article thumbnail

August 2020 COVID-19 + Ecommerce Update

ROI Revolution

digital travel sales are expected to drop 44.7% Most sectors of the travel industry won’t recover from the pandemic until at least 2022 , with most consumers planning to either not vacation at all or to stay in their country or local area. Mobile ad spend rising despite pandemic. Without mobile’s projected growth, U.S.

article thumbnail

How Lonely Planet Combines Content and Commerce on Workarea to Drive Growth!

Demac Media

Founded in 1973, Lonely Planet is the world’s largest travel media company. In his role, Mike Nelson deals with everything transactional at Lonely Planet from digital downloads to physical guidebooks, even travel insurance and hotel reservations. Our old platform was not mobile optimized, thus deterring mobile visitors.

Travel 42
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

21 Field-Tested Strategies to Increase Live Chat eCommerce Conversions

Inflow Insights

Test Chat on Mobile to Maximize Conversions from Smartphone Shoppers. We can’t understate how important it is to test your chat on mobile. While mobile shopping is going up, people are more likely to convert on desktop. Mobile (smartphone): 2.25%. Tablet: 4.06%. Other: 0.13% . Simple: all of them! Conclusion.

article thumbnail

How to Improve Ecommerce Conversion Right Now

BigCommerce

Using conversion optimization techniques and methods, it is possible to identify the areas of your site that affect credibility. By tracking how visitors travel through the conversion funnel and where they drop out, it is possible to pinpoint areas of friction. How CRO can help establish credibility.

article thumbnail

9 Marketing Strategies for Black Friday and Cyber Monday (BFCM)

UpSellIt

Identify Anonymous Shoppers Although conversion rates are growing overall, the shopping cart abandonment rate for fashion retailers is still at 87%. Travel companies average an 82% abandonment rate, and cosmetics companies average a 70% abandonment rate.

Marketing 128
article thumbnail

Why Your eCommerce Conversion Rate Is Probably Better Than You Think

Inflow Insights

In that scenario: The sessions-based conversion rate would be 50%. The user-based conversion rate would be 100%. To give you a more concrete example, here are the rates for one of our clients in the travel industry: Sessions-based conversion rate: 1.96%. User-based conversion rate: 2.24%.

article thumbnail

How Coronavirus Is Impacting Ecommerce

ROI Revolution

Conversion optimization during COVID-19. By utilizing specific statistical methods, testing micro-conversions like add-to-cart events or PDP views, and iterating on and expanding winning tests, you can test faster than your competitors and stay ahead of the curve. Travel industry updates. 3/31 update. Short answer: Yes.

eCommerce 207