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How Larger Retailers Can Benefit From The Subscription Model

Optimizely

Until recently, the vast majority of subscription boxes came from subscription brands – that is, brands that exclusively sell curated boxes of themed merchandise. But in the past year, many bigger brands decided to dip their toes into the subscription box business: the beauty brand Sephora released the monthly subscription “PLAY!

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6 Strategies for Collecting Customer Data for Early Personalization

Sailthru

In many cases, poor customer data management will be the catalyst. We all know that customer data is crucial for personalization, especially in the earliest stages of the customer journey as you’re still establishing that relationship. But how do you go about getting it? Context matters.

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How To Scale An Ecommerce Business (2024 Guide)

Smile.io

Robust ecommerce analytics programs allow you to measure performance, uncover trends, use customer data, and optimize pricing. Monitor metrics like customer lifetime value (CLV), returning visitor rates, website session time, pages per visit, bounce rate, conversion rates, customer acquisition costs, and more.

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SaaS Payment Processing: 10 Questions to Ask When Comparing Solutions

FastSpring

We asked a group of SaaS founders and software engineers what they look for, and we heard a wide variety of answers, including: Subscription management Payment methods Fraud detection and prevention PCI compliance Currency conversion Localization VAT and sales tax. Lee Grant, CEO of Wrangu , recommends asking about their encryption methods.

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Best Email Marketing Services

Kissmetrics

This is especially true of your existing CRM and any other customer data sources. They are going to capture, store, and segment your customer data much better than a standalone email autoresponder. You can get really granular when it comes to personalized customer journeys, for example.

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The definitive guide to dynamic emails for 2023

Omnisend

If you’re wondering why you need to put in the extra work to gather customer data when you can send common promotional emails, let’s look over the benefits of dynamic emails to put things into perspective: 1. Build your email list No amount of personalization will work unless you have your customer’s permission to send them emails.

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Email Retargeting and Boosting Customer Engagement

Smile.io

This can help you maximize customer lifetime value and increase revenue for your business. For instance, if a customer buys a laptop, you can retarget them with promotional emails recommending laptop accessories such as a mouse, laptop bag, or external hard drive. The emails aim to reignite their interest in you.