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3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday

Retail TouchPoints

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Amplify insights through targeted surveys. In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword.

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Brand Loyalty is Fading — Retailers Must Find New Ways to Deliver Value

Retail TouchPoints

What a difference a year makes: 12 months ago, Mirakl released the first edition of its consumer survey of 10,000 shoppers around the globe, The State of Online Marketplace Adoption. We marveled at the influence of the “power shopper” — high-frequency shoppers who made online purchases once a week or more. What Loyalty?

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Are Customer Loyalty Programs a Win for Brands and Retailers?

Wiser

Brick-and-mortar shopping remains the preferred channel, as 75 percent of respondents do most of their shopping with physical retailers. This is important because strategies to build consumer loyalty can evolve depending on the channel. How and Why Consumers Shop. Loyalty Programs: Yes or No?

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Brands jeopardise customer loyalty as they fail to replicate in-store experiences online

365 Retail

Brands are putting customer loyalty at risk due to a disconnect between their physical and eCommerce experiences, a new research report by PFS has found. In fact, 21% of respondents reported that online customer service is still not as good as in-store assistance.

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The New Normal: CPG’s Return to the Customer

Retail TouchPoints

The rapid growth of ecommerce and proliferation of subscription services is changing the retail landscape for good. Deloitte Digital estimates that online retail is growing at more than twice the rate of brick-and-mortar sales. Many retailers have been quick to action in today’s new normal. CPG: A Sector Ripe for Change.

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How to Set Up an Ecommerce Loyalty Program to Improve Retention, Build Community and Drive 5X in Sales

BigCommerce

That’s what we’ll cover today, teaching you how to Implement a customer loyalty program that works for your brand. We’ll cover: What an ecommerce customer loyalty program is. The various components involved in building out a customer loyalty program. What is a Customer Loyalty Program?

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2023 Ecommerce Fulfillment Statistics: What the Data Tells Us

Ecommerce Platforms

In a world of instant gratification, same-day delivery, and evolving consumer expectations, ecommerce retailers can’t afford to underestimate the power of rapid Fulfilment. Around three quarters of consumers say they have paid more for fast shipping in the past, including 90% of high earners.