Retail TouchPoints

SEPTEMBER 27, 2023

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

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ROI Revolution

JULY 20, 2020

Welcome to our July 2020 Social Media Water Cooler. If you are interested in content specific to the impacts of the pandemic, take a look at our article focusing on the impact of coronavirus on ecommerce or our article on how some brands are making a positive difference in their communities. . Published July 20, 2020.

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Korona

JANUARY 6, 2023

The world of social media has allowed even the smallest businesses to proliferate in a highly-competitive eCommerce industry. Effectively marketing their products in the social media landscape can result in enough increase in sales and profits to transform a business. The Impact of Social Media Marketing on Brands.

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ROI Revolution

APRIL 17, 2020

If you are interested in content specific to the impacts of the pandemic, take a look at our article focusing on the impact of coronavirus on ecommerce or our article on how some brands are making a positive difference in their communities. With that, here’s our April Social Media Water Cooler!

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ROI Revolution

MAY 26, 2020

Welcome to our May 2020 Social Media Water Cooler. This month, we saw some consumers further adjusting to quarantine regulations while consumers in other states have begun returning to brick-and-mortar stores. That’s it for our May 2020 Social Media Water Cooler. Published May 26, 2020.

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Retail TouchPoints

SEPTEMBER 14, 2023

Shopping online can feel completely overwhelming for consumers when options feel infinite. Choice paralysis can occur when consumers are presented with too many options that are difficult to compare, which can result in the shopper becoming overwhelmed and avoiding making a choice altogether. Know your customer.

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Korona

NOVEMBER 3, 2022

Social media is one of the most important online consumer markets for eCommerce ventures. They are essential channels for building a relationship with consumers, but they’re also important avenues for retail merchandising. In the age of social media, shoppers are constantly connected online.

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retailnext

FEBRUARY 7, 2020

Dear retailers, having a profile and posting once in a while isn’t enough to get more customers from social media. Since social media is a popular place for product research, your content should be as engaging and persuasive as possible. Posts are the biggest and the most time-consuming thing. First stop, posts.

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Retail TouchPoints

MARCH 30, 2022

Navigating the past two years of digital changes has been a challenging yet invigorating time for brands and social media users alike. From the large spike of social platform users and increased time spent online to measurement fluctuations, everyone has developed new behaviors and preferences within the social space.

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ROI Revolution

MAY 3, 2022

Accurately measuring attribution is becoming a challenge for marketers in light of new consumer privacy regulations. In this article, dive into the data for insights into measuring attribution and consumer privacy. Consumers now shop across more channels and devices than ever. Cookieless & Consumer Privacy.

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Kissmetrics

APRIL 21, 2021

Now that word of mouth recommendations and criticisms spread through social media faster than fire in a dry field, influencers are more important than ever. They usually huge followings on social media and are brand advocates as well as niche promoters. Modern-day consumers are blind to billboards and deaf to commercials.

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SellBrite

MARCH 9, 2018

Despite what some may tell you , social media for business is not dead. While it’s true that it is becoming a lot more difficult for businesses and brands to reach social media users organically today, there’s still a lot of value and potential ROI that can be gained from participating on sites like Facebook, Twitter, and Instagram.

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Retail TouchPoints

MARCH 26, 2024

The retailer cited threats to the safety and well-being of its employees after “customers knocked down Pride displays in some stores, angrily approached workers and posted threatening videos on social media from inside the stores,” as reported by the AP. But when I tried to defend Target, I got a lot of backlash myself on social media.

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Kissmetrics

OCTOBER 8, 2020

Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. Recent research in an article by Evinex states that marketers who record their strategies are 538% more likely to complete tasks on time. You have to think long term to reach the most number of consumers for your marketing campaigns.

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Kissmetrics

DECEMBER 16, 2021

Mobile is a big part of that and so are social media and video. Seventy percent of customers prefer articles to ads according to research. Besides social media platforms, group discussions are held on websites like Reddit and Tumblr. That’s why eMarketer estimated that digital ad spending will grow to $191.01

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Retail TouchPoints

MARCH 25, 2024

Senior leaders will have candid conversations about: The evolution of loyalty programs and branded communities; How brands are combining visual storytelling and experiential activations to drive store strategies ; Ways to better personalize and contextualize digital experiences for consumer needs and lifestyles. Read the article.

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Digital Doughnut

JULY 3, 2023

With the majority of consumers conducting online research and spending significant time on social media, it is essential to leverage digital platforms to reach and engage potential customers. In the digital age, developing an effective marketing strategy is crucial for the success of small businesses.

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Retail TouchPoints

AUGUST 16, 2023

In this article, you’ll learn three things you need to do before undertaking a small business rebranding: 1. The social media giant rebranded itself as ‘Meta’ to reflect its ambition of moving beyond social media platforms. That means you need to make sure you really want a rebrand in the first place.

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Kissmetrics

OCTOBER 19, 2021

Whether your website is fresh up or you’ve been running your website for some time, the techniques featured in this article are open to everyone. According to RetailNext , recent Black Friday figures were down 48 percent, and this is a trend that’s likely to continue as more consumers turn to e-commerce. Don’t go too crazy, though.

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Retail TouchPoints

MARCH 8, 2022

Whether they’re shopping for clothes, toys, books, furniture or electronics, consumers shopping for baby items can easily be overwhelmed by the volume of information available — especially online. Through quarterly surveys, consumer panels and individual UX research, Babylist has been able to master its content strategy.

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Kissmetrics

DECEMBER 8, 2020

In this article, we’ll discuss why the most successful mobile ads are the ones that promote audience engagement. Namely, take a look at the top three reasons consumers use ad blockers: Ads made to convert can come off as annoying, disruptive, or even a security concern, instead of as helpful or engaging. What is Mobile Engagement?

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Kissmetrics

JULY 1, 2021

As consumers become savvier, content continues to play a vital role in educating and converting consumers. With an editorial calendar, you can see articles that need writing at a glance. From there, you can delegate the articles to your writing team, ready for them to get to work. Move Articles Into Production.

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Kissmetrics

DECEMBER 24, 2020

Being able to search by interest broadens your opportunities as a consumer of Instagram, allowing you to dive in and explore topics of interest without the limitations of specific hashtags. You could only find these things if you knew the hashtag that consumers were all using. Keep the “social” in social media and be kind.

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Kissmetrics

JANUARY 12, 2021

Since the social media platform closed its doors in 2019 , consumers have been looking for another option to match the features, traffic, and SEO benefits. Google Plus was Google’s fourth attempt at building a social media network. 5 Social Media Platforms That Replace Google Plus for Local Businesses.

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BigCommerce

JULY 25, 2018

As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. Expanding our direct-to-consumer channel has successfully served our customers in new ways, but it has been a challenge and a learning process every step of the way. and internationally.

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Kissmetrics

MARCH 22, 2021

Cision has tools for monitoring all of the following: social media broadcast and video print media online media daily news briefings. For blogger outreach, Respona personalizes your pitch by adding details gathered from the social media channels belonging to your targets. Help a Reporter Out (HARO).

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ChannelAdvisor

OCTOBER 9, 2023

But as the world and commerce have evolved, so have the demands of today’s consumers. Here are several ways this more robust barcode can make the supply chain more efficient and bring more information to the fingertips of consumers. To put this benefit into perspective, think about how we as consumers experience product recalls today.

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ChannelAdvisor

OCTOBER 9, 2023

But as the world and commerce have evolved, so have the demands of today’s consumers. Here are several ways this more robust barcode can make the supply chain more efficient and bring more information to the fingertips of consumers. To put this benefit into perspective, think about how we as consumers experience product recalls today.

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Kissmetrics

JANUARY 27, 2021

With over 700 million users globally, it is now one of the biggest social media platforms. It’s a series of articles you publish regularly. So what’s the difference between an article and a LinkedIn newsletter? The main difference is when you publish an article, it goes into your timeline.

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Kissmetrics

JANUARY 27, 2021

70% of consumers prefer to learn about a product from an article rather than an ad , and 4x more would rather a video than an article. Social Media Metrics (and Their Impact on Content Marketing). In 2014, social media was becoming the place to post your content. Let’s find out. Not anymore.

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Kissmetrics

DECEMBER 8, 2021

You always read their newest blogs and click through on their social posts or in their newsletters. You look forward to consuming the content, and you spend lots of time on the website absorbing it all. People remain more engaged with your brand if you are regularly putting out high-quality content for them to consume.

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Retail TouchPoints

OCTOBER 7, 2022

In 2016, it became the first national British newspaper to move fully online , and now it is among the first publishing outlets to employ a new technology that turns its articles into commerce vehicles. Social Commerce Meets Affiliate Marketing. So it should come as no surprise that publishers also want in on the action.

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ROI Revolution

JULY 11, 2022

In this article, we’ll dive into the data to learn about the content that may resonate the most with your audience and offer content marketing tips to leverage different content marketing channels to bring profits to your brand. On top of that, articles of 3,000+ words get twice the amount of page views and 24% more shares.

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Kissmetrics

MARCH 24, 2021

In this article, I’ll be talking about the second of those two categories. Sure, you’ll want to build a following on social media too, but third parties own those platforms. Social links: Make it easy for people to find your social media profiles. Create Social Media Accounts for Your Music.

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Kissmetrics

OCTOBER 5, 2020

Many of the processes we automate involve communications, e.g., email marketing, messaging/chatbots, and social media engagement. Approximately six in ten Americans use video chat platforms for social or work purposes. Monitor Brand Mentions on Social Media. Social Media Communication Automation.

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RetailMinded

APRIL 7, 2022

Perhaps a more fitting epithet for Gen Z, would be ‘Generation Omnichannel’ as this is the first truly omnichannel generation to high highstreets & social media platforms. This group of consumers are prepared to shop wherever best suits them in the moment and without preference as to the vehicle they use to find what they want.

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RetailMinded

JULY 29, 2023

According to McKinsey & Company , 75% of consumers are exploring new shopping behaviors, indicating a significant change in their preferences and priorities. In this article, I will explore the rapidly changing retail industry and analyze the current trends influencing its future. So let’s get to it!

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