ROI Revolution

OCTOBER 13, 2020

Instagram continues to blur the lines between social media and commerce. Checkout offers more than just a way for consumers to purchase. As the pandemic continues to shape consumer behavior, advertisers can expect a longer and more cyber-centric holiday period this year. Learn more here and here. Learn more here.

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Retail TouchPoints

JULY 24, 2023

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. New research from Havas Media Network , in partnership with Snap, Inc. The partners surveyed 28,500 of this desirable consumer set from across the U.S.,

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Retail TouchPoints

APRIL 10, 2024

Businesses across the spectrum have benefited hugely from the rise of the “ surveillance economy ” — the business of gathering and using data about consumer behavior for profit — but the impact to consumers is much less straightforward. But if that economy is based upon surveilling consumers, there’s an inherent betrayal.

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365 Retail

JUNE 9, 2023

The rise of social media has given small indie brands a platform to compete and collaborate with influencers, leaving the big players struggling to keep up. By collecting and analysing customer data, brands can create personalised experiences that engage consumers across all channels from direct-to-consumer (D2C) to indirect channels.

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Retail TouchPoints

NOVEMBER 5, 2021

With port delays, extended delivery times and increased consumer demand, what can retailers do to salvage the 2021 holiday season? Social media advertising and how to leverage it. billion worldwide social media users across all platforms. There are more than 3.6 What is content marketing?

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Social Media Marketing Shipping Costs SEO 305

Forrester eCommerce

MAY 3, 2019

Among a series of updates unveiled at Facebook’s F8 Developer Conference on Tuesday, Mark Zuckerberg echoed a common refrain: The future is privacy.

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ROI Revolution

APRIL 15, 2021

privacy updates. In a year where user trust with social media is diminishing, they reported that 8 out of 10 Pinners say the platform makes them feel positive. Check out this resource from Instagram to learn more about setting up your business to sell directly to consumers from your Instagram page. Learn more here.

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ROI Revolution

JULY 20, 2020

Welcome to our July 2020 Social Media Water Cooler. To help partners comply with the California Consumer Privacy Act (CCPA), Facebook released the Limited Data Use feature , which enables partners to choose whether or not to apply restrictions to California Business Tools data. Published July 20, 2020.

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ROI Revolution

SEPTEMBER 17, 2020

Welcome to our September 2020 Social Media Water Cooler. As marketers, this presents a significant opportunity to capitalize on the additional traffic found on the platform as consumers begin to plan vacations and flight ticket sales continue to increase. We hope you enjoyed the September Social Media Water Cooler!

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Retail TouchPoints

MARCH 25, 2021

Driven by growing consumer concern over how their personal data is being collected and used, governments are enacting legislation, and tech companies are implementing platform changes, that will forever alter the relationship between consumers and advertisers. “A A new era of advertising is taking shape.

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Retail TouchPoints

FEBRUARY 21, 2023

This growth will be driven not just by an increase in new social commerce buyers but also by an increase in the average spend per user, with Insider Intelligence predicting that more than 114 million consumers will spend an average of nearly $1,000 a year on social purchases by 2025. social network ad spending forecast by $16.21

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Retail TouchPoints

MARCH 1, 2024

Retargeting existing customers to boost conversions has always been a strong tactic for retailers, and it’s likely to become even more important as third-party cookies deprecate and more stringent privacy regulations go into effect. That’s much more useful [data] than the first consumer.

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Retail TouchPoints

APRIL 4, 2023

government to the general public, more people are closely scrutinizing the actions of social media giants. While one is being questioned for its privacy practices ( TikTok ) and another is being pinpointed as the primary enemy to teens’ mental health ( Instagram ), Pinterest has been watching quietly on the sidelines.

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Retail TouchPoints

OCTOBER 16, 2023

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. This is because they’re short and snappy, meeting consumers’ demands for convenience and speed.

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Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. If you build it, they will come.”

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365 Retail

JUNE 9, 2023

The rise of social media has given small indie brands a platform to compete and collaborate with influencers, leaving the big players struggling to keep up. By collecting and analysing customer data, brands can create personalised experiences that engage consumers across all channels from direct-to-consumer (D2C) to indirect channels.

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Retail Customer Data Channel Social Media 52

Retail TouchPoints

MARCH 15, 2022

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. TikTok and Instagram are volume platforms, they’re like the fast fashion of social media,” Dulay explained.

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GetElastic

SEPTEMBER 30, 2021

Editor's Note: This post was originally published April 4th, 2018 and has been updated to reflect the current state of GDPR and other data privacy regulations impacting eCommerce in 2021. Shopping online, interacting with social media, installing mobile apps – all these actions leave a trail of data used to identify people.

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RetailWire

JUNE 25, 2020

Eighty-nine percent of consumers will buy from a brand they follow on social media and 75 percent will increase their spending on a brand’s products after making a social connection, according to Sprout Social. The analytics firm also found a direct sales correlation with those consumers who unfollow a brand.

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365 Retail

FEBRUARY 14, 2024

We’ve earned consumers’ attention, built their trust, and maintained their loyalty every step of the way on our journey to becoming a leading outerwear brand. But consumer trust isn’t measured in Instagram followers or quarterly sales. What is consumer trust? Essentially, building consumer trust isn’t just about ticking boxes.

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Retail TouchPoints

NOVEMBER 10, 2023

The kinds of media products a retailer can offer run the gamut from “on-site” advertising opportunities — such as ads and videos on its own website, app or even in its physical stores (an Amazon Sponsored Product ad is the most basic example of this) — to what is typically referred to as “off-site advertising.”

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Retail TouchPoints

JULY 21, 2023

They should’ve waited for Europe to be ready, but they couldn’t wait for the privacy policies because they were riding the tailwinds of Twitter and the degradation of their service,” said Matt Maher, Founder of M7 Innovations in an interview with Retail TouchPoints. Urwin added that social media platforms have become incredibly politicized.

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Kibo

SEPTEMBER 2, 2021

Privacy protection is more important than ever to consumers. This month, Apple joined Google and Yahoo with plans to ramp up email privacy protections for its users. This month, Apple joined Google and Yahoo with plans to ramp up email privacy protections for its users. What is mail privacy protection?

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Retail TouchPoints

AUGUST 24, 2023

As retailers gear up for the 2023 holiday shopping season, predicted to be another big year, expect generative AI to influence consumer shopping and buying decisions. It’s being used to generate marketing content including social media posts, videos and images. In fact, seven out of 10 marketers in the U.S.

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Retail TouchPoints

JULY 6, 2023

To keep up with this rising demand, brands need to align themselves with green practices, especially as more consumers today are basing their purchase decisions and brand loyalty on company values. With consumers demanding more green initiatives, retailers and brands must reframe their business goals and programs.

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GetElastic

APRIL 5, 2018

Shopping online, interacting with social media, installing mobile apps – all these actions leave a trail of data. Depending on the consumer’s location, these practices have remained largely unregulated – until now. Consumers will have more confidence in the privacy of their data.

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365 Retail

MAY 30, 2023

As digital natives, Gen Z – those aged 10 to 25 – have been surrounded by technology, social media, mobile devices, and the internet their entire lives. So, as this tech-savvy generation continues to consume the most content, what do they really look for in a mobile app? Social Media Integration With 1.3

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Retail TouchPoints

NOVEMBER 30, 2021

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. There are two primary areas of marketing innovation underway: shopping rewards and social commerce.

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Social Media Marketing Customer Recommendation 251

Kissmetrics

OCTOBER 7, 2021

These cookies can help marketing teams understand user behaviors and ad performance, but they may feel like an intrusion of privacy for many users. By blocking these cookies, users can increase their privacy and security. Now Google is launching “ The Privacy Sandbox ” as a response to the cookieless future.

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Kissmetrics

FEBRUARY 23, 2021

For starters, Generation Alpha will be the most technologically advanced generation to date, growing up with mobile devices, AI, social media, advanced healthcare, and robotics as parts of their everyday lives. Generation Alpha Social Media Trends. Young people are increasingly drawn to social media.

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Kissmetrics

JANUARY 28, 2021

54 percent of consumers say they prefer to watch videos from the brands they support over any other content type. Like YouTube, all types of companies can use the platform to grow their businesses, including small businesses, e-commerce, social media marketers, educators, fitness professionals, and creative professionals.

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Retail TouchPoints

AUGUST 2, 2023

Successful “challenger” offerings in just about every category under the sun rose to unprecedented heights, almost solely on the backs of social media and good branding. We saw a dramatic drop-off in social media spend ROI the moment Apple started making their iOS privacy changes; it was very obvious,” Nino said. “So

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Retail TouchPoints

APRIL 4, 2022

Shields credited the power of social media in helping fuel trends such as body positivity and inclusivity, and said that “accessibility to that information is empowering in and of itself. That’s created a lot of social media impressions, and we won Target’s Vendor of the Year award last year. It’s the next wave.”.

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RETAIL MANAGEMENT SOFTWARE

JANUARY 16, 2024

As we step into 2024, the retail sector is undergoing significant transformations in technology, supply chain dynamics, and consumer behavior. Sustainable and Ethical Practices: As environmental awareness continues to grow, consumers are placing increased importance on sustainability and ethical practices.

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Retail TouchPoints

MAY 14, 2021

Consumer demand for greater privacy is already posing challenges, but there also are new opportunities such as reducing the space between ad and purchase. Targeting Makes Google Paid Ads Cost-Effective, but Privacy Concerns Loom.

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Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Collect and Leverage First-Party Data . Invest in Your People .

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Sailthru

MAY 12, 2023

From streaming subscription services to gaming to podcasts, consumers have an endless choice of options and platforms for consuming content. Success in the media and publishing industries is not only driven by giving customers great content but by delivering an exceptional customer experience. The stat rises to 139% in the U.S.

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