ROI Revolution

APRIL 10, 2023

Social media and search engine optimization (SEO) are two vital building blocks for any successful online marketing plan. But have you ever wondered what role an email marketing strategy can play in strengthening your social media and SEO efforts?

Social Media 78

Social Media SEO Marketing Multi-channel 78

SellBrite

MARCH 9, 2018

Despite what some may tell you , social media for business is not dead. While it’s true that it is becoming a lot more difficult for businesses and brands to reach social media users organically today, there’s still a lot of value and potential ROI that can be gained from participating on sites like Facebook, Twitter, and Instagram.

Social Media 85

Social Media Channel Recommendation eCommerce 85

Retail TouchPoints

OCTOBER 23, 2023

Because consumers are gravitating to digital channels and platforms to seek out these moments of joy, brands have a new, dynamic vehicle for connecting with consumers, cultivating passionate communities and creating innovative experiences using technology. A survey of 1,250 U.S. That’s what makes the category so special.”

Technology 237

Technology Social Media Consumer Games 237

BigCommerce

SEPTEMBER 12, 2017

A senior citizen looking to buy a smartwatch might be texted a recommendation by a grandchild, then walk into a physical store to purchase. It’s a complex process, and it’s why omni-channel selling is so important. What is omni-channel retail? Typically, omni-channel retailers aren’t startups.

Channel 420

Channel Shipping Costs Consumer Multi-channel 420

Retail TouchPoints

JUNE 10, 2022

More than two-thirds of shoppers overall are already familiar with the metaverse, but the percentages for each generation vary widely, according to KPMG’s Go boldly, not blindly, into the metaverse Consumer Pulse Survey. However, new channels also mean new expectations. The market could reach $783.3 billion in 2024, up from $478.7

Social Media 248

Social Media Channel Technology Travel 248

Retail TouchPoints

JUNE 3, 2022

People want products and services from someone they trust, and social commerce provides an enhanced shopping experience by leveraging social media to deliver connection and authenticity. The Explosion of Social Commerce. Social commerce opens a two-way communication channel between your brand and potential shoppers.

Social Media 248

Social Media Consumer Electronics Electronics Channel 248

Retail TouchPoints

JUNE 7, 2021

Isolation was a defining characteristic of 2020: with stores, workplaces, restaurants, gyms and travel hubs closed, people around the world turned to one of the few remaining channels available for community and connection — social media. Facebook and Instagram Lead the Way in Social Conversion.

Payment Services 219

Payment Services Payments Social Media Consumer 219

Retail TouchPoints

OCTOBER 16, 2023

Interactive product recommendation quizzes not only engage customers but also create a sense of participation and entertainment, making customers more willing to provide valuable zero-party data in exchange for a tailored shopping journey. Amplify insights through targeted surveys.

Social Media 251

Social Media Consumer Information Marketing 251

Retail TouchPoints

NOVEMBER 3, 2021

To offer simple product recommendations — such as “customers who bought this item also bought this” — is simply not going to cut it anymore. Recommendation is a never-ending battle for accuracy and timeliness. On a more positive note, 82% of consumers admit to having been influenced by a personalized shopping recommendation.

Recommendation 147

Recommendation Customer Retail Social Media 147

RTP blog

AUGUST 8, 2018

Last week, Retail TouchPoints unveiled its inaugural Personalization Benchmark Survey , revealing how retailers have reaped the benefits of personalization strategies as well as identifying where there is still room for improvement. With 66% of retailers crediting personalization strategies with increasing their sales, and 46%.

eCommerce 150

eCommerce Social Media Consumer Improvements 150

Retail TouchPoints

NOVEMBER 10, 2022

While large-scale surveys help identify macro trends and predictions, micro-surveys can glean new insights into specific communities of users. eBay Ads recently surveyed both groups to understand the trending themes among 2,000 online shoppers in the U.S. as well as the distinct nuances of 1,500 eBay shoppers. “We

Gifts 236

Gifts Social Media Shipping Costs Consumer 236

Kissmetrics

MARCH 5, 2021

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. Other features of Databox include: performance alerts and recommendations goal setting options for specific metrics data calculations daily, weekly, or monthly KPI scorecards.

Marketing 287

Marketing Multi-channel Social Media Channel 287

Retail TouchPoints

FEBRUARY 25, 2022

In today’s world brands need to be omnipresent, having digital footprints across several channels. A recent study found that 68% of Gen Z shoppers planned to use non-traditional channels for Black Friday and Christmas shopping, with Instagram (47%) taking the lead as a holiday shopping platform. Looking Ahead.

Social Media 293

Social Media Retail Events Channel 293

ChannelAdvisor

NOVEMBER 8, 2023

Brands and retailers spend their whole careers chasing down answers to these questions — but we’ve revealed them in our 2023 global online survey results. Our 2023 Online Consumer Behavior Global Report covers the trends shaping global e-commerce today with survey findings (in partnership with Dynata) from over 6,000 consumers worldwide.

Consumer 52

Consumer eCommerce Consumer Electronics Multichannel 52

Retail TouchPoints

FEBRUARY 24, 2023

Spurred by the global pandemic, a rise in social activism and the surge of wellness movements, consumer sentiment has shifted significantly over the past few years. Nearly all (93%) consumers surveyed in PwC’s most recent Holiday Outlook shared that trust is a top influencer in their buying decisions. Pre-pandemic, that number was 70%.

Consumer 217

Consumer Social Media Recommendation Apparel 217

Retail TouchPoints

MARCH 11, 2021

The survey — a hybrid online and computer-aided telephonic interview (CATI) survey of 140+ U.S. The survey found that returning an item ranked as the No. 85% of surveyed retailers ranked inventory accuracy as a top priority to improve BOPIS and curbside pickup options. A frictionless return experience is critical.

Fulfillment 284

Fulfillment Order Fulfillment Shipping Costs Social Media 284

Retail TouchPoints

FEBRUARY 23, 2021

found that 32% of global retail marketers are spending nearly half of their marketing budget on social media advertising. Here’s what brands need to know to break through the noise across social platforms. In August, for instance, a global survey by Smartly.io In fact, Smartly.io We’re Less Engaged — But Still Scrolling.

Social Media 244

Social Media Consumer Marketing Channel 244

Wiser

MAY 12, 2020

Brand Recommendation. To capitalize on the favorable shift in consumer behavior, ensure that price and promotional efforts are optimized and product is stocked as often as possible throughout your in-store channels. Retailer Recommendation. Brand Recommendation. Retailer Recommendation. Brand Recommendation.

Recommendation 128

Recommendation Marketing Retail Supplies 128

Kissmetrics

FEBRUARY 19, 2021

We’re spending more on social media and digital marketing than before. billion people use social media apps, and 77 percent of internet users ages 16-64 buy something online each month. Every entrepreneur can now build an app, social media platform, or e-commerce website. According to Hootsuite, over 4.2

Social Media 361

Social Media Payment Services eCommerce Multichannel 361

Retail TouchPoints

JULY 24, 2023

According to The Small Business Blog , emails are an effective marketing channel because most U.S. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6% This channel is tried and true, but retailers must take a creative and personalized approach to stand out.

Small Business Retail 205

Small Business Retail Marketing Retail Social Media 205

Groove

OCTOBER 1, 2020

Establish a social media branding strategy. Use paid media to increase reach. even if more than one person on your team posts on social media. Increase reach and engage more users at every stage of the buyer's journey with a strong social media presence. Create buyer personas. Use paid search and SEO.

eCommerce 300

eCommerce Social Media SEO Mobile 300

Pivotree Blog

OCTOBER 17, 2022

If you haven’t had a chance, we recommend going back to read it.). When you present them with personalized recommendations, they learn to trust. . One survey found that 47% of online shoppers used a virtual assistant to purchase with a voice command. 5: Make Social Channels a Priority.

Channel 98

Channel Customer eCommerce SEO 98

Retail TouchPoints

AUGUST 15, 2022

As you develop your plans for 2023, consider these recommendations, based on the 2022 survey findings: Diversify Your Marketing Mix . Even fewer respondents have access to social media activity related to the company (33%), customer referrals (23%) and customer lifetime value (22%).

Customer Loyalty 185

Customer Loyalty Customer Retail Shipping Costs 185

Kissmetrics

APRIL 21, 2021

If you’re like most consumers, there’s a good chance you interacted with the brand multiple times on different channels using different devices before you paid. To successfully target and convert consumers across every channel and platform, you need a unified marketing strategy. This is when brands only sell through one channel.

eCommerce Marketing 254

eCommerce Marketing eCommerce Omnichannel Marketing 254

Retail TouchPoints

SEPTEMBER 3, 2021

CX teams have the power of being able to listen at the various touch points as part of their transactional and relationship surveys. They also have the power to analyze feedback from open comments from social media and review sites. Unity Point #4: Leverage Joint Channels. Customer Priorities and Touch Points.

Marketing 294

Marketing Customer Social Media Customer Experience 294

Retail TouchPoints

JANUARY 19, 2023

For brands considering livestreaming or just starting to dip their toes in the water, experts recommend answering three basic questions that will shape their live commerce strategies. During the sales period, 62 influencer and retailer-run livestream channels surpassed RMB 100 million ( $14.2 festival in 2022 for proof.

Social Media 257

Social Media X-cart Consumer Events 257

Wiser

JANUARY 17, 2023

Brands should be meeting consumers where they’re most comfortable, which can often mean being available on multiple different social media channels as well as making sure that support teams are knowledgeable and can provide whatever expertise is necessary for customer success.

Customer 148

Customer Social Media Shopping Carts Customer Experience 148

Kissmetrics

NOVEMBER 1, 2021

A Digital Marketer for HubSpot Academy, Brandon Saunders, theorized that the growing use of social media (and which content types gain traction) reveals how consumers’ attention spans are getting shorter over time. To simplify things, let’s break it down into three sections: length, features, and demographics for each channel.

Social Media 245

Social Media Payments Download Consumer 245

Kissmetrics

FEBRUARY 16, 2021

Whether you communicate through social media, your company blog, or email newsletter, it has never been easier to stay connected. First, it’s essential to understand the value of platforms like social media to marketers. Look at the pain points they raise when interacting with you on social media or other channels.

Customer Loyalty 269

Customer Loyalty Customer Shipping Costs Social Media 269

GetElastic

MAY 31, 2019

When a friend recommends that I try a restaurant, retailer, or service, I take that suggestion more seriously. Like a good friend, their photos show up on your social media feed. And since that influencer looks so much like a friend, you might be inclined to give their recommendations more weight. Absolutely.

Social Media 163

Social Media Marketing Recommendation Clothing 163

Retail TouchPoints

JANUARY 31, 2024

In our recent survey with Edelman DXI , we found that customers are 87% more likely to click into an email if it’s personalized to them, and 71% of customers are more likely to purchase from a company that sends them personalized email. Lately, Intuit Mailchimp has been laser focused on solving our customers’ clustomer problem.

Marketing 227

Marketing Customer Retention Shopify Social Media 227

BigCommerce

SEPTEMBER 5, 2018

consumers, with 64% of survey respondents indicating that their primary motivation for shopping on the day after Black Friday was to support their local community. To get a jump on the holiday weekend, you should remind people about the event in advance using: Social media ads. Tag your social media efforts.

Small Business Retail 399

Small Business Retail Social Media Shipping Costs Mobile 399

Retail TouchPoints

MAY 18, 2022

A recent Five9 consumer survey found that 43% of consumers globally now do most of their shopping online (up from 22% pre-pandemic). More than half (51%) of the consumers Five9 surveyed about ecommerce said they are likely to share positive online shopping experiences on social media. . 75% of U.S. respondents who?

Retail 248

Retail Customer Experience Omnichannel Channel 248

Kissmetrics

JUNE 1, 2021

Gift Guides Provide Blog and Social Media Content. They also make for excellent social media posts. For your gift guide to be appealing, you must understand your target audience enough to create personalized recommendations. Alternatively, you can create polls on your favorite social media channels.

eCommerce 266

eCommerce Gifts Social Media SEO 266

BigCommerce

SEPTEMBER 12, 2017

Are you an omni-channel seller? It’s easier than ever for businesses to have a digital presence across a variety of channels. A 2017 point-of-sale solutions survey of 1,164 U.S. 25% sell through Facebook (40% on social media as a whole). A 2017 point-of-sale solutions survey of 1,164 U.S.

eCommerce 420

eCommerce Beauty and Health Social Media Customer 420

Kissmetrics

JANUARY 17, 2022

Most marketers use the strategy on multiple channels. Personalized marketing is also one of the best ways to engage customers between channels and send more relevant marketing messages. Product Recommendations. For example, a razor company might see you purchased a razor a few weeks ago and recommend a shaving cream.

Marketing 273

Marketing Recommendation Social Media Improvements 273

BigCommerce

DECEMBER 5, 2017

You’ll also find recommendations on BigCommerce apps and integrations that fellow entrepreneurs use to succeed. Additional Recommended Reading. Use your social media channels to run ads featuring a coupon that’s redeemable on your website if you have a pretty solid target demographic figured out.

Customer 381

Customer Live Chat Social Media BigCommerce 381