Remove Consumer Remove Customer Experience Remove Mobile Remove Retail
article thumbnail

3 Brands Making AR the Star of the Customer Experience

Retail TouchPoints

Augmented reality (AR) has evolved from a novelty into a critical investment for retailers that want to capture audience attention and dollars. Otherwise, it’s a tool that may be fun but is not driving efficiency for the customer.” The display is a conversation starter and certainly fodder for social media.

article thumbnail

As Mobile Sales Surge, Retailers Double Down on the App Experience

Retail TouchPoints

Insider Intelligence predicts that mobile commerce sales will account for 43.4% retail ecommerce sales — and 6.5% retail sales — in 2023. Although standard m-commerce sites offer ease and convenience, more consumers are spending more time in mobile apps, especially those that offer seamless and immersive brand experiences.

Mobile 221
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Tom Tailor Enhances Mobile Customer Experience With New App

Retail TouchPoints

Casual lifestyle brand Tom Tailor has launched a new mobile shopping experience through the NewStore omnichannel cloud platform’s Consumer App. Our new app puts the experience of a flagship store in our customers’ hands.”.

Mobile 238
article thumbnail

Why Retailers’ Data Privacy Policies are the New Customer Experience

Retail TouchPoints

Brands have always focused on personal touches and customization for consumers, yet a recent eMarketer report found growing concerns around data privacy, with nearly nine out of 10 consumers saying it’s important to them. This has led to extreme distrust, fear and even anger. Identify a Clear Value Exchange.

article thumbnail

3 Immersive Customer Experiences Using Augmented Reality

Retail TouchPoints

When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took notice. These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person.

article thumbnail

Best Buy Leans into Personalization with Mobile App Updates

Retail TouchPoints

Best Buy is rolling out new features in its mobile app to better personalize the shopping experience. Our customers have unique needs and preferences, and our goal is to inspire the discovery of amazing new technology and ensure it truly enriches their lives, all in the most relevant, seamless way possible.”

Mobile 210
article thumbnail

Retail Mobile App Experiences: New Best Practice Series

Forrester eCommerce

Mobile is the dominant digital touchpoint in retail and mobile apps play critical role – consumers who down load a retailer’s app are likely to be more loyal, but that does not mean they wont uninstall the app if it does not meet their expectations!

Mobile 350