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How Brands Can Navigate the Social Platform Ecommerce Boom

Retail TouchPoints

Integrated autofill payment features, keeping the shopping experience in-platform and tagged products in lifestyle imagery or creator content are a few solutions social platforms have developed to reduce friction for brands. In the Gen Z purchase behavior article, Parkkinen mentions Gen Z’s method of brand research as being social-focused.

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2021 Holiday Shopping Ecommerce Stats & Trends [December 2021]

ROI Revolution

The 2021 holiday shopping season will be no exception, with consumers’ shopping habits and spending behaviors transformed by the events of the past several months. Read the latest news today & bookmark this article for easy access to stay informed! Consumers spent an additional $1.8 December 2. billion in revenue.

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How to Identify (and Keep) Your VIP Customers

Omnisend

In this article, we’ll go over: What makes a VIP customer. Once you have that data, segmenting your high-spenders is relatively easy, though time-consuming. Layering these different segments is critical for your next step. Fixing the issues that affect your VIP customers will improve your overall customer experience.

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How to make a website from scratch: ecommerce beginners’ guide

Omnisend

Then we’ve got good news: creating an online store doesn’t have to be complex or time-consuming anymore. Photography, articles, PDFs, infographics, videos, and short animations are all great options. Test and launch your website Preview your site post-development to catch signs like performance issues early on.