Wiser

AUGUST 28, 2023

Moreover, an effective assortment strategy allows retailers to stand out in the fiercely competitive retail landscape, providing a unique and memorable shopping experience. The trick lies in offering the right mix of products that not only intrigue and attract customers, but also stimulate their purchase decisions.

Retail 146

Retail Fashion Information Customer Data 146

Retail TouchPoints

MARCH 20, 2024

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. pop-up, giving you the option to enable that site to remember your data or not.

Small Business Retail 257

Small Business Retail Recommendation Consumer Customer Data 257

Kissmetrics

JANUARY 17, 2022

It is easier to build real, human connections with your audience if you know what data and strategies to use. One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? What Is Personalized Marketing?

Marketing 273

Marketing Recommendation Social Media Improvements 273

365 Retail

JANUARY 18, 2024

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Let’s dive in.

Customer Data 62

Customer Data Customer Multi-channel Events 62

Retail TouchPoints

APRIL 17, 2024

It’s a catalyst reshaping the core of digital marketing. By identifying that people are searching for low-calorie wines or high-end tequilas, companies have the ability to enhance customer data platforms for more targeted marketing. The demise of third-party cookies isn’t just another headline.

Social Media 290

Social Media B2C B2B Customer Data 290

UpSellIt

JULY 13, 2023

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. What is Omnichannel Retailing? What is Omnichannel Retailing?

Omnichannel 103

Omnichannel Multichannel Payment Services Retail 103

ESW

JUNE 4, 2024

If you find yourself dealing with a returns dilemma or want to avoid one altogether, leveraging the power of data analytics may be your answer. This post dives into the world of return analytics, offering insights and strategies that can help you minimise returns , reduce losses and increase customer satisfaction.

Merchant Services 78

Merchant Services Social Media Consumer Electronics Customer Experience 78

Retail TouchPoints

DECEMBER 23, 2022

Discounting and perks like free shipping have been successful drivers of Black Friday and Cyber Monday campaigns; however, dropping prices is not a winning strategy that creates a path to profitability. In fact, not only does discounting eat into margins, it reduces Average Order Value and Customer Lifetime Value as a result.

eCommerce 230

eCommerce Shipping Costs Retail Recommendation 230

Algopix

JANUARY 22, 2024

With over 200 million customers worldwide, Amazon offers sellers an unparalleled opportunity to tap into a vast pool of potential repeat buyers. You need smart strategies to convert one-time buyers into lifelong brand advocates. After all, marketing to an existing customer is much easier than continually finding new ones.

eCommerce 111

eCommerce Shipping Costs Payment Services Social Media 111

Omnisend

JANUARY 8, 2024

While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience. Start free today See pricing What is a repeat customer? They are also known as recurring clients.

Customer 88

Customer Customer Retention Social Media X-cart 88

Retail TouchPoints

MAY 31, 2022

With so much activity online at the height of the pandemic — during which many people gladly took to shopping online for convenience and peace of mind — retailers have a windfall of customer data that can be leveraged to deliver better and more engaging shopping experiences. AI-powered personalized recommendations.

Mobile 325

Mobile Customer Data Recommendation Fashion 325

Groove

NOVEMBER 17, 2020

Investing in an eCommerce marketing tool helps businesses attract, engage and delight customers at every stage of the buyer's journey. Improve your email marketing strategy and exceed customer expectations with a tool that best fits your eCommerce needs. How Klaviyo Helps Build Customer Relationships.

BigCommerce 368

BigCommerce Social Media Customer Data Recommendation 368

Algopix

JULY 16, 2023

What is Email Marketing Software for eCommerce In today’s digital landscape, email marketing has emerged as a vital tool for eCommerce businesses to reach and engage with their target audience. Effective email marketing is a game-changer for eCommerce businesses.

eCommerce 92

eCommerce Marketing eCommerce Platforms Recommendation 92

Email Audience

JUNE 12, 2024

Location-based marketing can meet these expectations with location technology to deliver relevant content. This location-based marketing strategy uses geographical information to tailor content and messages. Let’s get into the types of location marketing strategies available, and how they work.

Marketing 52

Marketing Technology Mobile Improvements 52

lateshipment

NOVEMBER 26, 2023

And that process begins with understanding the ABCs of the post-purchase customer journey. Defining the Post-Purchase Journey A customer’s post-purchase journey is interactions with your brand that take place once the order is dispatched to when it is ‘delivered’ or ‘returned’. Are you one of such businesses? No, it’s all good.

Shipping Costs 130

Shipping Costs eCommerce Order Fulfillment Shipping 130

Groove

SEPTEMBER 24, 2020

Creating an optimized email marketing strategy is key to engaging new and existing customers. Email and SMS help businesses reach more customers, converse with them on a personal level and customize the shopping experience to cater to their interests. Integrate customer data from your eCommerce store ?

Customer Data 322

Customer Data BigCommerce eCommerce Marketing Document 322

Retail TouchPoints

JANUARY 30, 2024

Here are six fundamental aspects of crafting a robust Gen AI strategy for businesses. Each of these pillars presents unique opportunities to leverage the potential of Gen AI in a way that not only drives business innovation but also ensures positive human interaction, particularly in customer service roles.

Retail 331

Retail Customer Experience Technology Customer Data 331

Retail TouchPoints

NOVEMBER 10, 2020

Brands can mitigate against purchases that miss the mark by providing intelligent product recommendations based on the shoppers’ previous buying history, and providing plenty of opportunities for the buyer to get product questions answered before they pull the trigger on a purchase.

Retail 288

Retail Shipping Costs Fulfillment Shipping 288

Retail TouchPoints

MARCH 28, 2023

Execs can evaluate the business impact of Meta marketing investments for a given brand, uncover new insights and study quantifiable metrics, including return on ad spend. The test period found that DGMN has the ability to reach customers across 1,400 derived attributes. “We

Customer 285

Customer Customer Data Improvements Marketing 285

Retail TouchPoints

MARCH 3, 2023

Today’s retail environment is challenging — whether it is price pressure from discounters, market disruption from online players, increased price transparency for shoppers or changing macroeconomics. When executed well, these experiences enable businesses to differentiate themselves and gain a sustainable market advantage.

Consumer 245

Consumer Customer Loyalty Customer Experience Recommendation 245

Retail TouchPoints

JANUARY 17, 2023

For brands, these signals can be found in customer data. Those with a unified, 360-degree approach to their first-party data can identify a customer on the verge of churning — and take proactive measures to prevent it. Has a loyal customer been placing orders less frequently?

Customer 321

Customer Customer Data Other Marketing 321

RETAIL MANAGEMENT SOFTWARE

NOVEMBER 7, 2023

Traditional marketing strategies alone are no longer sufficient in today’s digital age. Enter Artificial Intelligence (AI), a game-changing technology that is revolutionizing the way businesses approach marketing in these industries. This reduces waste, optimizes stock levels, and maximizes revenue.

Marketing 95

Marketing Retail Customer Loyalty Games 95

Optimizely

FEBRUARY 19, 2021

If you think about it, direct mail marketing has never really gone away. How come certain businesses still find direct mail marketing as an effective way to stay top of mind and engage with customers? Turns out, direct mail marketing is a robust way to stay connected with your customers through personalization.

Marketing 195

Marketing Social Media Shipping Costs Consumer 195

Retail TouchPoints

DECEMBER 15, 2022

While instinct and surmise may have worked in the past, today marketers need to recognize exactly what customers want, when they want it and how they want it. Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave.

Multi-channel 234

Multi-channel POS Customer Data Mobile 234

Retail TouchPoints

OCTOBER 16, 2023

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. The advent of these constraints has propelled the value of zero-party data (ZPD) to new heights.

Social Media 273

Social Media Consumer Information Marketing 273

365 Retail

APRIL 19, 2024

According to MediaPost, the global marketing spend increased, reaching $897.7 However, as revealed by Proxima, most companies spend between 40 and 60 percent of their digital marketing budgets ineffectively, which decreases their overall marketing ROI. billion by 2023.

Marketing 52

Marketing Social Media Live Chat Channel 52

RETAIL MANAGEMENT SOFTWARE

MARCH 26, 2024

With strategic planning and a keen understanding of retail sales seasonality trends, retailers can leverage the energy of springtime to attract customers and boost sales. In this article, we’ll explore some effective strategies and merchandising tips to help retailers make the most of the spring season.

Retail 77

Retail Outdoor Omnichannel Presentation 77

Optimizely

NOVEMBER 2, 2017

It’s your job as a B2C marketer to convince them to buy sooner rather than later. Every marketing communication — from emails to ads to web push — should aim to drive urgency in your buyers. With the right ecommerce marketing strategy, you can actually increase the need to buy as a customer interacts with your brand.

eCommerce Marketing 170

eCommerce Marketing Marketing eCommerce B2C 170

Groove

SEPTEMBER 1, 2020

Texting has made communication easier for both consumers and businesses, and SMS marketing is an effective component of a great mobile eCommerce strategy. SMS marketing, or text message marketing, is a powerful tool to communicate with customers. Klaviyo SMS: What Is It? usually by texting the word "STOP.".

eCommerce Marketing 370

eCommerce Marketing Social Media Mobile eCommerce eCommerce 370

Retail TouchPoints

FEBRUARY 15, 2023

and all of those have a data and analytics element, which is what we’re helping them figure out.” AI.Retail doesn’t replace “execution systems” like a customer data platform (CDP), pricing system or assortment planning tool; instead, it helps retailers feed better information into those systems, explained Standish.

Merchant Services 281

Merchant Services Supplies Retail Customer Data 281

Groove

MAY 3, 2018

BigCommerce's robust functionality helps eCommerce brands sell and market themselves online. However as an Elite BigCommerce Partner Agency , we're constantly evaluating marketing technologies to help our clients push beyond baseline functionality to drive more sales. Top BigCommerce Marketing Apps. Yotpo – Customer Reviews.

BigCommerce 285

BigCommerce Marketing eCommerce Social Media 285

Retail TouchPoints

FEBRUARY 2, 2022

In my experience, the data is what keeps retailers from making the big jump to new pricing technologies and strategies. If you’re in doubt, read along as I share the top five questions I receive from retailers on data and pricing and how I recommend each question is approached. Do I need competitive data?

Retail 236

Retail Recommendation Outdoor Customer Data 236

Groove

AUGUST 18, 2020

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. Real-Time Customer Data. Data Science.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Inflow Insights

AUGUST 4, 2021

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. Today, we’re focusing on paid social media marketing. Along the way, we’ve uncovered a few key strategies to making your holiday social media marketing stick.

Social Media 134

Social Media eCommerce Gifts Recommendation 134

Sailthru

APRIL 23, 2020

And product recommendations are the secret of the ecommerce giant’s success, accounting for 35% of its revenue. Product recommendations are crucial to any retailer’s personalization strategy. From there, retailers make product recommendations based on other customers’ behavior. Contextual Collaborative Filtering.

Recommendation 78

Recommendation Retail Download Customer Data 78

UpSellIt

AUGUST 23, 2023

When customer concerns and hesitations are addressed, you’ll find a significant increase in conversions and customer satisfaction. It involves utilizing customer data, preferences, and behavior to deliver relevant and personalized content, regardless of the channel or device used by the customer.

eCommerce 129

eCommerce Recommendation Omnichannel Customer Data 129

Retail TouchPoints

AUGUST 29, 2023

Creating a competitive advantage in personalization is based on a company’s ability to capture, analyze and use personalized customer data, as well as understand, customize and optimize the customer journey, all at scale. Think big — way outside the product recommendations box. It’s also a giant undertaking.

Multi-channel 233

Multi-channel Retail Customer Experience Customer Data 233