Conversion Optimization eCommerce Marketing How To PPC 
Inflow Insights
MARCH 26, 2020
The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. When products share the same margin, optimizing for ROAS is easier to calculate. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s.
Inflow Insights
JANUARY 15, 2020
We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. How to Analyze Your eCommerce KPI’s. At Inflow, we focus on three core digital marketing practices: Conversion Rate Optimization (CRO). Search Engine Optimization (SEO).
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Inflow Insights
DECEMBER 26, 2018
A PPC agency might run three ads a week, then rotate them on your behalf. Or a CRO agency might run one conversion test every three weeks. Activities Are Standard and Don’t Change. An agency focused on tactics has a set list of activities it executes, and those activities never change.
Kissmetrics
OCTOBER 6, 2020
Choosing the right marketing company can be the difference between failure and success. Here’s a list of the best ecommerce marketing companies. NP Digital is my e-commerce marketing company. Upgrow is an e-commerce marketing agency based in San Francisco.
Inflow Insights
MAY 3, 2019
However, if you are doing the work of optimizing your data feed frequently , this can work in your favor as you are showing up for only the most relevant searches at a fraction of the cost of PPC search ads. In fact, Google Shopping campaigns drive 76.4% of all retail search ad spend , and contribute to 85% of all clicks.
ROI Revolution
JUNE 3, 2020
In this blog post, we’ll talk about how marrying your paid and organic strategies allows you to create a seamless, holistic customer experience while aggressively reaching your target audience. PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term.
Inflow Insights
SEPTEMBER 16, 2019
We’ve noticed that many eCommerce companies are hopeful that the resources they put into live chat are helping to increase sales. The problem is, they often don’t know what their ROI from live chat is (or how to improve it). and you’re unsure how to use it to get more sales. How Do I Optimize Live Chat?
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