ROI Revolution

MAY 3, 2022

Accurately measuring attribution is becoming a challenge for marketers in light of new consumer privacy regulations. We conducted a survey of over 170 digital marketing professionals from a wide range of industries and business types to help you navigate the tumultuous ecommerce landscape. What could be the reason for this?

Consumer 78

Consumer Social Media Multi-channel Events 78

Retail TouchPoints

NOVEMBER 10, 2023

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”

Retail 261

Retail Social Media Multi-channel Channel 261

BigCommerce

JULY 25, 2018

As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. Expanding our direct-to-consumer channel has successfully served our customers in new ways, but it has been a challenge and a learning process every step of the way.

Consumer 174

Consumer eCommerce Multi-channel B2C 174

Retail TouchPoints

SEPTEMBER 25, 2023

From a simple point of view, retail media has exactly what advertisers want: a direct connection to the consumers who are on a site to, hopefully, shop for a product or category of products. In fact, CPG brand marketers often question the attribution and incrementality of onsite media.

Retail 309

Retail Multi-channel Technology Article 309

Algopix

APRIL 14, 2024

In the fast-paced world of eCommerce, where trends evolve overnight and consumer behavior shifts at the drop of a hat, the role of marketing leaders is more crucial than ever. As we step into 2024, it’s time to shine a spotlight on the 20 most influential eCommerce marketing leaders who are shaping the industry’s future.

eCommerce Marketing 114

eCommerce Marketing eCommerce Marketing Toys 114

Retail TouchPoints

NOVEMBER 30, 2021

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. Social commerce is another area of opportunity for authentic engagements.

Social Media 213

Social Media Marketing Customer Recommendation 213

Retail TouchPoints

JULY 19, 2022

What emerged was a focus on companies’ wealth of first-party data, which is collected directly from their consumers, allowing advertisers to target audiences across numerous channels via retail media networks. This reorganization around proprietary data is what has led us to today’s retail media boom.

Retail 243

Retail Multi-channel Omnichannel Technology 243

Retail TouchPoints

OCTOBER 17, 2023

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. Phone — the Most Expensive CX Channel Retailers want their customers to be happy, but the cost of interacting with them live is usually inefficient and expensive.

Customer 240

Customer Multi-channel Channel Customer Experience 240

Retail TouchPoints

APRIL 13, 2021

The 2021 Connected Consumer Series reflected the challenges retail (and society as a whole) have faced during the past year, but also the growing sense of optimism that is taking hold this year. Omnichannel now means not just offering services across channels, but also providing seamless communication that connects all touch points. “As

Consumer 137

Consumer Payment Services Fulfillment Multi-channel 137

Retail TouchPoints

FEBRUARY 26, 2021

In line with its recent “Consumer Direct Acceleration strategy,” the brand terminated nine wholesale accounts including DICK’S Sporting Goods, Hibbett Sports and Shoe Carnival. Nike’s swift transition into the DTC model is part of a larger movement we have been seeing across various industries. Sephora is now an industry leader.

Multi-channel 209

Multi-channel Social Media Sporting Goods Channel 209

Omnisend

JANUARY 8, 2024

Their loyalty makes them more likely to: Share your brand’s products with their friends and family Engage positively with your brand on social media Leave positive reviews These recommendations show potential customers your brand consistently delivers value and a positive experience. They encourage 57% of consumers to buy again.

Customer 88

Customer Customer Retention Social Media X-cart 88

Algopix

NOVEMBER 8, 2023

For sellers looking to tap into the vast consumer market, the choice between Amazon and Walmart is a critical one. With the convenience of online shopping, consumers have flocked to digital marketplaces in search of products that meet their needs. The rise of e-commerce has forever changed the retail landscape.

eCommerce 121

eCommerce Multi-channel Shipping Costs eCommerce Platforms 121

ESW

APRIL 11, 2023

As a result, people flocked to the great outdoors like never before and outdoor brands with DTC channels saw revenues skyrocket. With brick-and-mortar stores shut down, consumers flocked online for outdoor gear. In 2021, the outdoor recreation industry contributed $862 billion to the U.S. Outdoor activity increased by 6.9%

Outdoor 88

Outdoor Multi-channel Shipping Costs Apparel 88

Kissmetrics

MARCH 12, 2021

During your influencer campaign, the influencer posts about your product or service, sharing their review or recommendations on a blog, social media, or other platforms. Paid marketing campaigns consist of online ads, like pay-per-click (PPC) campaigns or social media ads. ” Still, others say it takes 11 times.

Social Media 290

Social Media Multi-channel Blog Multichannel 290

Kissmetrics

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. From social media to paid search, PPC is a smart way to see quick results. Furthermore, they know how to use it to predict your audience’s buying behavior based on similar industries and past clients. So, that’s a TON of money.

PPC 279

PPC Multi-channel Social Media B2C 279

Retail TouchPoints

JULY 9, 2020

For the luxury category, the pandemic’s impact has been multi-faceted, raising the stakes for brands to have larger conversations around how the “luxury experience” is defined and created for an evolved consumer base. Trend 1: Evolving Consumer Priorities Could Depress Luxury Spending. trillion in current exchange rates.

eCommerce 250

eCommerce Travel Social Media Consumer 250

SellBrite

DECEMBER 20, 2019

But as businesses experiment and try to give consumers what they want, the online retail space is changing rapidly. It also takes away from choice overload — the idea that access to too many choices makes decision-making more difficult and less satisfying — which can be a relief to consumers. billion industry. Because it works.

eCommerce 184

eCommerce Social Media Merchant Services Payment Services 184

Kissmetrics

JANUARY 25, 2021

The Etsy search function is engineered to connect consumers with the products they’re looking for using two distinct factors: ranking and query matching. Query matching refers to how effectively a potential consumer’s search term pairs with Etsy’s inventory listings. How Etsy Search Works. 10 Tips for Etsy SEO.

SEO 282

SEO Shipping Costs Shipping Social Media 282

RTP blog

DECEMBER 19, 2017

By Debbie Hauss, Editor-In-Chief I’ve been covering the retail industry for a long time. In a 2008 article focused on 5 New Promotional Trends , we talked about the growing use of in-store digital signage and mobile; social media in marketing communications; and creative pricing strategies. 


Multi-channel 150

Multi-channel Customer Retail Omnichannel 150

BigCommerce

OCTOBER 12, 2017

There are plenty of online articles out there –– heck, we even ran one –– where industry experts and influencers advise of which seasonal marketing strategies online brands and ecommerce marketers should use to ensure their store gets a fair share of the holiday ecommerce revenue. The Sales & Advertising Channels That Matter Most.

eCommerce 410

eCommerce Shipping Costs Social Media Multi-channel 410

GetElastic

OCTOBER 21, 2022

Experts on this list are segmented by their respective area of expertise, and have either published insights, consistent social media content, bestselling books, speaker series, or podcasts. Chou is a contributing author to EcommerceFuel, Sumo, Social Media Examiner, and a few others, and has a great Twitter account to keep up with.

eCommerce 113

eCommerce B2B Social Media Multi-channel 113

BigCommerce

AUGUST 17, 2017

As both the use of ad blockers and the amount of time people spend on social media continues to rise, the effectiveness of traditional advertising has taken a nosedive. So how can your brand reach consumers, and convert them? Consumers tend to place the most trust in recommendations from people they know.

Marketing 419

Marketing Social Media Blog Clothing 419

Kissmetrics

FEBRUARY 24, 2018

By 2021, video traffic will account for 82% of all consumer Internet traffic. Your competitors will all have a social media presence, email marketing, and a blog but they may not have video marketing. The virality of Dollar Shave Club’s video took the startup to a multi-million dollar company. And I can understand why.

Marketing 246

Marketing Social Media Multi-channel Channel 246

365 Retail

NOVEMBER 1, 2021

As 2021 reaches its close, the retail industry has undergone a number of dramatic changes within the past several months. With brick and mortar stores no longer a necessity, consumers can browse goods and services from the comfort of their own homes and checkout at the touch of a button. The proliferation of social commerce.

eCommerce 67

eCommerce Merchant Services Social Media Retail 67

Smile.io

MAY 22, 2020

Valued at $523 billion, the beauty industry has scaled dramatically over the last decade, becoming more innovative and trend-focussed, with many brands finding unique ways to own the customer journey. These three things alone make loyalty and the beauty industry an essential combination.

Customer Loyalty 46

Customer Loyalty Beauty and Health Customer Social Media 46

365 Retail

FEBRUARY 23, 2022

Subscription services really took off in 2020 thanks to a combination of lockdown driving online shopping, consumers’ desire to save money, and the innate convenience of the subscription model. 45% of consumers streamed live television at least weekly, up from 20% in 2017. . billion by 2025. The end of cancel(lation) culture.

Subscription 102

Subscription Payment Services Marketing Multi-channel 102

BigCommerce

AUGUST 13, 2018

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. Consumers Are Shopping in More Locations Than Ever. Channel loyalty has become a thing of the past.

Multi-channel 263

Multi-channel Channel Comparison Shopping Shipping Costs 263

Ecommerce Platforms

FEBRUARY 3, 2022

The 36-year-old Viya, China's top livestream seller, has broken many sales records since her first appearance, in 2016, on Taobao Live (an Alibaba-owned live-streaming channel). Standing from consumers' points of view, they build honest relationships with customers in the process. for consumer goods and 10.6% Source from KPMG.

Merchant Services 104

Merchant Services Payment Services Social Media Multi-channel 104

FastSpring

MARCH 15, 2024

And as the CEO of both Skillshot Media (a turnkey events production company for esports events) and Ghost Gaming (a “gaming lifestyle brand” that supports esports teams and gaming content creators such as Twitch streamers), he dives ever deeper into marketing to gamers and other gaming industry professionals.

Games 194

Games Marketing Events Merchant Services 194

BigCommerce

AUGUST 8, 2017

Social media advertising. Most channels require significant lead time to yield an ROI (ex. Some channels yield quick results but not day in and day out (ex. And some channels are consistent but time consuming to dial in (ex. The 6 Best Social Networks for Ecommerce Advertising. content marketing).

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

ROI Revolution

SEPTEMBER 24, 2019

2019 Facebook Full-Funnel Report: Data + Insights for Social Media Advertising Success. Aligning your brand’s growth goals with a multi-channel advertising approach at all stages of the buyer’s journey seems like a daunting task – but it doesn’t have to be. Social Media Water Cooler.

Marketing 60

Marketing Social Media Multi-channel Mobile 60

RetailMinded

NOVEMBER 13, 2022

Facing a Christmas that some economists predict could be ‘called off’ in the eyes of consumers, retailers are braced to do all they can to help shoppers spread the cost; and in turn, keeping profits stable and business afloat. It’s perhaps obvious, but it’s important nonetheless: multi-channel selling can lead to more sales.

Retail 87

Retail Multichannel Multi-channel eCommerce 87

Korona

FEBRUARY 13, 2023

It’s important to explore new channels such as marketplaces, social media, price comparison engines, etc. As soon as you leverage multiple channels to promote your products, you are conducting multi-channel retailing. Table of contents What is multi-channel retailing?

Multi-channel 52

Multi-channel Channel Payment Services POS 52

SellBrite

NOVEMBER 1, 2019

The battle to win consumer holiday spend this year is heating up as we edge deeper into the holiday season and shoppers start preparing their lists. But, with the eCommerce industry growing 14.2% The holiday season is synonymous with consumer spending—and a lot of it—resulting in increased sales and profits. Brand awareness.

Shipping Costs 100

Shipping Costs Multi-channel Shopify Fulfillment 100

GetElastic

NOVEMBER 10, 2021

There are any number of ways consumers today can connect with a brand and purchase products online – whether that’s on a website, in a mobile app, over email, on the phone, through social media, or in-store. According to drift, they are the fastest growing brand communication channel.

Payment Services 78

Payment Services eCommerce Payments Banking 78

Algopix

DECEMBER 2, 2020

No matter the industry, customers today have more ways to research their options than ever before. New trends in online shopping have drastically changed the way consumers approach the buying process. Retailers must aim to make switching among these sales channels easy. Catalog Price Optimization.

Customer Experience 78

Customer Experience Improvements Management Customer 78

SellBrite

JANUARY 22, 2020

One of the most effective ways to expose people to your product is through influencer marketing, which uses leaders in a specific industry to share your brand’s products and messaging with a key audience. billion industry on Instagram alone. Because it works. What Is an Amazon Influencer? And their audience trusts them.

Beauty and Health 105

Beauty and Health Social Media Recommendation Consumer 105