Remove Conversion Optimization Remove Data Remove PPC Remove Recommendation
article thumbnail

What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Beginning July of 2023, UA properties will no longer process new data. More specifically, if you want access to year-over-year data on GA4, you’ll need to migrate your accounts by July 1, 2023. This permits you to track and visualize specific data most important to your ecommerce site. The good news?

eCommerce 245
article thumbnail

9 eCommerce Marketing Tools You Can't Live Without

Groove

Each of these tools addresses different facets of eCommerce SEO, so we recommend taking the time to get to know the platform and all it has to offer. SpyFu is the ultimate PPC competitive research tool. PPC Negative Match Recommendations. PPC Ad Rank Tracker. PPC and SEO SERP Analysis. Data Science.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Use a Digital Marketing Audit to Improve Your Strategy

Inflow Insights

We recommend auditing specific aspects at different times, to align with varying development cycles and allow for continuous improvement. Types of Digital Marketing Audits Technical SEO Audit Content Marketing Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. PPC Metrics.

article thumbnail

eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Given that each business is unique, the core concept we recommend is constant, strategic improvement. Search Engine Optimization (SEO). Pay-per-click (PPC). Conversion rate. Average order value.

PPC 162
article thumbnail

Measure Twice, Cut Once: The Reason Why All Those Marketing Tactics Keep Failing

Kissmetrics

Conversion optimization works. You can overlay demographic and interest-based data with past user behavior, so you can accurately predict what someone wants next. And then you sync your email data with custom audiences to add these people to the right destination. Conversion tracking is off (or non-existent).

Marketing 211
article thumbnail

10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

Look at several years of holiday data. Instead, you need to take a calculated, data-driven approach to reap the benefits and stay ahead of the competition during the busiest time of the year. Look at several years of holiday data, not just 2020. You can get this data from your web analytics platform.)

eCommerce 109
article thumbnail

Google Shopping Product Feed Optimization: How to Optimize Your Data Feed for Better Ad Performance

Inflow Insights

When most people think about optimizing their Google Shopping ads, they focus on optimizing their campaigns, bid strategy, and execution. While this is important, we’d argue that the more significant wins come from optimizing your data feed. Your data feed is a subset of all of your products. Product Category.