268

BigCommerce

AUGUST 8, 2017

Most channels require significant lead time to yield an ROI (ex. Some channels yield quick results but not day in and day out (ex. And some channels are consistent but time consuming to dial in (ex. In 2017, there are 6 different social media channels where you can follow proven ad strategies and generate consistent ROI.

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

BigCommerce

DECEMBER 13, 2017

Paris, here we come… (A Case Study). Communicate your newsletter sign-up option on your social media channels and on your packaging. I recommend either having someone in-house watching your campaigns very closely or working with MarketPlaceClicks, who is managing our account for us. Point all product links to Amazon.

Shipping Costs 307

Shipping Costs Payment Services Social Media Channel 307

Ecommerce Platforms

OCTOBER 28, 2021

After that, you can get more creative with collections that recommend specific items, showcase promotions, or guide people in combining multiple products for certain purposes. If this is the case with your ecommerce platform, we recommend going into each Collection page to customize its elements; sometimes that requires custom coding.

Payment Services 245

Payment Services Merchant Services Payments eCommerce 245

SellBrite

FEBRUARY 17, 2017

Like any other marketing channel, the relevance and timing of a push notification sent from your browser or your app decides if it can attract buyers to your app/website or just divert them away from it. Another study by Forrester also tells us that the number one reason why smartphone owners in the U.S. Dropped-off from your cart.

Shipping Costs 119

Shipping Costs Multi-channel Mobile Recommendation 119

ROI Revolution

JANUARY 25, 2023

 Additionally, we saw many brands expanding past Amazon onto other retail media channels. We always expect multi-touch purchase journeys across channels, but too much overlap means wasted ad dollars. We’ve seen that more and more, creative needs to be developed per channel. images, videos, testing, scaling) is growing. 

eCommerce 78

eCommerce Social Media SEO Payments 78

SellBrite

DECEMBER 20, 2019

Consumers seek product recommendations from influencers nearly as often as they do from friends, according to one study that also found that 49% of consumers look to influencers when making product decisions. Because it works. The influencer market is estimated to be worth around $6.5 billion (up from $4.6

eCommerce 184

eCommerce Social Media Merchant Services Payment Services 184

Profitero

FEBRUARY 28, 2017

The introductory set of insights from this joint, multi-year initiative offers a comprehensive look into the behaviors, motivations and expectations of the digitally engaged food shopper. Initial findings from this study show that within the next decade, online food shopping will reach maturation in the U.S.,

Food and Beverages 60

Food and Beverages Multi-channel Banking Technology 60

Omnisend

APRIL 23, 2021

By reaching out to them with relevant promotions, important information about their purchases, and addressing them through a variety of different channels, you can garner brand loyalty and create a customer for life. When combined with emails, a business should consider using different channels for post-purchase messaging.

Customer 78

Customer Merchant Services Multi-channel Reference 78

Kibo

JUNE 7, 2021

As the economy (and consumer spending) bounce back, retailers are tasked with providing exceptional omnichannel experiences to consumers who’ve become experts at navigating both in-store and digital channels. It connects all offline and digital retail sales channels and data sources via one centralized platform.

Multi-channel 62

Multi-channel Omnichannel Order Fulfillment Shopping Carts 62

BigCommerce

OCTOBER 26, 2017

He manages the digital channels of some of the world’s leading retail brands, including, but not limited to: Eastbay. Now that you know the basics for launching a cross-border selling channel, let’s look at how businesses of your specific size (small, mid and large) can attack an international strategy at scale. Foot Locker.

Merchant Services 218

Merchant Services Marketing Shipping Costs eCommerce 218

Ecommerce Platforms

JUNE 5, 2019

Multi-channel marketing : You don't have to communicate with your customers through email alone. According to some studies, marketing automation can drive an up to 14.5% Multi-channel marketing: Strengthen your relationship with your target audience by reaching them through more than just email marketing.

Management 131

Management eCommerce Multi-channel Marketing 131

UpSellIt

JANUARY 13, 2021

The same study also reported 73% of consumers saying they will visit another website if they had trouble accessing the first one. With 89% of consumers consulting reviews before purchasing and 76% saying they trust reviews as much as personal recommendations, including social proof is a proven way to move comparison shoppers down the funnel.

Comparison Shopping 79

Comparison Shopping Shipping Costs Consumer Multi-channel 79

Liveintent

AUGUST 9, 2022

This all means that marketers have a big opportunity to get in front of new audiences with widespread, multi-channel messaging. While this approach is understandable, focusing too heavily on one channel, platform, or a small audience segment can hinder business growth. And they can do that with brand awareness campaigns.

Social Media 62

Social Media Multi-channel Channel Travel 62

GetElastic

SEPTEMBER 16, 2021

As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. In fact, customers that shop using more than one channel have a 30% higher lifetime value than those that only use one. What exactly is a hybrid customer experience? The bottom line.

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

GetElastic

SEPTEMBER 16, 2021

As it turns out, based on a 2019 study , many customers actually prefer a hybrid experience over one that is entirely online or in-person. In fact, customers that shop using more than one channel have a 30% higher lifetime value than those that only use one. What exactly is a hybrid customer experience? The bottom line.

Customer Experience 139

Customer Experience Customer eCommerce Vend 139

Kibo

JULY 24, 2020

Good ecommerce can scale up or down easily and grow with companies as they expand their offerings and expand to new online channels. Managing all of this while keeping the wheels turning requires robust admin tools that offer multi-layered B2B and B2C management. Even before COVID-19, it was one of the fastest growth channels.

eCommerce Platforms 117

eCommerce Platforms Payment Services Payments eCommerce 117