RTP blog

DECEMBER 4, 2019

The RTP editors discuss whether Costco’s response to the site outages was satisfactory, or if the retailer should have made more effort through other channels to address and clarify the issues at hand. Adam Blair, Editor: Any retailer can suffer a site outage or even just a slowdown, and it’s never a good thing.

Social Media 195

Social Media eCommerce Operations Information 195

Retail TouchPoints

NOVEMBER 22, 2023

Getty Images’ VisualGPS consumer survey finds that 79% of Americans are excited about the potential of using AI to increase productivity, and a study by SAP Emarsys confirms that so far, 77% of consumers enjoy the personalized shopping recommendations that this new technology enables.

Marketing 264

Marketing Food and Beverages Retail Consumer 264

Retail TouchPoints

MARCH 6, 2024

Experts indicate that the root of shopping malls’ “identity crisis” is their inability to effectively leverage data to curate experiences that represent the full scope of consumers’ needs and lifestyles. That is, until Dolphin Centre in the UK. That means being much more content-focused and more audience-focused.”

Small Business Retail 264

Small Business Retail Events Merchant Services Consumer 264

GetElastic

SEPTEMBER 30, 2021

Editor's Note: This post was originally published April 4th, 2018 and has been updated to reflect the current state of GDPR and other data privacy regulations impacting eCommerce in 2021. Shopping online, interacting with social media, installing mobile apps – all these actions leave a trail of data used to identify people.

Consumer 144

Consumer Information Fulfillment Social Media 144

Ecommerce Platforms

MAY 18, 2021

Schedule social media posts. Movavi Video Editor. The Movavi Video Editor is one of the best small business software if you're looking to create and edit marketing and informational videos. You can convert videos to any format to compliment your social media and website content. Edit video content.

Social Media 210

Social Media Live Chat SEO Management 210

Retail TouchPoints

JANUARY 27, 2021

According to Bazaarvoice, 81% of consumers planned to purchase holiday gifts this year, with 61% stating they would spend the same as last year. Challenge 2: Consumer Confidence — Slow to Recover. The influence of consumer confidence on retail sales cannot be overstated. According to Global Web Index, in the U.S.,

Retail 279

Retail Social Media Channel Multichannel 279

Retail TouchPoints

FEBRUARY 9, 2021

Nicole Silberstein, Ecommerce Editor: DoorDash’s Sesame Street-themed ode to local business struck just the right note — charming and warm, it highlighted the breadth of DoorDash’s services while subtly appealing to values-based consumers. Doubling down on the values appeal by donating $1 from every order placed on Feb.

Games 147

Games Workshop Social Media Gifts 147

RTP blog

JUNE 28, 2017

But what about consumers? Debbie Hauss, Editor-in-Chief: There are so many emotional responses to the idea that human interaction could be eliminated from the physical shopping experience. Definitely food for thought… Adam Blair, Executive Editor: I’m really of two minds about this.

Consumer 150

Consumer Definition Technology Social Media 150

Wiser

APRIL 18, 2024

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. Editor’s Note: Contributing author is Andrey Pankeev, Key Accounts Manager at Wiser Solutions.

Channel 78

Channel Management Social Media eCommerce 78

RTP blog

FEBRUARY 14, 2018

The RTP team discusses Unilever’s potential exit from major social platforms, and considers the decisions retailers and brands face when dealing with fake news/divisive content on advertising platforms. Plenty of content that is shared on social platforms is flatly false, but there are numerous nuances and grey areas.

Other 150

Other Social Media Consumer Electronics Electronics 150

Groove

SEPTEMBER 21, 2023

In today's interconnected world, social media has transformed into an indispensable platform for businesses, influencers, and individuals alike. The rapid evolution of AI technology has unleashed a wealth of opportunities for those seeking to unlock the true potential of social media platforms.

Social Media 195

Social Media Merchant Services eCommerce Payment Services 195

Groove

SEPTEMBER 21, 2023

In today's interconnected world, social media has transformed into an indispensable platform for businesses, influencers, and individuals alike. The rapid evolution of AI technology has unleashed a wealth of opportunities for those seeking to unlock the true potential of social media platforms.

Social Media 195

Social Media Merchant Services Marketing Payment Services 195

Kissmetrics

JULY 5, 2021

Some viewers love to sit and consume two hours of content at once. sifting through hours of content to find highlights and memorable moments can quickly become time-consuming. Instead of signing into each of your brand’s social media platforms, automation means you can post on all of them at the same time.

Social Media 316

Social Media Reference Marketing Presentation 316

RTP blog

JULY 17, 2019

Last week, UBS analysts described Nordstrom as a “no-growth retailer,” one that hasn’t been able to fight off pricing perception and a cultural shift in consumer spending. The RTP editors share their opinions on the future of department stores and what they will look like over the next decade.

Department Stores 150

Department Stores eCommerce Specialty Retailers Social Media 150

RTP blog

APRIL 4, 2017

By Adam Blair, Executive Editor The new Broadway musical Amélie , based on the beloved 2001 movie starring Audrey Tautou, takes place in a long-ago, far-away place. Amélie’s use of social media provides another lesson for retailers: use it organically. Well not really that long ago — 1997 to be exact — or that far away (Paris).

Social Media 150

Social Media Customer Clothing Technology 150

RTP blog

MAY 30, 2018

The RTP editors discuss whether Amazon’s decisions are a sign of arrogance, or a measure that all retailers may need to take as more brands promise easy returns. Are there better ways to deal with the issue of rising return rates and consumers’ potential abuse of the system? That doesn’t seem like a good approach to me.

Shipping Costs 150

Shipping Costs eCommerce Social Media Article 150

RTP blog

JULY 11, 2018

The e-Commerce giant is counting on its one million-plus deals to bring consumers in by the droves. Debbie Hauss, Editor-in-Chief: As a shopper, I wasn’t terribly impressed with the offers during Prime Day 2017, so the bar is set a bit low for me this year. Adam Blair, Executive Editor: Is it almost Prime Day again?

Events 150

Events eCommerce Department Stores Social Media 150

Kissmetrics

SEPTEMBER 13, 2021

This tool can also be used to encourage social media shares, display related products, fill in a contact form, and much more. Wix Editor Popup Ads It’s also worth noting that if you have a Wix site, the standard editor allows you to add lightbox popups. Popup Ads FAQs [Note to Editor: Add WP Schema].

Marketing 263

Marketing Subscription Article Mobile 263

Kissmetrics

NOVEMBER 3, 2021

According to Statista, 90 percent of consumers find marketing personalization very or somewhat appealing. Marketing campaigns, social posts, ad copy, and website flow are all included in that process. For example, learn when your competitors run a campaign on social media to keep track of seasonal trends.

Marketing 266

Marketing eCommerce Social Media Automotive 266

RTP blog

APRIL 12, 2017

But Pepsi’s mentions on social media were up more than 7,000% the day the ad debuted, according to Brandwatch, a social media analytics company. One brand management expert even went as far as saying Pepsi has gotten somewhere between $300 million and $400 million in free media coverage out of the controversy.

Social Media 150

Social Media Banking Consumer Other 150

BigCommerce

FEBRUARY 1, 2018

Some annotations may include quick and easy, must be done by me, not good at it, time consuming, and similar. On the other hand, if they are not good writers, or are fully consumed with other revenue generating activities, it might be better to go with the next step. Also think about the random tasks that consume too much of your time.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

RTP blog

MARCH 20, 2019

Direct-to-consumer (DTC) brands such as Dollar Shave Club , Casper. No doubt noticing that these brands generate both sales and a direct relationship with the consumer, major retailers — including Amazon , Target , Walmart and Kroger — have ramped up their private label offerings.

Retail 150

Retail eCommerce Social Media Article 150

RTP blog

SEPTEMBER 20, 2017

Debbie Hauss, Editor-in-Chief: I think it is a serious threat to mom-and-pops, as well as extremely distasteful and cruel. You can say that to investors; but don’t ever tell a real human being that you’re going to kill a familiar social convention.” I’d like to think other consumers would feel the same way.

Vend 150

Vend Payment Services Social Media Definition 150

Kissmetrics

DECEMBER 3, 2020

Link building is a time-consuming endeavor that requires knowledge of the right kind of links to build and strategies that work. Social Media. Social media is now playing a huge role in the recruitment process , helping businesses source top talent. In this case, you’re better off going the agency route.

SEO 362

SEO Social Media Other Reference 362

Kissmetrics

JANUARY 28, 2021

54 percent of consumers say they prefer to watch videos from the brands they support over any other content type. Like YouTube, all types of companies can use the platform to grow their businesses, including small businesses, e-commerce, social media marketers, educators, fitness professionals, and creative professionals.

Marketing 276

Marketing Social Media eCommerce Channel 276

RTP blog

AUGUST 14, 2019

Betabrand’s recent introduction of a weekly “Podcast Theater” in its San Francisco store that hosts podcasts in front of a live audience demonstrates one of the ways retailers can go outside the box to attract consumers. But the question remains: is it too far outside the box? I’m sure at least a few of them do.

Retail 150

Retail Events Social Media Travel 150

Kissmetrics

MARCH 22, 2021

million journalists, editors, and influencers. Cision has tools for monitoring all of the following: social media broadcast and video print media online media daily news briefings. If you want to go all-out with your PR push, check out Cision. It has everything you need to run an effective PR campaign.

Social Media 300

Social Media Books Article Information 300

Groove

OCTOBER 22, 2018

It provides tools for social media marketing, content management, web analytics, landing pages, and search engine optimization. The software offers marketing automation, web analytics, social media management, email marketing, and many more! It also has a Live editor so you can actively see the changes that you’ve made.

Shipping Costs 244

Shipping Costs SEO Social Media Management 244

RTP blog

AUGUST 16, 2017

A recent consumer survey from JDA revealed that consumers don’t expect special or unique experiences when shopping in stores. Yet recently many retailers have been more focused on the need to create unique experiences to draw consumers to the brand and generate more foot traffic in stores.

Omnichannel 150

Omnichannel Retail eCommerce Platforms Fulfillment 150

Kissmetrics

JANUARY 20, 2021

Social media referrals have stagnated around 5 percent of all traffic for years. The encouraging news is social media reach is still massive. billion active social media users. Many people use social media solely for brand awareness. Cross-Promote Other Social Media Platforms with Facebook.

Social Media 363

Social Media Blog Marketing Other 363

Ecommerce Platforms

JUNE 7, 2023

In this tutorial, we’ll guide you through two options: Adding testimonials to Shopify from scratch (using the Shopify Editor) Using an app to add testimonials to Shopify Let’s get started. Manually Adding Testimonials Using the Shopify Editor In your Shopify Admin, go to Sales Channels > Online Store > Themes.

Shopify 104

Shopify Presentation Social Media Demo 104

RTP blog

OCTOBER 26, 2017

By Klaudia Tirico, Features Editor With so many retailers struggling these days, I can’t help but notice that the beauty industry continues to thrive. For one, they invest heavily in content that connects with consumers. The beauty influencer community and content on social media are some of the best I’ve ever seen.

Social Media 150

Social Media eCommerce Fashion Consumer 150

BigCommerce

AUGUST 17, 2017

As both the use of ad blockers and the amount of time people spend on social media continues to rise, the effectiveness of traditional advertising has taken a nosedive. So how can your brand reach consumers, and convert them? Consumers tend to place the most trust in recommendations from people they know.

Marketing 419

Marketing Social Media Blog Clothing 419

Omnisend

APRIL 26, 2023

Solves a problem A good small business idea addresses a problem or pain point faced by consumers. Unique Value Proposition Besides addressing a problem that consumers face, a good idea for a small business must also have a unique way to deal with this problem. Also, determine if you can innovate your offering as consumer needs change.

Small Business Retail 158

Small Business Retail Payment Services Social Media Payments 158

Smile.io

JUNE 19, 2023

With the average internet user spending 147 minutes per day on social media , your online brand community strategy wouldn’t be complete without taking social media into account. You could also increase the exclusivity of your social media communities by reserving membership for your top VIP tier.

Social Media 72

Social Media Events Other Customer 72

Optimizely

MAY 15, 2018

In this session, you can learn about the latest developments in social commerce, the technologies that underpin these advancements, and how you best take advantage of this to help improve your customer retention strategies, and expand your business. Don Davis, Editor at Large, Internet Retailer. consumers are using online marketplaces.

Internet Retail 321

Internet Retail Magazine Customer Retention Online Retail 321

Ecommerce Platforms

FEBRUARY 1, 2023

You don't need us to tell you that well-presented photos significantly elevate our social media presence, blogs, and websites. Fortunately, there's a simple answer: with a creative image editor and background removal tool. Depix’s image editor doesn’t leave a watermark on your pictures. One such tool is Depix.

Download 211

Download Social Media Payment Services Live Chat 211