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How Bark is Creating Products and Experiences that Pups (and Pup Parents) Love

Retail TouchPoints

The Bark product portfolio now includes toys, food, treats, dental kits and dental chews, and the brand is forging deep relationships with retailers like Target and PetSmart to bring this growing assortment to consumers. Consumers want what is best for their dog; it’s personal. They also make you laugh and smile.

Toys 252
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3 Ways to Leverage Social Media For Your Rewards Program

Smile.io

Social media has become ingrained into our lives becoming part of our daily routine of checking our phones, posting, and consuming content. It’s become so normal, those rare friends who don’t have a social media profile are viewed as an anomaly. It’s estimated that there are 4.74 That is 59.3

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The Go to Guide for Social Media Marketing Automation

Ecommerce Platforms

Social media has come a long way since Six Degrees, the first social platform was created. Later on, businesses realized that social sites are also the best places to hunt for leads, and then came social media advertising. The Best Social Media Upgrades of 2018. Instagram TV (IGTV).

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How Rising AR Adoption is Driving Snap’s Commerce Strategy

Retail TouchPoints

In the 11 years since, Snapchat has evolved to more closely resemble its social media counterparts (which in turn have adopted many Snapchat-style functionalities). AR’s ubiquity can be attributed to the fact that the vast majority of people have a cell phone in their pocket and are social media users.

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10 Strategies for Better Music Marketing

Kissmetrics

Sure, you’ll want to build a following on social media too, but third parties own those platforms. However, as a minimum, it should have: A news hub: A space for you to announce things like new releases, future tours, and media appearances. Social links: Make it easy for people to find your social media profiles.

Marketing 309
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How to Market a Book: 7 Strategies

Kissmetrics

How do they consume content? You can look at what they’ve written, what the blurb is, what social media pages they run, and even do a deep dive into their website. It takes time to build this authority, so the earlier you set up an author website and build out your social media profiles, the better.

Books 308
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How to Engage Your Audience with Live Streaming

Kissmetrics

By utilizing your social media reach, you can stream live footage to a huge audience and give your followers a unique glimpse into your company. People use live streaming to create a deeper connection with your brand, and through your social media presence, it’s likely you already have a platform to leverage it.