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eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Inflow Insights

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. When products share the same margin, optimizing for ROAS is easier to calculate. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s.

PPC 130
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The Critical Element Missing from Many eCommerce PPC and SEO Campaigns

Inflow Insights

When I was brought on, the owner of the agency had me sit down with all of the other experts — paid search, SEO, graphic design, etc. — This conversion strategy improves the quality and buying power from all traffic, not just visitors gained from paid campaigns or search engine optimization. And the end is more conversions.

PPC 96
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What a Unique Selling Proposition Really Means & Why Your Business MUST Have One

Kissmetrics

It’s what sets your business apart from others because of what your business makes a stand about. Company number one offers web design, social media marketing, search engine optimization (SEO), copywriting, conversion optimization, PPC, and more. The Real Definition of a Unique Selling Proposition.

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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Search Engine Optimization (SEO). Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together.

PPC 162
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10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

to go all-in on What selling tactics (urgency, fear, social proof, etc.) Between SEO, social, PPC, email, and content marketing experts, there’s a lot that goes on. Make sure that their efforts support each other and the overarching marketing strategy. Experiment with other visual marketing options.

eCommerce 109
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COVID-19 and Ecommerce: Amazon, Paid Search & Social, and Industry Impacts

ROI Revolution

The average click-through rate on PPC ads has increased on Google Search, Display, and Shopping campaigns since February – with Search seeing the highest jumps. We’ll be teaming up with Digital Commerce 360 to talk about search engine optimization and why it’s so important to your brand’s full-funnel marketing strategy.

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Everything I Taught You About SEO Was Wrong

Kissmetrics

In other words, I grew my search traffic by 123% while my revenue only grew by 12.5%… not a good deal. In other words, he no longer cares to increase his total traffic, he only cares to increase the traffic that is generating sales. per click when it comes to PPC ads. Luckily for me, I didn’t have to spend $1.2

SEO 259