Retail TouchPoints

SEPTEMBER 27, 2023

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

Social Media 285

Social Media Multi-channel Consumer Comparison Shopping 285

BigCommerce

SEPTEMBER 12, 2017

That same grandchild, on the other hand, might spend weeks parsing smartwatch reviews, adding, then abandoning items in their cart on both mobile and desktop, before finally purchasing because of an enticing email offer. It’s a complex process, and it’s why omni-channel selling is so important. What is omni-channel retail?

Channel 420

Channel Shipping Costs Consumer Multi-channel 420

Retail TouchPoints

DECEMBER 15, 2022

Real-time CDP helps companies bring together known and anonymous data from multiple enterprise sources to create a consolidated customer profile, which can be used to provide personalized customer experiences across all channels and devices — all in real time. Marketers can also try out a multi-image carousel-based push notification campaign.

Multi-channel 207

Multi-channel POS Customer Data Mobile 207

Retail TouchPoints

FEBRUARY 6, 2023

How will consumers and markets respond? This is Mercaux’s fourth annual Pulse of Retail survey and encompasses responses from more than 500 retail executives across the UK, U.S., It turns out that enabling consumers to seamlessly move back and forth between physical and digital channels is pretty hard to pull off.

Payment Services 239

Payment Services POS Omnichannel Retail 239

ROI Revolution

MAY 3, 2022

Accurately measuring attribution is becoming a challenge for marketers in light of new consumer privacy regulations. We conducted a survey of over 170 digital marketing professionals from a wide range of industries and business types to help you navigate the tumultuous ecommerce landscape. What could be the reason for this?

Consumer 78

Consumer Social Media Multi-channel Events 78

UpSellIt

JANUARY 13, 2021

With the eCommerce market as saturated as it is, comparison shopping has essentially become standard practice among consumers, and individual eCommerce brands can take a hit as a result. As its name suggests, comparison shopping is what takes place when consumers compare similar products or services before making a purchase decision.

Comparison Shopping 79

Comparison Shopping Shipping Costs Consumer Multi-channel 79

Omnisend

DECEMBER 7, 2021

While the digital marketing landscape changes dramatically every year, email has continued to be one of the most effective channels for ecommerce marketers. Here at Omnisend, we make an effort to stay on top of recent email marketing trends as well as advertising on other channels. Reading Time: 6 minutes. 7 key trends. of email sends.

Marketing 190

Marketing Multi-channel Mobile Channel 190

Kibo

NOVEMBER 21, 2019

With more and more shoppers researching products on their phones while perusing the aisles, merchants can take full advantage of these multi-channel opportunities by encouraging phone research and providing product information that customers care about. How are you connecting in-store phone research with in-store buying opportunities?

Mobile 63

Mobile Merchant Services Multi-channel Information 63

BigCommerce

FEBRUARY 13, 2018

When you factor in the expanded ecommerce selling opportunities through omni-channel retail (like adding Amazon and eBay storefronts to your sales approach, for example), it’s easy to see that now is the best possible time to grow an ecommerce business. Business-to-Consumer (B2C). Consumer-to-Consumer (C2C).

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

Kissmetrics

DECEMBER 6, 2020

What if I told you there was a single marketing channel through which companies are finding a 3,800% ROI? This magic marketing channel is called email. On top of that, many of the most time-consuming campaign processes can be automated with an email marketing service. That’s earning $38 for every dollar spent.

Marketing 362

Marketing Multi-channel B2B Management 362

Retail TouchPoints

OCTOBER 21, 2022

As other payment solutions differentiate with multi-retailer rewards programs , browser extensions and even creator marketplaces , Venmo is betting that what made it successful in the first place is also what will help it rise to the top of the embedded payments pile — community. And with 50% of global spending in the U.S.

Payments 294

Payments Merchant Services Payment Services PayPal 294

BigCommerce

DECEMBER 20, 2017

Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. Mobile Optimization. Omni-Channel Management. Customer experience historically has involved WOW’ing the consumer. I wanted to: See how they did over Cyber Five – obviously!

eCommerce 419

eCommerce Shipping Costs Social Media BigCommerce 419

Ecommerce Platforms

JANUARY 15, 2023

As the digital world has continued to evolve drastically in the last few years, consumers have become increasingly interested in finding new ways to connect with companies. The easy to use “CX accelerator” is constantly updating its feature kit to ensure business leaders can provide consumers with the best support.

Live Chat 196

Live Chat Multi-channel Social Media Channel 196

Ecommerce Platforms

JANUARY 15, 2023

As the digital world has continued to evolve drastically in the last few years, consumers have become increasingly interested in finding new ways to connect with companies. The easy to use “CX accelerator” is constantly updating its feature kit to ensure business leaders can provide consumers with the best support.

Live Chat 196

Live Chat Multi-channel Social Media Channel 196

Omnisend

DECEMBER 14, 2023

Ecommerce apps can extend functionality and performance in areas, such as: SEO Order fulfillment Payment processing Marketing automation Inventory management Customer support Typically, ecommerce apps fall into these categories: Business-to-Consumer (B2C) apps: Connect businesses with end consumers.

Payment Services 78

Payment Services Shipping Costs eCommerce Shopify 78

365 Retail

AUGUST 17, 2022

According to a new eConsultancy report , in partnership with Cheetah Digital, entitled 2022 Digital Consumer Trends Index: Consumer Attitudes and Trends in Personalisation, Privacy, Messaging, Advertising and Brand Loyalty, UK consumers are rewarding brands that make personalisation a priority. And he’s not alone.

Games 59

Games Marketing Multi-channel B2C 59

ChannelAdvisor

MAY 16, 2018

Today’s consumers make a multitude of touchpoints along their paths to purchase. To help break things down, let’s jump into a consumer’s shoes during his path to purchase. And like many consumers, he’s always on the go and doesn’t have time to browse in stores. For some consumers, the journey may be close to ending here.

Consumer 78

Consumer Social Media Multi-channel Gifts 78

Kibo

APRIL 26, 2022

The past two years have demonstrated that consumers are ready and willing to change their behavior to find and purchase the things they need. Not missing a beat, consumers began returning to physical stores in 2021 as pandemic restrictions lifted and vaccines became widely available. Why should marketers care about headless commerce?

Payment Services 62

Payment Services Marketing Multi-channel Mobile 62

Kissmetrics

FEBRUARY 24, 2018

By 2021, video traffic will account for 82% of all consumer Internet traffic. The average mobile-viewing session on YouTube lasts more than 40 minutes. The virality of Dollar Shave Club’s video took the startup to a multi-million dollar company. Capitalize on consumer behavior like Dollar Shave Club did. 85% of the U.S.

Marketing 246

Marketing Social Media Multi-channel Channel 246

Kissmetrics

OCTOBER 14, 2020

Organic and promoted videos serve multiple purposes for consumers in their increasingly multi-channel B2C journey. More than half of the participants said they switched between search and video channels (Google and YouTube) to make an informed decision about a purchase in a YouTube study.

eCommerce 281

eCommerce Multi-channel Information Channel 281

GetElastic

JANUARY 10, 2018

Consumer marketing attempts to personalize for one person, and often uses emotions to connect and convince. In a sample survey of B2B buyers, they found that 74% of buyers research online and prefer to buy online through a “self-serve” website, rather than deal with a sales representative. Multi-touchpoint commerce.

B2B 141

B2B Multi-channel B2C Customer Experience 141

Kissmetrics

AUGUST 6, 2021

To better understand your audience, use: Audience research tools like surveys and quizzes to gather demographic and psychographic data on your target audience. You do that by sending post-sales emails like: product updates cross-selling and upselling emails feedback surveys promotional emails informational emails. Create a Mobile App.

Customer Retention 302

Customer Retention Customer Payment Services BigCommerce 302

Omnisend

MAY 10, 2023

Email gives brands an opportunity to reach customers over a channel they check voluntarily, without being too intrusive. Emails can take multiple forms, such as promotional, transactional, survey, newsletter, or nurture campaigns. Reading Time: 9 minutes Email marketing tools form the core of a modern brand’s marketing strategy.

Multi-channel 88

Multi-channel Live Chat Books Recommendation 88

Ecommerce Platforms

JANUARY 2, 2023

Studies show over 60% of consumers prefer an automated self-service solution to interacting with a human agent these days. The bots can also track goals, such as purchases and sign-ups, and chat with your customers on a range of channels, including Facebook Messenger. Multi-language access for international customers.

Customer 104

Customer Multi-channel Live Chat Social Media 104

Sailthru

FEBRUARY 5, 2020

The vast majority of online shopping carts are abandoned and to understand why, Baymard Institute surveyed more than 2,500 people last year. Shipping fees are the most common catalyst; however, 34% of consumers have abandoned carts because they simply didn’t feel like creating accounts. Context matters.

Customer Data 97

Customer Data Customer Multi-channel Mobile Payments 97

ROI Revolution

APRIL 10, 2023

That said, it is virtually impossible for a marketing channel to exist in isolation today. Email marketing helps to bridge the gap, working in tandem with other channels and providing an effective way to reach and engage customers. Use analytics tools to measure the success of your multi-channel remarketing campaigns.

Social Media 78

Social Media SEO Marketing Multi-channel 78

FastSpring

MARCH 15, 2024

Todd said that “One thing that we found is that many marketplaces were not cannibalistic with our own direct-to-consumer channels. Todd recommends that game devs consider those larger platforms as part of a video game marketing strategy that includes multiple channels for selling games , but that they not rely solely on them.

Games 193

Games Marketing Events Merchant Services 193

ROI Revolution

AUGUST 5, 2021

Claim your copy so you can profit off of this channel’s meteoric rise. Consumer spending habits returning to normal. Mastercard reports that their Q2 2021 revenue surged 36% over last year, a confident indication that consumer spending is rebounding after the pandemic made shoppers wary of making discretionary purchases.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

Ecommerce Platforms

DECEMBER 27, 2021

A help desk software solution organizes all requests for guidance and help from different channels into one environment, so you can track your interactions with customers over time. There’s a knowledge base for reference to valuable information, a series of customer feedback surveys, and extensive reporting tools. Go to top.

eCommerce 104

eCommerce Live Chat Multi-channel Technology 104

Ecommerce Platforms

OCTOBER 5, 2018

It does not access it’s POS (point of sale) or multi-store back office. All three are required for omnichannel retail where orders, inventory and fulfillment must be managed across multiple channels and locations. Every store is simply a new sales channel. Imagine this…. You’re surfing for a specific product on your PC.

eCommerce Platforms 91

eCommerce Platforms Omnichannel Merchant Services Payment Services 91

ROI Revolution

MARCH 2, 2021

As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% 73% of consumers using D2C ecommerce over the course of COVID-19 plan to continue post-pandemic ( McKinsey ). Out of the weeks surveyed, executives narrowly approached an overall negative outlook from Oct.

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

JULY 1, 2021

Claim your copy so you can profit off of this channel’s meteoric rise. Alternative payment options have surged over the past year and a half after the coronavirus pandemic pushed consumers to be wary about high-contact shopping. In fact, over 45 million consumers will use BNPL this year. July 1 update. June 3 update.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JUNE 1, 2021

Contactless payment methods surged last year with the pandemic and consumers’ concerns around safety. Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. Marketing to consumers in a post-pandemic world.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

DECEMBER 2, 2021

Last year, consumers moved toward digital more quickly than ever in light of the coronavirus pandemic. With store closures, safety concerns about being around other people, and more, consumers shifted to online shopping enough last year to push ecommerce to levels that weren’t expected until 2025! December 2. billion in revenue.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

Kibo

JUNE 7, 2021

The past year has been a challenging one for retailers and brands who face the ongoing effects of the pandemic and continued changes in consumer behavior. It connects all offline and digital retail sales channels and data sources via one centralized platform. trillion in 2021. That’s where Kibo comes in. What Is Unified Commerce?

Multi-channel 62

Multi-channel Omnichannel Order Fulfillment Shopping Carts 62

BigCommerce

APRIL 24, 2018

The only real alternatives to using an ecommerce platform are: Building one from scratch, which is out of the question for most businesses — and only justifiable for multimillion (or multi billion) dollar companies. Discover why brands like SONY and PEPSICO use open SaaS to tackle: Direct-to-Consumer & B2C Implementations.

eCommerce Platforms 419

eCommerce Platforms Payment Services eCommerce Shipping Costs 419

FastSpring

NOVEMBER 12, 2019

Personalize communication across all channels. Make your site mobile-friendly. What channels will help advertise your deals the best (Twitter, PPC, Facebook, etc.). What channels you’ll be using to advertise your BFCM deals. Get All Your Channels on the Same Page. Set your discount rate. Prepare your site.

Payment Services 69

Payment Services Multi-channel Mobile PPC 69