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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. This scenario presents unique opportunities for growth and progress.

B2B 216
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How Retail is Leveraging Unified Digital Experiences

Retail TouchPoints

At the same time, this rapid ecommerce growth has seen its fair share of issues, such as website crashes, customer support issues, supply chain disruptions and dips in customer loyalty due to a lack of personalization.

Retail 267
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10 Powerful Ecommerce Targeting Tactics to Boost Your Sales in 2023

UpSellIt

In this blog, we present ten innovative ecommerce targeted tactics that will dominate the landscape in 2023 and 2024, helping businesses thrive in the competitive digital marketplace. AI-driven algorithms analyze customer data such as preferences, browsing behavior, and purchase history to generate dynamic and personalized suggestions.

eCommerce 129
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How to Seamlessly Migrate Your Rewards Program

Smile.io

In these cases, the question quickly becomes—how do you migrate your customers, data, and entire rewards program to another provider? Migrating a rewards program can present all kinds of challenges. There are many reasons to migrate your loyalty program to a new software. Is it user-friendly? 

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Contentsquare CMO Reveals Why Brands’ Best Acquisition Strategy is a Retention Strategy

Retail TouchPoints

Jean-Christophe Pitié: If brands want any chance at customer loyalty, they need to fix what’s broken. Slow page loads are more than problematic — they strongly influence whether a customer ever seeks the brand out in the future. Rage clicks are present in 5.5% of all visits. of visits versus 17% in last year’s results.

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3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday

Retail TouchPoints

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards.

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How To Scale An Ecommerce Business (2024 Guide)

Smile.io

. - There are many scaling strategies for commerce brands—laying the foundation for growth, enhancing operational efficiency, expanding market reach, focusing on customer loyalty, and adding programs like Smile.io to retain customers. Adding points, VIP, or referral programs with Smile.io has to offer.