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How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Retail TouchPoints

The Bark product portfolio now includes toys, food, treats, dental kits and dental chews, and the brand is forging deep relationships with retailers like Target and PetSmart to bring this growing assortment to consumers. Consumers want what is best for their dog; it’s personal. They also make you laugh and smile.

Toys 247
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How Rising AR Adoption is Driving Snap’s Commerce Strategy

Retail TouchPoints

In the 11 years since, Snapchat has evolved to more closely resemble its social media counterparts (which in turn have adopted many Snapchat-style functionalities). AR’s ubiquity can be attributed to the fact that the vast majority of people have a cell phone in their pocket and are social media users. Evolving From Fun to Function.

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Madison Reed Raises Another $52 Million on the Heels of 130% Growth

Retail TouchPoints

Hair care brand Madison Reed has raised an additional $52 million in financing to fuel its omnichannel expansion after reporting 130% growth and doubling its consumer base in 2020. With many salons shuttered for much of last year, the brand was well-positioned to capture consumers looking for at-home hair coloring alternatives.

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Elf on the Shelf CEO on the Brand’s Unlikely but Enduring Success

Retail TouchPoints

Flash-forward 18 years and the original book has become the fourth -bestselling children’s book of the last 25 years, while the brand has expanded with new characters and lore, a plethora of multi-media content and — the ultimate sign of holiday success — a float in the Macy’s Thanksgiving Day parade. And our team definitely engages with it.

Books 224
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Pop-Ups Allow Luxury Brands to Get Just a Bit Funky

Retail TouchPoints

Pop-ups give such brands an opportunity to let their hair down — and they also can help create an immediate climate of exclusivity and social media excitement. Retailers also need to look at social media: has the pop-up generated buzz? But what about when a luxury retailer wants to have a bit of playful fun?

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Kroger Looks to Build on 2020 Growth by Accelerating Digital, ‘Leading with Fresh’

Retail TouchPoints

“Today, Kroger is uniquely positioned because of the strength of our assets and our competitive moats cultivated over several years of disciplined investment and focused execution,” said McMullen in a statement.

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27 stunning Wix stores examples for your inspiration (2023)

Omnisend

This is a brilliant marketing strategy considering that 49% of consumers trust user reviews as much as recommendations from family and friends. For those looking to take their fitness business online and beyond social media, here are successful Wix stores examples for your inspiration. Consumer Kitchens and Baths. Schiek Sports.

Jewelry 88