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How to Make Evergreen PPC Ads

Kissmetrics

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Trending Topic vs Evergreen PPC Ads. PPC ads that aren’t evergreen mostly relate to trends or temporary campaigns.

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18+ Digital Marketing Conferences in 2020 for eCommerce

eCommerce Training Academy

If you’re involved in eCommerce and you want to stay up-to-date on the latest trends, technologies and tactics, you must attend the most popular eCommerce conferences in 2020. Search Engine Marketing (PPC) professionals. If you feel I have forgotten to mention an event or your conference is missing from my list, contact me.

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What Are Performance Max Campaigns?

Kissmetrics

Enter Performance Max campaigns, which use AI and machine learning to improve your advertising strategy and offer a hands-off approach to winning with PPC. PPC experts who can eke out a lot more revenue by optimizing every facet of a campaign probably won’t enjoy the set-and-forget nature of Performance Max campaigns.

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171: How To Run Profitable Amazon Marketing Services(AMS) Ads With Brian Johnson

My Wife Quit Her Job

Brian is the founder of PPC Scope, a PPC measurement and optimization tool for Amazon Sellers. In addition, he runs a course called Sponsored Products Academy which teaches Amazon sellers the ins and outs of Amazon PPC ads. He was also one of the speakers at my conference as well.

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267: How To Run Amazon DSP Ads With Brett Curry

My Wife Quit Her Job

He has spoken at my conference, The Sellers Summit, for the past 2 years and he runs OMG Commerce which is an ecommerce agency that has helped over 125 companies with their pay per click advertising. In this episode, Brett and I talk about combining Amazon PPC with Amazon DSP to grow your Amazon business. What You’ll Learn.

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4 Old-School Marketing Tactics Making a Comeback in 2018

Kissmetrics

What about pay-per-click (PPC)? Compare that to email and PPC marketing that average at just 0.6%. At a marketing conference, they unveiled their strategy of ABM and how they targeted 26 different accounts : Using dynamic landing pages, they optimized each one for a different account. Attend a conference prepared for selling.

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How to Get Facebook Leads Organically

Kissmetrics

Paid leads are usually known as PPC ads. Social media sites all provide PPC ads in varying forms. Some examples to consider are: virtual conferences Q&As virtual tours staff introductions. Hold Facebook Live Events Conferences, Q&As, tours, and staff introductions can help you interact with fans.