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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Custom reporting: With GA4, you can easily create custom reports with the help of its report builder. Attribution: GA4 provides enhanced attribution capabilities, including a new Conversion paths report and property-level attribution modeling that offer more insight and actionability to ecommerce sites.

eCommerce 239
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9 eCommerce Marketing Tools You Can't Live Without

Groove

Each of these tools addresses different facets of eCommerce SEO, so we recommend taking the time to get to know the platform and all it has to offer. SpyFu is the ultimate PPC competitive research tool. PPC Negative Match Recommendations. PPC Ad Rank Tracker. PPC and SEO SERP Analysis. AdWords Advisor.

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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Given that each business is unique, the core concept we recommend is constant, strategic improvement. Search Engine Optimization (SEO). Pay-per-click (PPC). eCommerce Conversion Metrics. We’ve seen 0.2%

PPC 162
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How to Prepare your Online Store for Google’s Core Web Vitals

Retail TouchPoints

Our agency has developed this list of five recommendations based on what we’ve seen across our clients’ sites in the last few months. The first step to improving your Core Web Vitals scores is to run a report in PageSpeed Insights. Understand how to measure Core Web Vitals — and evaluate your score frequently.

SEO 160
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How to Use a Digital Marketing Audit to Improve Your Strategy

Inflow Insights

We recommend auditing specific aspects at different times, to align with varying development cycles and allow for continuous improvement. Types of Digital Marketing Audits Technical SEO Audit Content Marketing Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. PPC Metrics.

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How to Use a Marketing Audit to Pivot Your Digital Strategy

Inflow Insights

Some SEO’s are even reporting brand new indexing issues on previously indexed URLs because of the new May Core update. . Technical SEO Content Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. PPC Metrics. Cost Per Click Quality Score Click-Through Rate Cost Per Conversion.

PPC 82
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10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

To gather the necessary historical data, we recommend going back several years — not just to 2020. Between SEO, social, PPC, email, and content marketing experts, there’s a lot that goes on. Evaluate the results, and optimize your offerings and creatives for the rest of the holiday season. Make a plan for out-of-stock products.

eCommerce 109