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Customer acquisition with email newsletters

Liveintent

Email is a powerful channel for driving one-to-one connections and retention amongst customers. Email is prime for driving customer acquisition efforts, especially as brands look to diversify their acquisition channels beyond social and search and sink their teeth into other platforms that provide reach amongst real, engaged audiences.

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Driving value with a newsletter program and first-party data

Liveintent

Newsletter programs have seen a massive boom since early 2020. Newsletters have seen such tremendous success that publishers across a variety of industries have recently launched their own newsletter programs or doubled down on their existing efforts. Email newsletter monetization.

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AdWeek Elevate: Newsletters and a path to a sustainable business model for publishers

Liveintent

While the scope of the conference was broad, covering areas such as audio, NFTs, and virtual reality, there was a common theme across sessions that highlighted newsletters. So what was this common theme that spanned publishers like The New York Times, Hearst Magazines, The Weather Channel, BuzzFeed, and The Philadelphia Inquirer?

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What Reddit can teach brands about creating community via email newsletters

Liveintent

Today’s advertisers must find a way to engage audiences and provide them with a sense of community — this means looking outside of “traditional” advertising channels. However, advertisers don’t need to look far for an alternative to traditional advertising channels. The same is true for publishers.

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Consumer behaviors, email newsletters, and subscription fatigue with Mark Stenberg

Liveintent

“Wherever you are with your newsletter strategy, the best thing that you can do is whatever you have the capacity to do at that moment,” he says. ” We caught up with Stenberg to get his insights on the growth of email newsletters, threats of subscription fatigue, and the key to driving audience engagement.

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Next in Marketing: Why the digital newsletter boom could shake up digital ad targeting

Liveintent

Email newsletters were already enjoying a renaissance a few years ago — with D2C brands launching robust operations and email-forward publishers like Morning Brew emerging. Once the pandemic hit and Google announced the deprecation of the third-party cookie , however, the value of email as an owned, opt-in channel kicked into overdrive.

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Scared to monetize your email newsletters? Here’s why you shouldn’t be.

Liveintent

But with so many ways to reach and engage audiences these days, it’s more critical than ever that brands take extra care to preserve their brand identity and the audience relationships they’ve worked so hard to establish, ensuring brand consistency across all channels and mediums. Won’t ads hurt my newsletter experience?

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