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9 eCommerce Marketing Tools You Can't Live Without

Groove

Each of these tools addresses different facets of eCommerce SEO, so we recommend taking the time to get to know the platform and all it has to offer. SpyFu is the ultimate PPC competitive research tool. AdWords Keyword Grouping Tool. PPC Negative Match Recommendations. PPC Ad Rank Tracker. AdWords Advisor.

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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Given that each business is unique, the core concept we recommend is constant, strategic improvement. Search Engine Optimization (SEO). Pay-per-click (PPC). This just lowers your conversion rate.

PPC 162
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Google Shopping: How to Set Up, Optimize, and Execute Your Campaigns

Inflow Insights

Who We Are: At Inflow, we work with dozens of eCommerce companies to increase traffic, conversions, and sales. However, if you are doing the work of optimizing your data feed frequently , this can work in your favor as you are showing up for only the most relevant searches at a fraction of the cost of PPC search ads.

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Unbounce Review: Everything You Need to Know

Ecommerce Platforms

Design assistant: The design assistant recommends templates specific to your audience and industry, so you can create the ideal pages as quickly as possible. Copy Insights: The Smart Copy solution ensures you can get recommendations for the most high-converting copy based on your tone-of-voice, audience, and message. Go to the top.

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How to Prepare your Online Store for Google’s Core Web Vitals

Retail TouchPoints

Our agency has developed this list of five recommendations based on what we’ve seen across our clients’ sites in the last few months. This is the cumulative version of PageSpeed Insights and shows URL performance grouped by status, metric type and URL group. Continue producing high-quality content.

SEO 172
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Measure Twice, Cut Once: The Reason Why All Those Marketing Tactics Keep Failing

Kissmetrics

Conversion optimization works. For example, the services page from Work the System segments you into two groups right off the bat: Now, subsequent retargeting campaigns can use the right ad creative. Follow any of these recommendations (or better yet, use them together), and you’ll get custom audiences that are, in fact, custom.

Marketing 211
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How to Turn Product Pages into High Converting Landing Pages [14 Examples of The Good & The Bad]

BigCommerce

Landing pages come in two main groups: Accidental. They’re typically linked to popular search keywords, ads, PPC content, banners, and social media advertising campaigns. These emotions are major conversion inhibitors — so a big part of conversion optimization is devoted to reducing them. Intentional. Testimonials.