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Combat Inflation’s Impact by Streamlining Conversational Commerce Channels

Retail TouchPoints

This has been the more recommendation-style AI, things like “Here’s what you need to complete the set” or offering the next best product recommendation, which can help drive incremental value and loyalty. Affronti: At Salesforce we’ve been using AI to support digital merchants, especially via Commerce Cloud, for over a decade.

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The 5 Step Approach to Cross-Channel Customer Engagement

Kissmetrics

That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. Try this five-step approach to increase your cross-channel engagement. Integrate Your Channels.

Channel 226
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Product advertising: Benefits, types, examples, and strategies

Omnisend

Product advertising is a marketing strategy that attempts to create product demand through promotions across channels, such as email, SMS, television, print, ads, radio, and social media. Digital channels like emails, SMS, SEO, and social media have made this much-needed perspective shift possible.

Outdoor 145
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Bringing the Outdoors In-Store: A Look Inside REI’s Flagship Store

Sailthru

For such a massive sporting and outdoor retailer, REI’s flagship store is in an interesting place. And yet, REI still manages to get customers in an outdoor state of mind immediately, foreshadowing an exceptional in-store experience. Unlike the typical apparel retailer, sporting and outdoor retailers are lifestyle brands.

Outdoor 87
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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

As you develop your plans for 2023, consider these recommendations, based on the 2022 survey findings: Diversify Your Marketing Mix . Ecommerce recommendations and personalized store service are widely known, but social media influencers can also help shape the narrative around product availability and demand.

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5 Outdoor Apparel DTC Brands Telling Exquisite Stories (And How Product Information Systems Can Get You There)

Talkoot

In this post, I am going to cover 5 DTC brands in the outdoor apparel space that have done a great job using storytelling to build their brand and earn customer love. Storytelling in the outdoor apparel space. Brands also focus on community in their storytelling because outdoor sports are a social activity. Best Made axe.

Outdoor 78
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Unlocking Spring Retail Success: Strategies to Maximize Revenue Through Seasonal Insights and Merchandising Tips

RETAIL MANAGEMENT SOFTWARE

Showcase items that are in high demand during springtime, such as gardening supplies, outdoor furniture, spring fashion trends, seasonal foods, and wellness products. Leverage digital marketing channels to promote your spring-themed promotions and reach a wider audience.

Retail 77