Omniconvert

MAY 10, 2022

Discover the benefits of using a customer data platform dedicated to the eCommerce companies and see what criteria can make your decision easier. The post Benefits of a Customer Data Platform built for eCommerce stores appeared first on Omniconvert Ecommerce Growth Blog.

Customer Data 78

Customer Data eCommerce Customer Blog 78

Groove

APRIL 18, 2024

This data-driven solution brings financial, logistical, and human resource data together to save you time managing your store. You’ll never have to worry about system limitations and data inconsistencies. It also allows for personalized marketing and better customer service.

Shopify 393

Shopify Payment Services Shipping Costs Order Fulfillment 393

Groove

APRIL 19, 2024

Many businesses outgrow Shopify's limitations and find BigCommerce offers a more scalable and feature-rich platform. You need more customization options: BigCommerce offers greater design flexibility and a wider range of built-in features compared to Shopify. You're not alone.

BigCommerce 368

BigCommerce Shopify Payment Services SEO 368

Retail TouchPoints

APRIL 17, 2024

It’s not merely about substituting cookie-based tracking with another data-centric method. Consider the application in ecommerce where gen AI-powered chatbots redefine customer interactions. Many retailers grapple with insufficient product data. Picture this: a traveler seeking a hotel near a lake for a specific activity.

Social Media 297

Social Media B2C B2B Customer Data 297

Groove

APRIL 16, 2024

BigCommerce is one of the most popular platforms for creating and managing eCommerce stores. To help you choose a platform that will set your business up for success, we've compiled a list of BigCommerce competitors that includes the key features, benefits, and drawbacks you need to know about each one.

BigCommerce 364

BigCommerce Magento Multi-channel Shopify 364

Funnel.io

NOVEMBER 21, 2023

Smart marketers respect the importance of good data. But among all the tools that offer solutions fo r data management and analysis, it can be difficult to understand the roles that different types of tools play in a data stack.

Customer Data 36

Customer Data Customer Management Marketing 36

Groove

FEBRUARY 16, 2024

Some of the top benefits you can look forward to when you integrate Shopify with HubSpot include: Unified Customer Data: Integrating HubSpot and Shopify ensures that information such as customer purchases, preferences, and interactions are seamlessly synchronized between the two platforms.

Shopify 379

Shopify Live Chat Customer Data Information 379

Groove

APRIL 15, 2024

B2C platforms often do not keep up with these changes or may not meet the unique requirements of B2B transactions. The platform provides tools and capabilities for wholesale businesses to thrive in the digital marketplace. They can also leverage pricing strategies and increase customer experiences.

BigCommerce 335

BigCommerce B2B B2C Customer Retention 335

Forrester eCommerce

FEBRUARY 14, 2024

I’m pleased to announce the publication of The Customer Data Platforms In Asia Pacific Landscape, Q1 2024 report. This comprehensive report features 22 vendors with $5 million or more annual CDP revenue from the APAC market.

Marketing 451

Marketing Customer Data Customer B2C 451

Retail TouchPoints

APRIL 18, 2024

For the first, Walmart is bringing together its data insights tool Luminate — which surfaces the retailer’s transaction, supply chain and shopper behavior data for its suppliers — with its Connect retail media business. in a blog post.

Retail 264

Retail Omnichannel Information Supplies 264

Groove

MARCH 7, 2024

Klaviyo Email Marketing: Deep Integration with eCommerce Platforms With Klaviyo's deep integrations with major eCommerce platforms, eCommerce store owners can take advantage of seamless data synchronization to create personalized marketing campaigns for subscribers. Stamped.io In Klaviyo's system, automations are called "flows."

Marketing 370

Marketing eCommerce Platforms Shopify Shopping Carts 370

Retail TouchPoints

APRIL 1, 2024

Recent estimates forecast that nearly a quarter of global retail sales will come from online channels by 2027, so the ability to serve a multilingual customer base will be essential for businesses seeking global success. Customers don’t judge businesses by the quality of their products or services alone. The true differentiator is CX.

Retail 320

Retail Customer Experience Customer Retention Technology 320

Retail TouchPoints

APRIL 25, 2024

In Europe, for example, many retailers have been hesitant to invest heavily in RMNs due to uncertainties about the returns and risks around data privacy regulations. However, there is a growing need for technological advancement in this market, particularly in terms of improved targeting and data strategy.

Retail 227

Retail Customer Loyalty Technology Marketing 227

Groove

MARCH 5, 2024

For small to midsize businesses who need a scalable platform, ActiveCampaign works well. More than 900 integration with eCommerce platforms Free migration and onboarding for businesses transitioning from another provider. Klaviyo Klaviyo is widely considered to be the ultimate eCommerce marketing platform.

Live Chat 300

Live Chat eCommerce Platforms WooCommerce Shopify 300

Retail TouchPoints

APRIL 3, 2024

Chase Bank has launched a digital media business that “combines the scale and audience of a retail media network with the exclusive advantages of Chase’s first-party financial data, institutional credibility and precise targeting capabilities,” according to a company statement.

Small Business Retail 264

Small Business Retail Banking Retail Travel 264

Retail TouchPoints

FEBRUARY 8, 2024

As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC. Media owners aren’t just providing a platform for advertisers.

Payments 312

Payments Payment Services Retail Channel 312

Groove

APRIL 17, 2024

Understanding Klaviyo's Google Ads Integration Klaviyo is a platform that offers a robust suite of marketing automation tools. At the heart of the Klaviyo Google Ads integration is the rich customer data that Klaviyo collects.

Customer Data 396

Customer Data Improvements eCommerce Article 396

Retail TouchPoints

MARCH 15, 2024

After all, a digital shelf displays your products for the customer to browse, just like a shelf in a brick-and-mortar store would. While customers come to browse the physical shelf, your digital shelf goes to the customer. Publications about marketing often invoke the comparison of a digital shelf with a physical one.

Telecommunications 264

Telecommunications eCommerce Platforms Games eCommerce 264

Groove

MARCH 6, 2024

It allows users to effectively collect and organize customer data for easier, more streamlined segmentation. Klaviyo enables the creation of targeted, fully personalized campaigns that support stronger customer-brand relationships. These include key platforms like Slack, Salesforce, Trello, LinkedIn Sales, and Shopify.

Social Media 370

Social Media Customer Data Shopify Magento 370

Retail TouchPoints

MARCH 20, 2024

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. pop-up, giving you the option to enable that site to remember your data or not.

Small Business Retail 277

Small Business Retail Recommendation Consumer Customer Data 277

Groove

OCTOBER 4, 2023

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. can be leveraged for various CRM-related tasks, making data readily accessible to your team. The suite includes innovative tools such as ChatSpot.ai

Merchant Services 367

Merchant Services eCommerce Marketing Recommendation 367

Retail TouchPoints

JANUARY 24, 2024

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

Retail TouchPoints

MARCH 5, 2024

First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences. The first step on the path to building your own RMN is to establish mature systems for collecting, segmenting and utilizing your data.

Retail 264

Retail Customer Data Channel Arts 264

Retail TouchPoints

APRIL 4, 2024

That same lack of standardization, combined with siloed data and buying systems, makes it nearly impossible for brands to accurately measure the effectiveness of their retail media investments, particularly in the context of their larger media buys. A lack of standardization across the retail media ecosystem.

Retail 278

Retail X-cart Banking Definition 278

Forrester eCommerce

JANUARY 26, 2024

I’m pleased to announce the publication of The B2C Customer Data Platform Landscape, Q1 2024. Forrester’s landscape research is a valuable resource for marketers to understand and differentiate the range of solutions available to them in a very dynamic market.

B2C 276

B2C Customer Data Marketing Customer 276

Retail TouchPoints

MARCH 18, 2024

Additionally, 93% of these retailers say they’re already using generative AI to support personalization of customer-facing communications like emails and product recommendations. The top three areas where retailers plan to use generative AI are in customer service, marketing and store operations.

Retail 317

Retail SEO Operations Consumer Goods 317

Retail TouchPoints

SEPTEMBER 19, 2023

Oracle and Uber have announced the launch of Collect and Receive, a new offering within the Oracle Retail platform designed to enrich retailers’ last mile delivery experiences while reducing operational costs. Oracle Retail customers in the U.S. and Canada can now access the solution at no additional charge.

Omnichannel 278

Omnichannel Operations Improvements Customer Experience 278

Retail TouchPoints

MARCH 28, 2024

By analyzing various data sources, including traffic and weather data, route optimization tools can determine the most efficient and reliable routes for delivery vehicles. Leading platforms also provide dynamic optimization, which updates routes as data changes and automatically provides drivers with new instructions.

Technology 303

Technology Presentation Travel Operations 303

Retail TouchPoints

FEBRUARY 28, 2024

LEGO’s strategy for LEGO Space – and every other theme that LEGO has launched since that early success – is to engage customers by making it easy to open a box and quickly experience the joys and benefits of a finished product. Analysts save time that would otherwise be spent developing data models from scratch.

Toys 260

Toys Supplies Improvements Marketing 260

Retail TouchPoints

MARCH 26, 2024

2024 introduces distinct challenges for retail brands navigating data privacy amidst Google’s removal of cookies. Leading the charge in innovative, consent-driven strategies is the adoption of zero-party data , or data that consumers proactively share with a brand. The question remains: where and how should they begin?

Retail 264

Retail Apparel Consumer Clothing 264

Groove

FEBRUARY 22, 2024

Studies show that customers still prefer to be contacted by eCommerce businesses via email. Staying in touch with your customers is more important than ever. Business owners have to cut through the noise to reach customers. Klaviyo Klaviyo is an all-in-one email marketing platform that focuses on eCommerce businesses.

Shopify 312

Shopify eCommerce eCommerce Platforms Customer 312

Retail TouchPoints

FEBRUARY 20, 2024

Payments platform Klarna has expanded its “Sign in with Klarna” service to 23 countries, including the U.S. When a customer registers for the “Sign in with Klarna” service, they choose what data they want to share and also can sign up for any membership or bonus programs offered by the retailer.

Merchant Services 264

Merchant Services Payment Services Consumer Clothing 264

Groove

DECEMBER 18, 2023

Heroku is a powerful yet user-friendly cloud-based PaaS (Platform as a Service) that streamlines the app development process for businesses of all sizes. Heroku supports a wide range of programming languages and tools that most eCommerce platforms are built with. How We User Heroku For eCommerce (BigCommerce, Shopify, etc.)

Toys 195

Toys Shipping Costs eCommerce BigCommerce 195

Retail TouchPoints

JANUARY 9, 2024

One of the many platforms that brands have embraced over the last few years to make the most of their advertising budgets is Retail Media Networks (RMN). Retailers have begun leveraging their substantial customer purchase data to inform advertiser’s media strategies. This way buyers can choose what media channels perform best.

Retail 290

Retail Omnichannel Channel Mobile 290