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The New Normal: CPG’s Return to the Customer

Retail TouchPoints

The rapid growth of ecommerce and proliferation of subscription services is changing the retail landscape for good. And within ecommerce, subscription models are becoming increasingly popular. Look no further than the highly anticipated launch of Walmart’s new subscription membership offering to compete with Amazon Prime.

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How Retailers Can Control Costs Even As Return Rates Climb

Retail TouchPoints

During the busy holiday season, digital return rates can spike to 30% ; and Return policies and experiences have a significant impact on customer loyalty. For example, shipping products back in certain cases costs more than a retailer could recoup through vendor credits, liquidation or resale.

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Loyalty Programs vs. Pay to Join Memberships

Smile.io

True customer loyalty is a brand for every ecommerce brand. And it’s earned through the experiences a customer has with your business over time. What makes it more valuable than short-term revenue is that a loyal customer will be your brand advocate, bring in customers, and always choose you over a competitor. 

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The Best Eco-Friendly Print on Demand Companies in 2023

Ecommerce Platforms

Similar to dropshipping vendors, they take over the work of producing, packing, and shipping products for ecommerce brands, so they don’t have to worry about fulfillment. This lowers shipping costs and delivery times, while reducing CO2 emissions. per month if you want a 20% discount on all of your products.

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Why Product Packaging Design is Important to Ecommerce Success

SellBrite

Customers feel validated in their purchase when this happens. A brand like FabFitFun —a seasonal subscription box that delivers a mix of beauty, self-care, fitness and home products to customers every four months—has a website packed with helpful information and emphasizes the importance of being a part of their membership community.

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Top 10 Customer Loyalty Programs of 2023

Smile.io

Loyalty programs are essential for customer retention and a necessary foundation for building customer loyalty in ecommerce. Whether it’s a points program, a simple referral program, or a multi-tiered VIP program, a loyalty program aims to turn one-time customers into repeat customers and build a loyal following.

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Critical Winery POS Features for Vineyards, Wine Shops, and Tasting Rooms

Korona

Other additional consumer information includes purchase history (both in-person and online), detailed order notes, lifetime value, and customer preferences. . In order to build customer loyalty, personalization is now the best way to meet most people’s expectations. You’re probably wondering why?

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