Retail TouchPoints

JANUARY 24, 2024

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Here we’ll take a look at these trending technologies and how they will shape B2B businesses’ ability to deliver a frictionless experience with their digitally native buyers.

B2B 244

B2B eCommerce BigCommerce Omnichannel 244

Retail TouchPoints

JUNE 12, 2023

While AI was initially associated with big tech and multinational brands, the technology is becoming increasingly available for everyone. Companies should closely monitor AI bias, inaccuracy, cybersecurity, job displacement and data privacy. This technology seamlessly integrates into touch points and platforms.

Retail 271

Retail Technology Games Recommendation 271

Retail TouchPoints

MARCH 29, 2022

The end result was a win-win: what began as a way to collaborate with data and optimize offers to existing customers became a robust platform for truly understanding customer needs, protecting privacy and establishing stronger relationships across online and offline channels. Increase Revenue in New Channels.

Customer 220

Customer Channel Technology Improvements 220

Retail TouchPoints

SEPTEMBER 13, 2023

advertising channels in 2022, according to a study by IAB. There’s no denying the power and appeal of retail media , but RMN ad buyers also indicated a number of growing pains as this nascent channel develops, with lack of measurement standards topping the list. “In Retail media was one of the fastest-growing U.S.

Retail 288

Retail Definition Channel Marketing 288

Retail TouchPoints

JULY 21, 2022

Data privacy has come into sharper focus over the past year thanks to new state legislation and federal privacy laws like the American Data Privacy and Protection Act (ADPPA). In fact, by the end of 2024, 75% of the world’s population will have personal data protected under modern privacy regulations , according to Gartner.

Marketing 278

Marketing Consumer Information Customer Retention 278

Forrester eCommerce

APRIL 10, 2020

Despite technology that provides insights, touchpoints are multiplying, marketing channels are still siloed, and customer expectations for a seamless brand experience continue to grow. Consumers want companies to understand them, meet their needs, and protect their privacy. Marketing […].

Customer 294

Customer Channel Technology Consumer 294

GetElastic

SEPTEMBER 8, 2021

B2B companies are implementing new strategies to adapt to the technological changes and take advantage of cloud-based technology, Headless Commerce , and progressive web applications (PWAs). Headless Commerce: With headless technology, the data, business logic, and commerce engine are de-coupled from the front-end storefront.

B2B 148

B2B Technology eCommerce Mobile 148

Retail TouchPoints

DECEMBER 15, 2023

More practices will open through 2024, and all locations will be powered by Chewy’s custom-built open platform, which has helped the brand create a robust, customer-focused experience across all channels. Strategically, venturing into medtail isn’t a stretch for the Chewy business.

Fulfillment 259

Fulfillment Customer Channel Operations 259

Retail TouchPoints

MARCH 1, 2024

Retargeting existing customers to boost conversions has always been a strong tactic for retailers, and it’s likely to become even more important as third-party cookies deprecate and more stringent privacy regulations go into effect. Natori also sells via wholesale channels, to luxury retailers such as Neiman Marcus and Bergdorf Goodman.

Social Media 229

Social Media Department Stores Supplies Apparel 229

Retail TouchPoints

FEBRUARY 6, 2024

The technology, it turns out, largely functions as promised: AI is in fact quite good at making personalized recommendations. If brands are going to make the most of this powerful technology, they are going to need to answer these questions first. The technology is too powerful not to. What’s behind this skepticism?

Recommendation 286

Recommendation Customer Hobbies Technology 286

Retail TouchPoints

JULY 28, 2022

Retailers can offer virtual try-ons within their own ecommerce channels or partner with an ecommerce platform that offers virtual try-on as a feature. Other technology providers offer solutions that design some or all of a virtual try? Virtual try-on technology introduces important privacy obligations.

Retail 259

Retail Customer Data Information Consumer 259

Retail TouchPoints

APRIL 4, 2024

Retailers are now demanding large media company dollars, but they are operating almost as a startup in terms of their technological capabilities. So there are a lot of different ways you can measure in stores while maintaining consumer privacy.” “My I thought the IAB did a great job putting a flag in the ground.”

Retail 269

Retail X-cart Banking Definition 269

BigCommerce

SEPTEMBER 12, 2017

It’s a complex process, and it’s why omni-channel selling is so important. What is omni-channel retail? Square defines it as: “Meeting people on the channels where they are shopping and buying, whether it’s in a physical store or an online store or on social media, and connecting the dots between those channels.

Channel 420

Channel Shipping Costs Consumer Multi-channel 420

Retail TouchPoints

AUGUST 23, 2023

Phygital retail experiences, in which physical elements and technology coexist, offer opportunities to bring customers closer to your brand. Technology in lighting, music, visual merchandising and other physical elements helps brands create immersive in-store experiences.

Travel 217

Travel Clothing Technology Customer Loyalty 217

Retail TouchPoints

MAY 8, 2023

And with retargeting on social channels more difficult due to privacy changes from Apple and Google, marketers are turning to Demand-Side Platforms (DSPs) in order to run retargeting campaigns, using their own first-party data. The AI technology even determined when to refresh ads to ensure continuous and optimal ROAS.

Marketing 312

Marketing Technology Social Media Recommendation 312

Retail TouchPoints

APRIL 20, 2021

The more technology advances, the more we expect it to become human. In the world of ecommerce — no less a form of entertainment than our social feeds and media apps — this translates to the products brands suggest to us, both actively and passively, on their websites and via marketing channels. Privacy-Friendly Data Sources.

Recommendation 264

Recommendation Information Technology Consumer 264

Retail TouchPoints

MARCH 25, 2021

By 2022, regulations designed to protect consumer privacy and major technology companies will require users’ explicit permission to share and use data generated from digital interactions. is slowly following suit: California passed its own Consumer Privacy Act ( CCPA ) in 2018, and new national legislation was introduced in the U.S.

Retail 264

Retail Consumer Social Media POS 264

ROI Revolution

MAY 30, 2023

New programmatic advertising trends and adoption rates for new channels are on the rise, as well. We Have the Technology: Programmatic Trends Driving the Future of the Industry A critical factor in the ad industry’s increasing reliance on digital has been the development of tech in programmatic advertising trends.

eCommerce 148

eCommerce White Paper PPC Consumer 148

UpSellIt

JULY 13, 2023

By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. An omnichannel retail strategy connects numerous channels and touchpoints to provide customers with a seamless shopping experience. What is Omnichannel Retailing?

Omnichannel 101

Omnichannel Multichannel Payment Services Retail 101

RETAIL MANAGEMENT SOFTWARE

JANUARY 16, 2024

As we step into 2024, the retail sector is undergoing significant transformations in technology, supply chain dynamics, and consumer behavior. In 2024, successful retailers are those that seamlessly integrate their online and offline channels, providing customers with a unified and cohesive shopping experience.

Payment Services 98

Payment Services Retail Supplies Omnichannel 98

Retail TouchPoints

SEPTEMBER 29, 2023

Generative AI technology is progressing at breakneck speed and is predicted to change numerous aspects of our daily lives. End users are bombarded with content and media on all media and communication channels and are overwhelmed and starting to tune out.

Customer Data 250

Customer Data Operations Technology Games 250

Retail TouchPoints

JULY 19, 2022

What emerged was a focus on companies’ wealth of first-party data, which is collected directly from their consumers, allowing advertisers to target audiences across numerous channels via retail media networks. But implementing one is easier said than done and requires specific capabilities, technology and talent. Identify talent gaps.

Retail 271

Retail Multi-channel Omnichannel Technology 271

Retail TouchPoints

JULY 19, 2021

What will change, though, are the experiences that many consumers will expect, and the role that technology and data will play to support fluid, tech-agnostic experiences in the store and beyond. . In fact, the eyewear darling plans to open another three dozen locations by end of this year.

eCommerce 299

eCommerce Supplies Consumer Customer Retention 299

Retail TouchPoints

MAY 6, 2022

The rise of ecommerce and other technological advances have made the retail sector an increasingly data-rich environment. Changing data privacy regulations create yet another challenge for retailers as consumers look for more transparency regarding their personal information.

Retail 284

Retail Management Information Consumer 284

365 Retail

OCTOBER 8, 2023

This move towards generative and conversational AI is a component of Mango’s broader technological overhaul. Comprising around ten experts in 3D, software, AI , and blockchain, as well as 3D artists, the team aims to create digital content that bridges the gap between the company’s virtual and physical channels.

Fashion 106

Fashion Technology Events Recommendation 106

Retail TouchPoints

AUGUST 29, 2023

Scaling requires building a set of enterprise-wide data, analytics, technology, people and governance-related capabilities. For example, you can build the most accurate personalization engine, but if your customer feels that their privacy is invaded or they don’t trust it because the interface is confusing, it defeats the purpose.

Multi-channel 236

Multi-channel Retail Customer Experience Customer Data 236

CPC Strategy

MARCH 11, 2024

Privacy What’s Media Mix Modeling? Marketer’s Guide with Examples] By Emily Sullivan Mar 11 2024 Have you ever felt in the dark when it comes to understanding the real impact your marketing dollars are having across multiple channels? What Is Media Mix Modeling? Which specific mix of spend allocation drives the highest ROI?

Channel 91

Channel Blog Social Media Marketing 91

Retail TouchPoints

NOVEMBER 10, 2023

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). Building an advertising business is a significant investment that requires time, talent and technology expertise.

Retail 287

Retail Social Media Multi-channel Channel 287

Retail TouchPoints

JULY 6, 2023

Data and privacy: Once you’ve guaranteed your digital approach is on the right track, businesses should confirm their data and privacy policy is transparent. If they haven’t fixed the digital enablement basics, they won’t have much success moving forward with a green loyalty program.

Customer Loyalty 240

Customer Loyalty Customer Retail Financial Services 240

lateshipment

APRIL 28, 2024

Just like E-commerce, CX is also transforming while still being an integral part of the shopping channel and innovations can’t be left out. TLDR: The future of CX with hyper-personalization is promising, thanks to continuous advancements in technology. Businesses that fail to adapt to technological advancements risk falling behind.

Customer Experience 130

Customer Experience eCommerce Customer Merchant Services 130

Omnisend

DECEMBER 7, 2021

While the digital marketing landscape changes dramatically every year, email has continued to be one of the most effective channels for ecommerce marketers. Here at Omnisend, we make an effort to stay on top of recent email marketing trends as well as advertising on other channels. Reading Time: 6 minutes. 7 key trends. of email sends.

Marketing 190

Marketing Multi-channel Mobile Channel 190

Kissmetrics

MARCH 3, 2021

With technologies like GPS and radio frequency identifiers, marketers can specify a perimeter or boundary based on a real-world location. Geotargeted advertising can also raise brand awareness and promote your online channels. The good news is current marketing technologies enable users to collect data for their campaigns.

Marketing 315

Marketing Outdoor Consumer Mobile 315

365 Retail

MARCH 4, 2024

Driven by the belief that shopping should be simple and seamless, Sitoo enables retailers to unify all physical stores and online sales channels in real-time and empowers store associates to deliver seamless cross-channel experiences.

POS 52

POS Marketing Retail Sporting Goods 52

Retail TouchPoints

JANUARY 6, 2022

You might face other challenges in this stage as well, such as ensuring privacy in data collection and deciding whether to build personalization capabilities in-house or work with a vendor. At this point, real-time dynamic content is a requirement, and you should be looking for ways to extend that into new channels (such as SMS and email).

Consumer 307

Consumer Magazine Information Channel 307

Retail TouchPoints

MARCH 16, 2023

Source: Stitch Fix Meanwhile, other more technologically advanced merchants are doing it in-house. It’s all about giving the customers that great experience [on every channel]. This [technology] can automatically determine which parts of that product story go to which of the various digital commerce channels.”

SEO 321

SEO Retail Merchant Services Social Media 321

Fabric

MAY 2, 2023

However, the massive increase in overall data and data diversity requires new compute and storage technologies. With a strong data orchestration layer, it becomes possible for organizations to unify data inside a technology ecosystem. It would also allow product data to be distributed externally to various channels.

eCommerce 246

eCommerce Payment Services Information eCommerce Technology 246

Retail TouchPoints

NOVEMBER 11, 2020

However, in the rush to embrace digital solutions and improve their online presence to maintain business operations, many retailers opened themselves up to unseen security risks by quickly adding new technologies, processes, suppliers and offerings without first conducting a proper security and risk assessment.

Merchant Services 167

Merchant Services Retail POS Presentation 167