Remove Customer Experience Remove Leisure Remove Marketing Remove Mobile
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With 1 in 4 Online Dollars Spent on Mobile, Ecommerce Mobile SEO is More Important [& Intricate] Than Ever

BigCommerce

By the time you read this, everything we’ve learned about mobile SEO could be wrong. This is because the existing paradigm is based on a desktop-first world, and Google is about to catapult us into a mobile-first world with a major update on how they crawl, render and rank the web. Google’s Mobile-First Index.

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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. As a result, shopping during this period is not merely a leisure activity but a cultural norm. Here’s why.

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How Real-Time Inventory Visibility Helps Retailers Improve the Customer Experience

Kibo

Retailers now have multiple channels to interact with customers, such as online stores, mobile apps, customer service, buy online, pick up in store/curbside, and buy online, ship from store/distribution centers (DCs) scenarios. With a cloud-based OMS from Kibo, retailers can achieve a much faster speed to market.

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Voice Technology is Changing the Rules of Ecommerce and Customer Experience

GetElastic

It sounds like a scene from Star Trek, but voice recognition is already being used by some brands to transform the customer experience. The Spanish bank Santanders mobile app lets you log in and give a short voice command: “Pay Paulo $100 tomorrow.” The impact on customer experience: Your voice is now your password.

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Sell More, Retain Customers Longer, and Have Fun with Discovery Shopping

Retail TouchPoints

Their treasure hunting format is tactile, spontaneous and even a little messy — an experience they couldn’t successfully reproduce online. But it’s not about reproducing but rather re-creating the treasure hunt to work online and on mobile. Discovery shopping is about being leisurely, not pushing a customer to purchase.

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Babylist Blends URL and IRL Engagement with Virtual Showroom

Retail TouchPoints

This allowed us to bring some first-to-market products into the experience and then create content around those items,” said Grant. The entire experience, which spans two levels and nine rooms, features more than 650 products. The entire experience, which spans two levels and nine rooms, features more than 650 products.

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Could A Digital Transformation Revive The High Street?

RTP blog

The same report found that 59% of consumers feel companies have lost touch with the human element of customer experience. The problem is that High Street stores clearly aren’t getting this right at the moment. Utilizing digital also enables retailers to make the very most of their available floor space.

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