Remove covid-impacts-on-the-digital-shelf
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How Technology is Supporting the Era of ‘Value’ and ‘Values’

Retail TouchPoints

They’re embracing a true blending of digital and physical channels that allows them to touch and feel a product in the store, add it to their shopping lists, do more digging into how the product was sourced and developed, and then have it delivered later. Is it at the price point I’m willing to pay?

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The Consumer Panel is Dead: How AI is Leading the Future of CPG

Retail TouchPoints

COVID-19 fundamentally changed the way people shop and interact with brands. Now as we approach a light at the end of the COVID tunnel, leading CPG brands aren’t running back to focus groups and panels. When COVID struck, brands were forced to part ways with this archaic method and think outside the box.

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The Impact of Smart Shelves On Your Pricing Strategies

Wiser

Another area where technology is revolutionizing retail is on the shelf, quite literally: smart shelves. And how does this technology impact pricing? Smart shelves are a grouping of technologies that provide new features and functions to the traditional store shelf. Our usual shelf is just that—a shelf.

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Key Takeaways From the Wiser Industry Leaders Brand Panel: Sales Strategy and Technology

Wiser

As the world navigated the complexities brought on by COVID-19, retail strategies had to evolve rapidly to maintain a competitive edge. Panelists emphasized the significance of seamless integration of digital tools in response to COVID-19, which enabled continued engagement with consumers and efficient operational management.

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Thanks to Our Customers & Talented Employees, NP Digital Wins Agency of the Year

Kissmetrics

I’m proud to announce that MediaPost, a well-respected media, advertising, and news publication, recognized NP Digital as the Search/Performance Agency of the Year. The achievement recognizes NP Digital for its substantial growth, continues expansion globally, services diversification, and impact on the industry.

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Four Retail Tech Trends to Anticipate this Holiday Season

Retail TouchPoints

With the 2021 holiday shopping season a few months away, it’s clear retailers need to find new and exciting ways to attract shoppers and create an impactful experience that keeps customers engaged. Throughout the past year, the retail industry has been hit hard by the pandemic. The Rise of Sizing Technology.

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How Agile Sourcing Kept Ahold Supply Chains Moving When COVID Struck

Retail TouchPoints

everyone saw its immediate impact on supermarket supply chains: shelves emptied by consumers frantically stockpiling toilet paper, cleaning products and shelf-stable staples like rice and canned beans. supply chain face due to COVID-19? RTP: What were some of the other challenges presented by COVID?

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