Passkeys: A Trifecta of Benefits for Easier and Safer Online Shopping
Retail TouchPoints
JANUARY 25, 2024
Proper security is imperative to any business’ bottom line and the integrity of their brand, but how can that be achieved without increasing the burden on the end consumer? Passkeys eliminate this once necessary but unwelcomed friction, leading to an improved user experience, deeper customer loyalty and higher conversion rates.
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