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Amazon Adds New Social Shopping Features Including ‘Consult-a-Friend’

Retail TouchPoints

Amazon is already the place where many consumers start their shopping journeys, and now the company wants to make shopping on its platform “more social and collaborative” with a growing slate of new experiential features. Image courtesy Amazon Here’s how it works: Shoppers select a product they’d like feedback on and click the “share” button.

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The Ultimate Guide to Social Media for E-Commerce

Kissmetrics

Sprout Social reports that after following a brand on social media, consumers continue to engage in other ways. Target’s Facebook page , for example, has a shop built right into it where customers can browse and purchase products. Be sure to link to pages where customers can find the products they clicked through to see.

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Creating a Conversion-Centered Product Detail Page

Optimizely

It may lie in your product detail page. Let’s take a closer look at why this page of your site plays a crucial role in nurturing leads through the sales funnel. Why Is the Product Detail Page so Important? Which page is more likely to generate conversions? Critical Elements of a Product Detail Page.

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RSP21 Reveals Top Growth Drivers for the Post-COVID Era

Retail TouchPoints

We’ve provided just a “taste” of the content for each presentation here, but there’s plenty of data-rich nutrition in every session. You have to be prepared to make sure your content is delivered as seamlessly on mobile as it is on desktop…what creates lasting power is that it all works seamlessly.”.

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How to Grow Your Online Business In 21 Steps – The Complete Checklist

Ecommerce Platforms

What do customers see when they land on your page? Build a persona around your company through music, characters, a brand “face,” or even a specific voice in your content (like quirkiness in blog posts and on social media accounts). Ramp Up (Insanely Useful) Content Marketing Efforts. Go to the top. Go to the top.

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Improve eCommerce Site Search With These 4 Solutions

Groove

By comparison, Amazon, Google Shopping, Walmart and most of the other major online retailers have far superior site search that prevents users from bouncing and rarely leads to failed searches (or “no results” pages). In addition to programming synonyms, redirects are another great way to get site searches onto the right pages.

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Google Doesn’t Care if it Sells Products, but it Cares a Lot About Attracting Shoppers. Here’s Why.

Retail TouchPoints

In the world of ecommerce, Google is a bit of an anomaly: while a relatively minor player in the marketplace landscape compared to giants like Amazon and eBay , it is at the same time central to the shopping journeys of millions of consumers every day. In 2020, Amazon took a little over 10% of U.S. digital ad revenue (up from 7.8%