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Product Substitution: How Savvy Retailers and Manufacturers can Build Supply Chain Resiliency, Reduce Costs and Improve Customer Experiences

Retail TouchPoints

When customers place ecommerce orders, the last thing they want is an unhappy surprise. Shipping delays and stockouts lead to frustration and disappointment, especially when logistical problems impact time-sensitive purchases, such as special occasion gifts, event tickets or prescription medications.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

In today’s challenging business landscape, where profit margins are shrinking, supply chains are slow and uncertain, labor shortages are prevalent and inflation is a concern, it is crucial for retailers and brands to differentiate between understanding customer habits and fostering customer loyalty in order to succeed.

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Post-Purchase Experience: Building brand trust and customer loyalty

Fabric

According to PwC, businesses that reduce friction for consumers and empower all employees to “make things right”—whether through returns, price adjustments, or other policies—bring higher customer satisfaction, and more forgiveness. Feedback and engagement : includes product reviews and customer satisfaction surveys.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customersloyalty is no longer confined to programs and points. Stand Out Beyond Free Shipping .

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How to Build Customer Loyalty Through Paid Ad Campaigns

Kissmetrics

How do you inspire customer loyalty? Most marketers focus on acquiring new customers when it comes to paid marketing. That’s understandable—who wouldn’t want new customers? Bringing in new customers can help your brand grow, but studies show that loyal customers are the lifeblood of your business.

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How Speeding up Chargeback Resolutions can Boost Retailers’ Profits

Retail TouchPoints

However, challenges are inevitable, despite the resilient consumer spending we’ve seen earlier in the year. For example, purchase confusion can arise (and does) when a customer sees unfamiliar names or references on bank statements. It is also vital that brands pay attention to today’s evolving consumer behaviors.

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4 Ways Businesses Can Use Shipping to Reduce Cart Abandonment

Retail TouchPoints

Consumers are spending more money online than they do in brick-and-mortar stores, particularly during the busy holiday season. Asking consumers to create a new account can certainly cause some of this hesitation. The True Cost of Shipping. Newcomers to the ecommerce space often see free shipping as unattainable.