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10 Holiday eCommerce Conversion Optimization Strategies for 2021

Inflow Insights

By testing and making changes today, you can get your online store in its best shape for the flurry of holiday shoppers that will soon be on their way. Today, we’ll recommend 10 strategies to consider for the 2021 holiday season, based on our experience working with dozens of online retailers over the past decade: 1.

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The 10 Most Common Challenges Faced by eCommerce Businesses

eCommerce Training Academy

Online shoppers don’t shop the same way as they used to back in the day. They ask for recommendations on Social Media. Lots has changed including the way they consume content and communicate online. Retailers can no longer rely one type of channel to drive traffic to their online store. Capturing quality leads.

eCommerce 167
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Given that each business is unique, the core concept we recommend is constant, strategic improvement. Search Engine Optimization (SEO). This is why SEO, PPC, and CRO tend to work best together.

PPC 162
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10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

For online retailers, it presents an opportunity to conquer the market, skyrocket sales, and cultivate brand loyalty through streamlined marketing. To gather the necessary historical data, we recommend going back several years — not just to 2020. Make a detailed SEO plan for out-of-stock products.

eCommerce 109
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eCommerce Personalization Strategies Using Google Analytics and Other Free Tools

Inflow Insights

Step 1, 2, and 3 are all about figuring out exactly who our personas are, how to bucket them, and what types of actions we can use to personalize our site and product recommendations. If you’ve done the first 3 steps well, a good marketer can easily identify tests/personalized recommendations that are likely to move the needle.

Other 154
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How Coronavirus Is Impacting Ecommerce

ROI Revolution

SEO coronavirus checklist. At this moment in time, SEO is in a unique and opportune space because COVID-19 is forcing consumers to shift their buying habits to online. We’ve compiled a checklist of tips for SEO in the time of coronavirus. Conversion optimization during COVID-19. Find it here. 4/16 update.

eCommerce 131
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How Coronavirus Is Impacting Ecommerce [June 2020]

ROI Revolution

August 5, 11-11:30 AM: SEO + Retail Readiness. To help you make the most of your paid and organic efforts, we partnered with the experts at Digital Commerce 360 to show you strategic insights to optimize and strengthen both channels in a webinar last week. It’s time to take your SEO and PPC efforts to the next level.

eCommerce 173