Ecommerce Platforms

DECEMBER 18, 2020

As an ecommerce business owner, or someone who plans to start an online business in the future, ecommerce marketing is definitely going to play a role in how you bring in customers and get the word out about your product. However, marketing online doesn't have to be a chore. What is Ecommerce Marketing?

eCommerce Marketing 223

eCommerce Marketing eCommerce Social Media Marketing 223

Optimizely

DECEMBER 6, 2018

That way, you’re relying on a lower pressure ask that gets reluctant customers to buy into the idea that they’re getting a special deal while your product is still in-stock. Isn’t that basically ecommerce marketing strategy 101?” Reward your most loyal customers. Need some marketing ideas for your own contest?

eCommerce Marketing 210

eCommerce Marketing eCommerce Marketing Events 210

Optimizely

MAY 6, 2019

First, an anonymous user browses your site, then makes a purchase, then another, and slowly, but surely, becomes a loyal customer. This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective ecommerce marketing. Outline Your Customer Lifecycle.

eCommerce Marketing 170

eCommerce Marketing Customer Marketing eCommerce 170

Groove

JUNE 9, 2021

Many eCommerce marketers struggle with this concept. With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. Email Marketing Strategy Tips. 90% of all marketers have said that social media has increased exposure.

Marketing 367

Marketing Social Media Customer Loyalty Shopping Carts 367

Omnisend

MARCH 18, 2019

Nearly 25% of business owners are selling through Read more The post How to Make Social Commerce the Key to Unlocking Customer Loyalty appeared first on Ecommerce Marketing Automation | Omnisend. As a result, there are more and more digital spaces becoming vital sales channels.

Customer Loyalty 167

Customer Loyalty Customer eCommerce Marketing Channel 167

Optimizely

OCTOBER 3, 2017

For example, many B2C marketers used to rely on flash sales or coupon expirations to create a sense of FOMO. Unfortunately, your customers may have realized that same sale offers come up again and again and stopped responding. . Ask your loyal customers to: Show off the newest purchases in a photo to win a free product.

Customer Loyalty 246

Customer Loyalty Customer B2C eCommerce Marketing 246

FastSpring

JANUARY 7, 2021

What we’re trying to say here is, loyal Thomas the Tank Engine fans become loyal customers. What is customer loyalty? Loyalty is an emotion that stems from feeling engaged in something or someone. Statistically, the majority of your future profits will come from your existing customers over new ones.

Customer Loyalty 148

Customer Loyalty Customer Toys Recommendation 148

lateshipment

APRIL 2, 2021

Let’s not waste any more time and dive right into the eCommerce trends for 2021 and how they can help you improve your online business in terms of sales, CX, and customer loyalty – to thrive in 2021! . eCommerce is growing (higher, further, faster). Hybrid (omnichannel) marketing is the future now.

Customer Loyalty 130

Customer Loyalty eCommerce Customer Shipping Costs 130

Korona

MARCH 25, 2022

With repeat customers spending 33% more than new customers on average, increasing customer loyalty is one of the most effective ways to boost your bottom line. Loyal customers have a higher average lifetime value and are a reliable source of revenue for your brand. . 7 Ways to Improve Customer Loyalty.

Customer Loyalty 98

Customer Loyalty eCommerce Customer Social Media 98

Smile.io

MAY 18, 2023

Aimless marketing is time-consuming, confusing, and inefficient. Instead, set your store up for long-term success by making a clear plan on how you will approach marketing–also known as a marketing strategy. What is a marketing strategy? It lays the groundwork for every marketing campaign or action you take.

eCommerce Marketing 53

eCommerce Marketing eCommerce Marketing Social Media 53

Smile.io

MAY 4, 2022

If you’re an ecommerce marketer, you know growing sales to your online store is amongst your top priorities. But growing a business and engaging with new customers is always easier said than done. Don’t worry, every marketer has been there. Blog Gabrielle Policella 3.

eCommerce Marketing 75

eCommerce Marketing eCommerce Marketing Customer Retention 75

Onilab User Guides

JULY 12, 2019

The e-commerce industry gives marketers freedom in promotional campaigns and design. The reason for that is simple: outstanding and smart marketing creates a huge buzz and can attract hundreds of new customers in no time. And behind each fail lies a marketing or design principle that was violated.

eCommerce Marketing 40

eCommerce Marketing eCommerce Marketing Social Media 40

ecomdash

AUGUST 6, 2019

Summer is here and that means that it’s time to start thinking about back-to-school marketing, sales, and promotions. For ecommerce retailers, the next couple of months have the potential to be a lucrative sales period. To help you take advantage of the season, we have five marketing tactics to target back to school shoppers below.

eCommerce Marketing 60

eCommerce Marketing Marketing eCommerce Social Media 60

SellBrite

JUNE 7, 2017

The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead. Have you enrolled customers who just made a purchase in your brand’s loyalty program?

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

Optimizely

MARCH 7, 2019

When you think of your role as a B2C marketer, does “technologist” immediately come to mind as a description? You spend a lot of time evaluating, using, and optimizing your marketing tech stack all while staying up on the latest trends in the industry. These days it’s easy to feel a bit too reliant on your marketing technology.

B2C 170

B2C Marketing Technology Customer Loyalty 170

Groove

JULY 21, 2020

Choosing which eCommerce marketing tool to invest your time and money into is not an easy decision. Klaviyo is an email marketing tool designed specifically for eCommerce businesses. Easily import customer data into Klaviyo, and use it to personalize your content and campaigns. Klaviyo customers generated over $3.7

eCommerce 370

eCommerce Merchant Services eCommerce Marketing Customer Loyalty 370

Kissmetrics

JUNE 7, 2021

By the time we’re done here, you’ll have more than just an e-commerce marketing vision board. Father’s Day sales events present exciting opportunities to both e-commerce sellers and marketers. Clearly, these events can boost short-term sales while attracting new customers. Uncommon Goods. Stitch Fix.

eCommerce 219

eCommerce Marketing Social Media Events 219

Optimizely

FEBRUARY 8, 2018

Marketing attribution can be a little intimidating. If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. Centralize your marketing data. Centralize your marketing data.

Multi-channel 186

Multi-channel Channel Marketing B2C 186

Optimizely

NOVEMBER 16, 2017

Data is at the core of all ecommerce marketing today. Data allows you to measure the success of your email marketing campaigns; shows you what ads are performing well; measures traffic coming to your website; and helps you understand what products are most popular with your buyers. Too many marketing platforms.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

BigCommerce

FEBRUARY 23, 2018

That’s what we’ll cover today, teaching you how to Implement a customer loyalty program that works for your brand. We’ll cover: What an ecommerce customer loyalty program is. The various components involved in building out a customer loyalty program. What is a Customer Loyalty Program?

Customer Loyalty 378

Customer Loyalty eCommerce Improvements Shipping Costs 378

Groove

MARCH 24, 2022

Selecting an eCommerce marketing agency for your BigCommerce online store is a crucial step in achieving your eCommerce goals. As an Elite BigCommerce Partner Agency , our certified team is available to assist in growing your mid-market business with BigCommerce Enterprise. What Is An eCommerce Marketing Agency?

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

Optimizely

OCTOBER 23, 2019

Marketers who use loyalty programs to create happy and loyal customers need to be able to integrate these programs into their customer data and marketing campaigns on a regular basis. Included in this integration are nearly a dozen pre-built campaigns to help marketers get started quickly.

Customer Loyalty 30

Customer Loyalty Customer eCommerce Marketing eCommerce 30

Retail TouchPoints

FEBRUARY 9, 2021

Powered by a hybrid headless Content Management System (CMS), the SaaS-based solution allows for the quick and easy creation of content, including images and shoppable videos, that can then be shared across all customer touch points based on individual interests and preferences.

eCommerce 176

eCommerce Beauty and Health Customer Loyalty Customer Experience 176

Omnisend

SEPTEMBER 5, 2023

Reading Time: 9 minutes In the world of ecommerce, SMS marketing is a transformative tool for reshaping customer engagement. However, we have seen that crafting strategic, concise, and personalized text messages that resonate with your customers can drive phenomenal results.

eCommerce 88

eCommerce Marketing Shopping Carts Shipping Costs 88

Optimizely

SEPTEMBER 6, 2018

Few things are as satisfying to a marketer as a new customer making their first purchase—it’s basically the marketing equivalent of winning an Oscar. But what happens if that customer buys once, and only once? That’s why the end goal in ecommerce marketing shouldn’t be the first purchase—it should be the second purchase.

Customer Loyalty 332

Customer Loyalty B2C Recommendation Marketing 332

Algopix

FEBRUARY 22, 2024

Leveraging Amazon’s FBA program allows sellers to streamline logistics and focus on product development, branding, and marketing. With minimal upfront costs and the ability to scale gradually, entrepreneurs can enter the e-commerce market with relative ease. Why Choose Amazon FBA Private Labeling?

Shipping Costs 86

Shipping Costs eCommerce PPC Social Media 86

Groove

JULY 22, 2021

There are a variety of marketing strategies out there for businesses to utilize, but there’s one in particular that consumers encounter each and every day: advertising on social media. Reach customers outside of your loyal customer circle and connect with people beyond your existing followers by advertising on social media.

Social Media 284

Social Media Merchant Services eCommerce Marketing Customer Loyalty 284

Sailthru

JUNE 23, 2023

While similar to Gen Z in some respects, Millennials are the ones who have made terms like the gig economy, purpose-driven marketing, and user-generated content more than just fleeting buzzwords. Now is the time for marketers to optimize their mobile platforms and ensure that browsing, purchasing, and returning are as simple as possible.

Marketing 78

Marketing Social Media Customer Loyalty Banking 78

Ecommerce Platforms

DECEMBER 14, 2021

Email marketing tools give today’s WooCommerce store owners an opportunity to nurture potential leads over time. While marketing technology has certainly evolved over the years, email continues to be the best way of interacting with customers long-term. Send transactional and marketing SMS. Sendinblue. Go to top.

WooCommerce 104

WooCommerce Marketing Multi-channel Social Media 104

Optimizely

JULY 19, 2018

For online stores that aren’t thinking about their repeat purchase rate, obtaining a customer’s email seems like a solid ecommerce marketing strategy. Building your email list is often a brand’s number one priority, and so, marketers may think it’s worth giving up a discount. . Try a loyalty program.

eCommerce 333

eCommerce Shipping Costs Customer Loyalty Shipping 333

Optimizely

FEBRUARY 15, 2018

Ecommerce marketers everywhere have the same fear: that their product will become a commodity. Because of this, the goal of nearly every ecommerce marketer is to build a brand that is so valuable, their product can never be a commodity. How to build customer loyalty over time. …and much more.

Marketing 150

Marketing eCommerce Accessories Customer Loyalty 150

Ecommerce Platforms

JANUARY 22, 2019

BigCommerce has solid built in marketing features, and you also probably have a great marketing plan in place, but there are also a lot of BigCommerce marketing apps and extensions available that make the process a lot easier and more streamlined. Here are my favorite apps to supercharge your marketing (in no particular order).

BigCommerce 171

BigCommerce eCommerce Marketing Merchant Services 171

BigCommerce

JUNE 13, 2017

It also means your customer lifetime value is low (which decreases how much you will be willing to spend on advertising –– and thus will limit your ad visibility). Growing your customer lifetime value and building long term customer loyalty takes time, though. How to Calculate Customer Lifetime Value.

Shipping Costs 417

Shipping Costs Customer Loyalty Customer Social Media 417

Groove

JUNE 1, 2022

Advertisements and product prevalence plays a role in the customer decision making process. Having a well-designed customer loyalty program as well as offering a free trial or coupons can help convert more consumers into paying customers at this stage. For service-based businesses, offering a consultation may help.

Merchant Services 195

Merchant Services eCommerce Customer Customer Loyalty 195

Omnisend

FEBRUARY 7, 2021

With digital advertising on Google, Facebook, and other social media showing declining results , customer reviews have become such an essential part of making purchase decisions—so much so that we now trust online reviews as much as we trust recommendations from our closest friends and family.

Customer 148

Customer Marketing Social Media Article 148

Groove

NOVEMBER 12, 2020

Modern-day businesses will struggle to be successful if they don't understand who their customers are. Understanding your customers and your audience is at the core of inbound marketing , which is the ideology of attracting, engaging and delighting customers. Connect With Customers On A Personal Level. Conclusion.

Customer Experience 356

Customer Experience Improvements Customer Social Media 356

BigCommerce

JUNE 2, 2020

Referrals are nothing new to the world. Back in the day, villagers would tell their neighbors about the best cobbler…

Marketing 388

Marketing eCommerce Customer Loyalty eCommerce Marketing 388