Retail TouchPoints

JANUARY 11, 2021

With these sweeping shifts in consumer needs, retailers relied on data more than ever to quickly position themselves to create the kinds of offerings and experiences that consumers expected during this unprecedented period. Real-time data is the key for 2021. CPG will thrive with D2C. The auto industry speeds to digital.

Small Business Retail 232

Small Business Retail Retail eCommerce Social Media 232

Retail TouchPoints

JANUARY 11, 2023

Shops via social media platforms, like Instagram and TikTok, have also become extremely popular by making that 1:1 in-store connection easier for brands to replicate online. Consumers like to feel connected to the brands they support. By implementing a CRM solution, small retailers can compete.

Social Media 258

Social Media Multi-channel Customer Loyalty Shopify 258

Retail TouchPoints

JULY 28, 2020

Numerous industry experts have commented that COVID-19 has accelerated many existing retail trends, most notably consumers’ embrace of digital commerce. But what do those who are directly involved in decision-making — marketers on one side, consumers on the other — really think about this shift? 12 webinar.

Webinar 205

Webinar Consumer Marketing Consumer Goods 205

Retail TouchPoints

OCTOBER 16, 2023

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards.

Social Media 256

Social Media Consumer Information Marketing 256

Retail TouchPoints

AUGUST 25, 2023

Every few decades, retail brands discover a new way to connect with consumers. The early 2000s saw the beginning of an online media push that brought standardized content from one brand to many consumers. Having a direct line with consumers via D2R provides brands with first-party retail data in a whole new way.

Retail 235

Retail Social Media Consumer Channel 235

Retail TouchPoints

JULY 24, 2023

consumers have at least one email account, with the average addresses per person totaling 2.5. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6% In fact, in 2022, 55% of businesses texted their customers , according to Simple Texting.

Small Business Retail 216

Small Business Retail Marketing Retail Social Media 216

Groove

SEPTEMBER 1, 2020

Today, many consumers open text messages fairly quickly once they notice the notification. Texting has made communication easier for both consumers and businesses, and SMS marketing is an effective component of a great mobile eCommerce strategy. Klaviyo SMS: What Is It? Klaviyo SMS.

eCommerce Marketing 370

eCommerce Marketing Social Media Mobile eCommerce eCommerce 370

Retail TouchPoints

AUGUST 30, 2023

Building a relationship beyond just transactions will prevent customers from purchasing based solely on discounts, which can ultimately hurt a retailer’s bottom line. Companies with loyal customers understand their customers’ needs and deliver personalized experiences. Tip 6: Allow customers to shop where they are.

Shipping Costs 212

Shipping Costs Improvements Live Chat Retail 212

Retail TouchPoints

JUNE 1, 2023

As a former digital strategy executive at Starbucks and Amazon, and now a founder of Thred, an AI-driven NFT ratings-and-reviews site, I’ve been keenly following how brands use NFTs to engage with consumers. So what does it take to launch an NFT campaign that really connects with consumers? Build a community.

Social Media 242

Social Media Retail Consumer Books 242

Retail TouchPoints

APRIL 20, 2022

While online platforms and communities like Instagram are the “cornerstone” of the brands’ digital footprints, Del Fante explained that each physical location presents a unique opportunity to “express our brand in a way for us to retain customers. Seeking Brick-and-Mortar Expertise in a Complex Industry.

Retail 352

Retail Social Media Technology Events 352

Retail TouchPoints

NOVEMBER 10, 2023

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”

Retail 262

Retail Social Media Multi-channel Channel 262

Wiser

AUGUST 21, 2023

From leveraging social media to utilizing influencers, and from creating engaging content to offering irresistible deals, these methods are designed to elevate your brand and make your product launch a resounding success. Lastly, new product marketing aims to gather customer data and feedback for continuous improvement.

Social Media 146

Social Media Webinar Demo Consumer 146

Optimizely

JUNE 23, 2020

With consumers spending nearly two and a half hours each day browsing Facebook, Twitter, and Instagram, brands are compelled to have a social media presence and use these channels for generating leads, promoting content, and even delivering customer service. Today’s marketing landscape is in support of this argument too.

Channel 195

Channel eCommerce Social Media Magazine 195

Retail TouchPoints

SEPTEMBER 20, 2022

Direct-to-consumer brands in particular have been hit hard, with many reporting huge increases in marketing spend in Q1. . Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Invest in First-Party Data. Marketing budgets are 9.5%

Omnichannel 253

Omnichannel Marketing Social Media Channel 253

Retail TouchPoints

AUGUST 14, 2020

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. This data deficit makes it difficult for marketing to keep pace with a rapidly changing environment.

Webinar 251

Webinar Consumer Payments Marketing 251

Groove

NOVEMBER 17, 2020

How Klaviyo Helps Build Customer Relationships. Klaviyo has over 100 native integrations to help eCommerce businesses take advantage of important customer data, such as email, phone number, first and last order dates and more. Data Science & Reporting. Social Media Marketing. Customer Insights.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

GetElastic

SEPTEMBER 30, 2021

Editor's Note: This post was originally published April 4th, 2018 and has been updated to reflect the current state of GDPR and other data privacy regulations impacting eCommerce in 2021. Almost every online activity generates data that can be collected, stored, and shared. Consumers “own” their information.

Consumer 144

Consumer Information Fulfillment Social Media 144

Optimizely

APRIL 5, 2018

Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). But should your GPG brand start selling direct-to-consumer? What does it mean to shift to direct-to-consumer? Direct-to-consumer means exactly what it sounds like: using ecommerce platforms to sell products directly to buyers.

B2C 170

B2C Consumer Shipping Costs Supplies 170

Retail TouchPoints

OCTOBER 27, 2021

Customer journeys today often resemble a roller-coaster, with the customer’s interest rising and falling after every cross-channel impression, each accumulating a trail of data along the way before that final conversion. Like any model, the utility of Shapley values in retail marketing rests on a business’ data infrastructure.

Multi-channel 276

Multi-channel Games Retail Social Media 276

Kissmetrics

MAY 10, 2021

You can use blocks to store information like: financial transactions contracts medical data supply information confidential customer data. How Does Blockchain Work for Data Security? Blockchain is a possible solution to giving customers peace of mind over their data. Decentralized Social Media.

Cryptocurrencies 262

Cryptocurrencies Marketing Social Media Cryptography 262

Retail TouchPoints

MARCH 25, 2022

Constant interaction with friends on Instagram and TikTok is part of Generation Z’s lives, so there is no question that these social media channels influence what digital natives put in their shopping carts. This is further supported by a study from NetSuite , which found that 97% of consumers see a need to go to a physical store.

Payment Services 254

Payment Services Payments Social Media Electronics 254

ESW

JUNE 4, 2024

This post dives into the world of return analytics, offering insights and strategies that can help you minimise returns , reduce losses and increase customer satisfaction. The Power of Data Analytics in Return Management Data is essential in today’s retail and online commerce industry.

Merchant Services 78

Merchant Services Social Media Consumer Electronics Customer Experience 78

Omnisend

JANUARY 8, 2024

Understanding how to get repeat customers can boost your revenue. You can find out who your returning customers are from several sources: Customer data from your CRM system Point of sale data Understanding the value of repeat customers Is learning how to get repeat customers worth it?

Customer 88

Customer Customer Retention Social Media X-cart 88

Retail TouchPoints

SEPTEMBER 14, 2022

The pandemic not only dramatically altered the way consumers shop, it altered the way retailers operate. Now, inflation is adding yet another wrinkle both in terms of costs to the consumer as well as suppliers. How Can I Leverage First-Party Data?

Retail 266

Retail Social Media Presentation Customer Loyalty 266

Retail TouchPoints

JANUARY 4, 2023

While consumers enjoy the benefits of shopping online, they often find the experience uninspiring and lacking a certain je ne sais quoi that accompanies shopping at their favorite stores in person. Ecommerce sites can now highlight products in new and interactive ways that make the discovery process more fun for consumers.

eCommerce 246

eCommerce Omnichannel Comparison Shopping Recommendation 246

Retail TouchPoints

JANUARY 27, 2021

According to Bazaarvoice, 81% of consumers planned to purchase holiday gifts this year, with 61% stating they would spend the same as last year. Challenge 2: Consumer Confidence — Slow to Recover. Challenge 2: Consumer Confidence — Slow to Recover. The influence of consumer confidence on retail sales cannot be overstated.

Retail 274

Retail Social Media Channel Multichannel 274

Optimizely

FEBRUARY 26, 2021

There’s no question that the COVID-19 pandemic has permanently shifted consumers’ shopping patterns and with the right customer-centric strategy in place, brands and marketers can use the opportunity to differentiate themselves by driving 1:1 engagements with shoppers in the channels they prefer. Lean Marketing Team.

eCommerce 195

eCommerce Customer Data Shipping Costs Social Media 195

Retail TouchPoints

DECEMBER 30, 2021

In 2020, consumers spent approximately $630 billion on online shopping, and merchants lost $12 billion to fraud. Federal data indicates that impostor scams and ecommerce fraud topped the list. Consumers in every age bracket are in fraudsters’ sights. The youngest group of consumers is Generation Z.

Merchant Services 260

Merchant Services Customer Payment Services Social Media 260

Retail TouchPoints

SEPTEMBER 12, 2022

But new direct-to-consumer (DTC) brands like Sundays are designed to streamline the process and develop multipurpose products that can adapt as consumers’ needs change. During that time, Samieian and her colleagues learned a lot about the furniture shopping experience, including what consumers need to feel confident in their decisions.

Social Media 239

Social Media Shipping Costs Customer Experience Consumer 239

Optimizely

JUNE 24, 2020

With virtually no exceptions, we see successful clients prioritize customer understanding by identifying consumers, segmenting into lifecycle stages and offering appropriate brand touchpoints. Identifying change: Where 99% of customer lifecycle tracking falls short.

Customer 195

Customer eCommerce Customer Data Social Media 195

Retail TouchPoints

JANUARY 18, 2022

Retailers frequently ask customers to enroll in a loyalty program at point of sale — especially during the holiday shopping season. In fact, 61% of consumers have joined a loyalty program to get discounts for holiday shopping. 3 Steps for Inspiring Customers to Stay Engaged. 3 Steps for Inspiring Customers to Stay Engaged.

Customer Retention 271

Customer Retention Social Media Shipping Point of Sale 271

GetElastic

JUNE 8, 2023

The growth of social commerce may seem at odds with the need for commerce brands to capture more first-party customer data. It is possible to experiment with social commerce channels, without giving up control of your customer data. consumers are using social commerce.

Merchant Services 78

Merchant Services Social Media Customer Data Channel 78

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Collect and Leverage First-Party Data . Stand Out Beyond Free Shipping .

Customer Loyalty 196

Customer Loyalty Customer Retail Shipping Costs 196

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. The pandemic is finally ending, but the new/remade world will require a refined approach to the customer experience.

Consumer 137

Consumer Payment Services Fulfillment Multi-channel 137

Retail TouchPoints

JULY 10, 2023

Generative AI can dramatically improve customer experiences and drive revenue by helping shoppers find the products that most match attributes of what they’re looking for today, not just what they have purchased in the past. Consumers today are continuously looking for the best prices before making a purchase decision.

Merchant Services 266

Merchant Services Shipping Costs Retail Social Media 266

Retail TouchPoints

MAY 8, 2024

When consumers click to branded ecommerce sites via paid search and social campaigns, they are forced to navigate a series of experience frustrations, such as the slow page loads that plague 40% of all site visits. RTP: A lot of consumers are venturing to brand sites via paid channels now. Rage clicks are present in 5.5%

Merchant Services 233

Merchant Services eCommerce Channel Mobile 233

Kissmetrics

JANUARY 17, 2022

Segmentation helps brands to understand their customers better and target their products accordingly. You can implement email segmentation by analyzing the customer data and behavior over various channels to deliver the content and style most valuable to your buyers/prospects. Customers Prefer Personalized Messages.

Marketing 273

Marketing Recommendation Social Media Improvements 273