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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

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Welcome to E-Commerce Unlocked: Your Free E-Commerce Marketing Course

Kissmetrics

And of course, all for free. ??. E-Commerce Unlocked is similar to my free SEO training course, SEO Unlocked. But unlike SEO Unlocked, which is a 7-week course, I thought it would be more efficient to get you the training you need in just 4 weeks. As I mentioned above, it is a 4-week course. Lesson #2: Sales Channels.

eCommerce 363
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The Best Ecommerce Courses for Business Owners

Ecommerce Platforms

The best ecommerce course could be a valuable tool for you if you’re planning on launching a new store online. Fortunately, an ecommerce course can provide the guidance you need to transform your idea into a lucrative opportunity. Why Do You Need an Ecommerce Course? How to Choose the Right Ecommerce Course.

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It’s Official – Amazon is an Ecommerce Enabler First and a Retailer Second

Retail TouchPoints

What became clear throughout the course of the two-day conference was that Amazon now has its sights set on expanding its role even further into nearly every part of sellers’ lives — certainly well beyond simply creating the platform where they sell their products.

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Amazon’s Counterintuitive Next Big Move — Helping Brands Sell Off Amazon

Retail TouchPoints

New offerings unveiled at Accelerate will help Amazon sellers: Deliver better experiences on their DTC site; More efficiently warehouse and ship product across all their selling channels , even if that means other marketplaces or brick-and-mortar retailers; and Drive customers from Amazon to their owned channels to make a purchase.

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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

Image courtesy Infillion Which of course raises the question: how can brands make sure they are connecting with consumers at the right time with the right information? That final “purchase trigger” could come from any one of hundreds of unpredictable interactions throughout the course of a shopper’s day or week.

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Embracing the Future: Closed-Looped Measurement in the Cookieless Era

Retail TouchPoints

Multi-Touch Attribution (MTA) will Lose its Relevancy In a cookieless landscape, you will need to move beyond the traditional cookie-dependent MTA testing methodology to different alternatives, because our understanding of audiences and what they’re doing has continued to decline due to blind spots without cookie tracking.