Remove Consumer Remove Customer Experience Remove Point of Sale Remove Technology
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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Perhaps you’ve heard of the experience economy. It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Mapping and analyzing customer journeys enables companies to find gaps in their experiences.

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Creating Experiential Campaigns with Cloud-Optional Technology

Retail TouchPoints

According to the Forrester survey , 55% of brands say winning foot traffic will be a top challenge, while a McKinsey report found that more consumers switched brands in 2022 compared to the previous two years. To truly bring immersive experiences to life, retailers need to examine their tech stack closely.

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‘Tech Tipping’ is Angering Consumers. Here’s How to do it Right.

Retail TouchPoints

New research from Capterra finds that tip fatigue — exhaustion caused by the pressure to tip more money to a widening array of workers — is a serious problem affecting most consumers who use checkout tablets at restaurants and other businesses. This should give pause to any business that uses checkout tablets.

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Creating A Frictionless Shopping Experience With Technology And Data

RTP blog

By Susan Wall, Oracle + Bronto Consumers today want it all when they shop. But they also expect a helping hand guiding them along the sales path. But with consumer behavior ever-changing, how can you ensure you’re meeting their expectations today while setting yourself up for success tomorrow?

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Amazon Extends Just Walk Out Technology to Apparel and Fan Gear with RFID

Retail TouchPoints

Amazon has incorporated RFID capabilities into its Just Walk Out cashierless technology to handle the sale of apparel and fan gear at two Seattle sports venues. RFID tags placed on jerseys, hats and other items allow customers to carry out (and even wear out) their purchases without standing in line to check out.

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The Retail Customer Experience Is Changing — Is Your Brand Ready?

RTP blog

By Randy Malluk, Triad Retail Media Voice-enabled technology was the talk of the show at CES this year, with Google and Amazon in a near arms race to own the market. Harnessing voice technology is one of the leading ways today’s brands can truly deliver a more seamless customer experience tomorrow.

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Unlocking Commerce: The Win-Win of Dynamic Currency Conversion

Retail TouchPoints

DCC is an optional service offered at the point of sale, allowing customers to view the cost of their purchases in their home currency. Consumers, on the other hand, should compare rates at the point of sale with those provided by their card issuer to ensure they are getting a good deal.