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Harnessing the Potential of Returnless Refunds to Improve Profitability and Customer Experience

Retail TouchPoints

Retail’s busiest returns period may be in the rearview mirror until next year, but rising ecommerce order volumes have caused returns management to become an aspect of ecommerce and omnichannel business that warrants a dedicated year-round strategy. Returns are a major cost of doing retail business of any kind, but especially online.

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How Reese’s Made its NCAA Partnership an Omnichannel Slam Dunk

Retail TouchPoints

Six-foot subs, chips and chicken wings are staples; in fact, among the 39% of consumers who planned to participate in March Madness watch parties, half gravitated to these types of salty snacks — but 39% planned to indulge in candy and chocolate, according to Hershey ’s Consumer Insights team.

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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of change. Where does that leave retailers today, especially as they develop their holiday plans and finalize their budgets for 2023? The result? Loyalty programs.

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3 Brands Making AR the Star of the Customer Experience

Retail TouchPoints

Augmented reality (AR) has evolved from a novelty into a critical investment for retailers that want to capture audience attention and dollars. Otherwise, it’s a tool that may be fun but is not driving efficiency for the customer.” Benefit offers a virtual try-on experience, powered by AR, to make this process easy and inspiring.

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Product Substitution: How Savvy Retailers and Manufacturers can Build Supply Chain Resiliency, Reduce Costs and Improve Customer Experiences

Retail TouchPoints

The letdown customers experience when their orders don’t arrive on time, or at all, results in uncertainty and distrust that’s difficult — if not impossible — to remedy. Retailers can expect that customers will turn to other vendors; once this happens, they’ve lost both the sale and the customer’s trust and loyalty.

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How Technology Fuels Customer Experience and Brand Value

Retail TouchPoints

The fundamental shift in retail toward blended digital commerce has created several hurdles for retailers still clinging to traditional blueprints. Here are a few examples of how technology enhances customer experience and strengthens brand value. Distributed Order Management Technology for a Unified Customer Experience.

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Four Customer Experience and Commerce Trends That Will Define 2021

Retail TouchPoints

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social distance and remote work taking center stage in their daily lives. Dress clothing retailers such as Brooks Brothers filed for bankruptcy , while athleisure wear boomed.