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Japanese Digital Marketplaces are Hot! What to Know About Setting Up Shop

Retail TouchPoints

Growth markets include food, personal care, fashion, beauty products, toys, electronics and furniture amongst many other categories. Japanese consumers are extremely savvy, with purchases based on quality, value, packaging, style, reviews and of course, pricing. Japanese consumers are very loyal, and reward systems work very well.

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How to use Amazon Brand Analytics for Product Research

Algopix

You can gain insight with this report to see the products that your consumers are purchasing together to identify cross-selling and bundling opportunities. Using Search Term Report for Amazon PPC. The search term report is also a great source for prioritizing keywords to run on your Amazon PPC campaign. Market Basket Report.

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8 Tips for a Brand Awareness Campaign

Kissmetrics

Brand awareness refers to how memorable your brand or company is to your target consumers. You can imagine yourself building LEGO at an IKEA table, or placing a LEGO toy on IKEA furniture. In a highly competitive marketplace, consumer engagement really counts. How do you build brand awareness, especially if you’re a new company?

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3 Things Every Retailer Can Learn from Amazon

Retail TouchPoints

A mere six months later (COVID having toyed with everyone’s timelines) at the 2022 show, that number now totals approximately $14 billion and rising. So being tuned in to those consumers, and what they are responding to, has never been more important. Online channels also offer more nuanced customer feedback than ever before.

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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Consumers in California, Texas, Florida, New York and Pennsylvania made the most purchases for the second consecutive year. Niche PPC Strategies. In 2016, excluding Cyber Monday –– when more consumers shop from desktops at their offices –– 54% of orders were on desktop devices and 46% were from mobile devices. Toys & Games.

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22 Digital Marketing Trends Shaping the Ecommerce Landscape in 2020

Ecommerce Platforms

Consumer Electronics. Ecommerce Consumer Demand Trends. Consumers are turning their homes into workspaces. For example, in the Home and Garden category, searches for outdoor toys gone up 400 percent, and garden chairs have gone up 300 percent. Ecommerce Consumer Demand Trends. Kids Products. Beauty and Skincare.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

73% of consumers using D2C ecommerce over the course of COVID-19 plan to continue post-pandemic ( McKinsey ). With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). Consumers spending 1 more hour per day online in light of COVID-19.

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