Retail TouchPoints

OCTOBER 18, 2022

Customers aren’t analyzing their behaviors within retail locations, but every retailer should be, and they should be learning from it every step along the way. It’s imperative customers are safe, comfortable and are offered privacy as they move about. In an ever-changing market, evaluation and positive action is always key.

Customer Experience 307

Customer Experience Customer Apparel Technology 307

Forrester eCommerce

JUNE 24, 2020

It also makes a clear statement on privacy and diversity principles. Apple revealed major announcements for the new iOS 14 system during its Worldwide Developers Conference 2020. What is coming to the iPhone demonstrates a deep understanding of our behavior and use of our devices in mobility.

Mobile 469

Mobile Customer Experience Customer 469

Groove

FEBRUARY 3, 2020

The topic of these articles varied: from the things wrong with eCommerce shopping; to information gathering through online coupons; to marketers gathering information about eCommerce customer experience. Be sure that your eCommerce website is as transparent with your customers as it can be. Signage inconsistency. Conclusion.

Customer Experience 284

Customer Experience Shipping Costs eCommerce Customer 284

SheerID

OCTOBER 10, 2023

As consumers increasingly value data privacy, brands need to find new ways of collecting and using data to improve the customer experience.

Customer Experience 88

Customer Experience Improvements Customer Consumer 88

SheerID

JUNE 8, 2023

As consumers increasingly value data privacy, brands need to find new ways of collecting and using data to improve the customer experience.

Customer Experience 97

Customer Experience Consumer Customer Improvements 97

Retail TouchPoints

JANUARY 30, 2024

Gen AI, with its vast potential for enhancing efficiency and personalizing customer experiences, also comes with ethical considerations. An AI committee can actively oversee the ethical deployment of AI in areas like personalized shopping experiences and customer data usage.

Retail 338

Retail Customer Experience Technology Customer Data 338

Forrester eCommerce

JUNE 3, 2019

Apple continues to leverage its engineering chops to deliver better experiences. Experiences are faster, more nimble, private, secure, personal and more. Apple is: Leveraging privacy as a differentiator across devices, software and services. This includes Apple’s foray into Identity.

Consumer 319

Consumer Customer Experience Mobile Customer 319

Forrester eCommerce

JANUARY 30, 2020

Multiple security and privacy issues have plagued the physical security device maker, it’s responded poorly by casting blame on users, and following that the EFF identified that the Ring app is littered with third party trackers. It’s been a rough couple of months for Ring.

Customer Experience 278

Customer Experience Customer 278

Retail TouchPoints

JULY 6, 2022

At a time when 75% of consumers say they are worried about how companies use their data , according to a recent global consumer survey by Adobe, the Ethical Commerce Alliance (ECA) has launched in the UK to provide retailers a forum for debate and education around privacy and data protection. as the first partners of the Alliance.

Retail 277

Retail Events Consumer Customer Experience 277

365 Retail

JUNE 9, 2023

Making privacy a priority Before retailers and CPGs can dive into best practices, they must have a crystal clear understanding of privacy internally. Considering that 88% of online shoppers in the UK say they would stop using brands and organisations that don’t value consumer data privacy, this is especially concerning.

Retail 87

Retail Customer Data Channel Social Media 87

Retail TouchPoints

MARCH 26, 2024

2024 introduces distinct challenges for retail brands navigating data privacy amidst Google’s removal of cookies. Though cookie depreciation has been a looming threat since the original announcement back in 2020, Adtaxi’s 2024 Privacy Survey tells us that 33% of respondents still lack a cookie-replacement strategy.

Retail 260

Retail Apparel Consumer Clothing 260

RTP blog

NOVEMBER 10, 2017

This increases the ability of companies to deliver a highly-personalized experience, tailored to meet individual wants and needs when it matters most, addressing all the permission and data privacy issues at the same time. It provides a real-time view of the customer experience. Why is beacon technology beneficial?

Customer Experience 150

Customer Experience Technology Customer Mobile 150

Retail TouchPoints

APRIL 9, 2024

That’s expressing appreciation for loyalty: A customized experience and a personal touch that goes above and beyond, which has forever made me a brand advocate. Make sure you have a trustworthy partner that can help manage and analyze data in a safe way that guards customer privacy.

Merchant Services 259

Merchant Services Travel Management Consumer 259

Retail TouchPoints

JUNE 13, 2023

This shift toward unified commerce requires us to blur the lines between physical and digital retail and create a consistent and integrated customer experience across channels. Personalization: With the amount of choice available today, consumers expect personalized experiences tailored to their preferences and behaviors.

Supplies 256

Supplies Customer Experience Technology Omnichannel 256

Retail TouchPoints

NOVEMBER 2, 2023

By delivering relevant, targeted content and experiences — commonly known as personalization — ecommerce companies can increase engagement, conversion, average order value and ultimately, revenue. The official, complete elimination of all third-party cookies is now on track for the second half of 2024. But potential obstacles lie ahead.

eCommerce Marketing 260

eCommerce Marketing eCommerce Customer Experience Management 260

Retail TouchPoints

JANUARY 29, 2024

High-performing retailers are replacing traditional heat maps with a focus on understanding the dynamic customer journey, analyzing foot traffic movement and understanding its impact on basket size and purchasing decisions. Shoppers themselves also are becoming increasingly aware of, and concerned with, cyberattacks and data breaches.

Retail 310

Retail Toys Fashion Customer 310

365 Retail

JUNE 9, 2023

Making privacy a priority Before retailers and CPGs can dive into best practices, they must have a crystal clear understanding of privacy internally. Considering that 88% of online shoppers in the UK say they would stop using brands and organisations that don’t value consumer data privacy, this is especially concerning.

Retail 52

Retail Customer Data Channel Social Media 52

Retail TouchPoints

APRIL 17, 2024

It’s pushing businesses to pivot from traditional methods of tracking and understanding user behavior to more ethical and privacy-centric approaches. While this poses a challenge, it’s also an opportunity to embrace cutting-edge technologies that provide deeper insights without compromising user privacy.

Social Media 303

Social Media B2C B2B Customer Data 303

Retail TouchPoints

JANUARY 5, 2024

As part of its Privacy Sandbox initiative, Google plans to phase cookies out for all Chrome users during the second half of 2024. Google’s move, along with increased privacy regulations (particularly in the EU), have put a premium on zero- and first-party data.

Recommendation 304

Recommendation Consumer Information Customer 304

Retail TouchPoints

MARCH 14, 2024

Optimize ad spaces to deliver relevant, engaging content that adds value to the customer experience. Prioritize Privacy and Security Data privacy and security is paramount in building trust with customers. Strike a balance by curating high-quality content that aligns with the brand and resonates with the audience.

Retail 305

Retail Omnichannel Consumer Channel 305

Retail TouchPoints

FEBRUARY 8, 2024

Broadcasters then could look to get more out of their product by extending the customer experience beyond the TV show. As with any first-party data collaboration, it is paramount that media owners ensure they have the technology in place to facilitate security and privacy.

Payments 308

Payments Payment Services Retail Channel 308

Retail TouchPoints

JANUARY 15, 2024

In fact, 30% of respondents believe that the biggest area of opportunity for AI is in stores to aid omnichannel and loss prevention efforts; and Transforming customer experiences specifically through the use of generative AI.

Retail 312

Retail Customer Experience Technology Operations 312

Retail TouchPoints

APRIL 22, 2024

In the not-so-distant past, customer experience (CX) was a straight line — a predictable journey from point A (the customer’s question) to point B (the company’s answer). Welcome to the future of retail, where the checkout lines are virtual, the service is personal and the experience is anything but linear.

Customer Experience 322

Customer Experience Arts Customer Telecommunications 322

Forrester eCommerce

JULY 12, 2023

In a tough economy, where privacy legislation and technology changes make qualitative consumer data increasingly difficult to access, B2C marketers are struggling to adapt their data strategies for deeper customer understanding and develop AI capabilities to personalize experiences.

B2C 332

B2C Marketing Technology Consumer 332

Retail TouchPoints

APRIL 14, 2023

These cards offer several benefits over traditional payment methods for brands, including increased data security, greater customer flexibility and convenience, and new opportunities for retailers around increasing brand loyalty and personalisation opportunities.

Payment Services 275

Payment Services Subscription Banking Information 275

Retail TouchPoints

JUNE 7, 2022

Implicit in this shift is the rise of personalization in the customer experience (CX). In fact, 64% of consumers will immediately try new products or services from companies that offer a high-quality customer experience. Instead, they’re open to discovering new items that they’ll be just as excited about.

Recommendation 287

Recommendation Arts Retail Consumer 287

Retail TouchPoints

FEBRUARY 16, 2023

The retail industry had to reimagine ways to reach customers that sparked a digital transformation. The industry experimented with new approaches to how we do business in order to streamline the customer experience. One of the most common complaints customers have is waiting too long in checkout lines.

Payment Services 260

Payment Services Banking Customer Experience Technology 260

Retail TouchPoints

JULY 21, 2022

Data privacy has come into sharper focus over the past year thanks to new state legislation and federal privacy laws like the American Data Privacy and Protection Act (ADPPA). In fact, by the end of 2024, 75% of the world’s population will have personal data protected under modern privacy regulations , according to Gartner.

Marketing 278

Marketing Consumer Information Customer Retention 278

Retail TouchPoints

APRIL 11, 2024

Retailers come to us to brainstorm and create AI-enabled products and services that won’t just deliver new revenue and reduce costs, but instead will fully transform the customer experience. And since synthetic data is anonymized, they could do this without compromising consumer privacy.

Retail 287

Retail Mobile Consumer Operations 287

Retail TouchPoints

JANUARY 23, 2023

While much remains unknown, to reap the benefits that the metaverse offers and to strengthen relationships with customers, companies should focus on these three primary areas. Create superior customer experiences. Creating new channels to connect with customers — channels that promote two-way engagement — is critical.

Improvements 208

Improvements Customer Social Media Retail 208

Retail TouchPoints

NOVEMBER 12, 2020

Associates using the platform can talk to customers as they normally would, except that a mic captures their conversations. The tool uses AI-powered analytics designed to help improve customer experience, quality of service and store operations. Rillavoice is compliant with audio and privacy laws in the U.S.,

Multi-channel 246

Multi-channel Customer Social Media Retail 246

Retail TouchPoints

MARCH 25, 2021

By 2022, regulations designed to protect consumer privacy and major technology companies will require users’ explicit permission to share and use data generated from digital interactions. is slowly following suit: California passed its own Consumer Privacy Act ( CCPA ) in 2018, and new national legislation was introduced in the U.S.

Retail 264

Retail Consumer Social Media POS 264

Retail TouchPoints

MARCH 29, 2022

The end result was a win-win: what began as a way to collaborate with data and optimize offers to existing customers became a robust platform for truly understanding customer needs, protecting privacy and establishing stronger relationships across online and offline channels. Invest in Privacy Technology.

Customer 232

Customer Channel Technology Improvements 232

Retail TouchPoints

JULY 28, 2022

Virtual try-on technology introduces important privacy obligations. What is clear is that the Illinois Biometric Information Privacy Act, or “BIPA,” introduces real risks of litigation. State consumer privacy laws impose obligations on sharing personal data without imposing use restrictions. What to Look Out For.

Retail 268

Retail Customer Data Information Consumer 268

Retail TouchPoints

AUGUST 17, 2023

They strive to create seamless, personalized customer experiences to continue to attract discerning consumers and build efficient supply chains, yet they often encounter barriers presented by fragmented technology infrastructure, which hinders scalability without disruption.

Consumer 242

Consumer Payment Services Food and Beverages Supplies 242

Retail TouchPoints

AUGUST 11, 2022

The retailer is sharing store-based analytics from Amazon Fresh and Amazon Go stores with CPG brands to help them improve the customer experience. Regardless of the potential pushback, Amazon is already making good use of its collected data.

Payment Services 264

Payment Services Fashion Technology Customer Experience 264

Retail TouchPoints

JANUARY 24, 2024

Additionally, maintaining ethical data usage and ensuring customer privacy will be vital in these AI deployments. Customer loyalty can act as a stabilizing factor during turbulent times, so prioritizing the customer experience in investment decisions will be essential.

B2B 254

B2B eCommerce BigCommerce Omnichannel 254