Smile.io

MAY 1, 2023

Customer retention is a key element in making sure your ecommerce business is sustainable and in business for the long term. Without repeat customers, your business won’t have the base it needs to grow. 🛍️ Customer retention is about keeping loyal customers, as opposed to recruiting new ones.

Customer Retention 62

Customer Retention Customer Customer Loyalty Merchant Services 62

365 Retail

DECEMBER 20, 2023

What is customer retention? Customer retention refers to a company’s capacity to convert purchasers into repeat customers, preventing them from purchasing from a rival. Why is customer retention crucial for businesses?

Customer Retention 52

Customer Retention Customer Customer Loyalty Merchant Services 52

Smile.io

FEBRUARY 24, 2023

As we enter a period of economic uncertainty, one thing will be more important than anything else for small business owners–customer retention. When customers are spending less on discretionary purchases, it’s important to emphasize loyalty. What is customer retention?

Customer Retention 75

Customer Retention Customer Social Media Merchant Services 75

Retail TouchPoints

JULY 21, 2022

Data privacy has come into sharper focus over the past year thanks to new state legislation and federal privacy laws like the American Data Privacy and Protection Act (ADPPA). In fact, by the end of 2024, 75% of the world’s population will have personal data protected under modern privacy regulations , according to Gartner.

Marketing 278

Marketing Consumer Information Customer Retention 278

Kissmetrics

JUNE 15, 2017

Customer retention. Its goal is to retain as many customers as possible. After all, a loyal customer is worth much more than a new customer. Here’s the problem: companies drive customers away with poor customer retention initiatives (or a complete lack of a customer retention strategy!).

Customer Retention 241

Customer Retention Customer Social Media Customer Loyalty 241

Optimizely

MARCH 1, 2018

. When it comes to ecommerce success metrics, customer retention is the only thing that matters to Dominic Coryell. Because the company is offering a new type of service to its customers, it can sometimes be challenging to convert new buyers. Nurtures new customers to encourage a purchase. …and much more.

Customer Retention 170

Customer Retention Customer eCommerce Marketing 170

Kibo

FEBRUARY 3, 2023

Whether you’re a B2B company selling recurring services or a DTC company selling product subscriptions, customer retention and happiness are at the core of a successful business. In this article, we’ll outline four strategies to help boost your retention rate and discuss how technology will help you implement these strategies.

Customer Retention 62

Customer Retention Subscription Payment Services Customer 62

Omniconvert

JANUARY 11, 2023

This post examines customer retention through a churn predictive model - showing you how to use this model to predict customer attrition, address red flags inside your organization, and retain your high-value customers.

Customer Retention 145

Customer Retention Blog eCommerce Customer 145

Groove

APRIL 15, 2024

Data-Driven Insights: With these insights available, businesses can more easily adjust their inventory levels by product, season, price, and more. They can also leverage pricing strategies and increase customer experiences. More revenue through volume discounts, tiered pricing and the ability to target promotions.

BigCommerce 335

BigCommerce B2B B2C Customer Retention 335

Omnisend

JULY 21, 2020

Letting those valuable customers churn completely is simply leaving money on the table. Luckily, there’s tons of data you can use to see exactly when a customer begins to lapse. The challenge is simply organizing your data to find the patterns that identify lapsed-purchasers for your store. Then the 3rd to 4th.

Customer Retention 143

Customer Retention Customer Demo Channel 143

Ecommerce Guru

NOVEMBER 22, 2021

The Salesforce Customer 360 system, which integrates customer data across marketing, sales, customer care, and other departments, is a customer relationship management (CRM) system that was introduced in 2011. The post Salesforce a game-changer for your customer retention in Ecommerce?

Customer Retention 52

Customer Retention Games eCommerce Customer 52

Omniconvert

NOVEMBER 26, 2018

For me, the Otter story started almost a year ago when I joined Valentin and Cristi Movila (eCommerce Director at Otter Shoes) in one of their initial talks about customer retention. At that time they were thinking of ways to use the raw data they have to differentiate and treat customers better and according to their needs.

Customer Retention 60

Customer Retention eCommerce Customer Blog 60

Omnisend

SEPTEMBER 9, 2021

Ecommerce data drives almost every business decision for online merchants. This is in no small part due to the goldmine of valuable insights it provides—a merchants’ own performance, customer behavior, and their relative position among their competitors. The Importance of Data-Based Marketing in Ecommerce. At what times?

eCommerce 148

eCommerce Customer Retention eCommerce Analytics Improvements 148

Sailthru

APRIL 27, 2023

Similar to precious metals, data has to be refined from its raw state to be anything more than a collection of numbers and email addresses. This process is known as data cleaning and is vital to your entire organization’s efficiency and bottom line. But bad data can do the opposite. Clean data ensures clean analytics.

Customer Retention 78

Customer Retention Omnichannel Improvements Customer Data 78

Omniconvert

JUNE 28, 2022

Discover why Customer Behavior Analytics leads to smarter customer acquisition, better customer experience, and improved customer retention. The post Customer Behavior Analysis – Improve Acquisition & Retention with Behavioral Data appeared first on Omniconvert Ecommerce Growth Blog.

Improvements 78

Improvements Customer Retention Customer Customer Experience 78

Retail TouchPoints

APRIL 5, 2024

But slow loading speeds are only one reason a customer may leave a site. Granular data about website interaction will uncover other reasons, as iGaming companies have discovered. iGaming companies have built this granular data from the high level of communication that they enjoy with their customers.

Retail 306

Retail Games Leisure Multi-channel 306

Retail TouchPoints

MARCH 13, 2024

As more retailers decide to create similar relationships, they will base those decisions on corroborating consumer spending data. With cross-shop and wallet share analyses based on actual purchase behavior, companies can more confidently select partners that are most likely to enhance and expand their customer base.

Multi-channel 254

Multi-channel Payment Services Consumer Automotive 254

Retail TouchPoints

MARCH 27, 2023

. “Visit Local will provide Half Price Books with the information we need to help us learn more about our customer base,” said Becky Gomez, Marketing and Ecommerce Director for Half Price Books in a statement. “The data Visit Local provides will help us make important decisions to help continue the growth of our bookstores.”

Books 276

Books Customer Retention Social Media Mobile 276

Sailthru

AUGUST 7, 2018

And we’re starting to see how excellence in customer retention can provide truly relevant data to acquisition teams. This ultimately enables them to recruit more valuable customers at lower cost. So what keeps marketers from ramping up their efforts at customer retention, big-time? That’s right.

Customer Retention 60

Customer Retention Customer Games Improvements 60

Sailthru

AUGUST 7, 2018

And we’re starting to see how excellence in customer retention can provide truly relevant data to acquisition teams. This ultimately enables them to recruit more valuable customers at lower cost. So what keeps marketers from ramping up their efforts at customer retention, big-time? That’s right.

Customer Retention 60

Customer Retention Customer Games Improvements 60

365 Retail

AUGUST 11, 2023

With the cost-of-living squeezing consumers’ disposable incomes and ebbing away at customers’ loyalty propensities, retailers are facing higher levels of customer churn, the latest research from insights-led customer engagement platform, MoEngage , suggests.

Customer Retention 52

Customer Retention Customer eCommerce Retail 52

Kissmetrics

JUNE 9, 2017

Big data is one of the most frequently discussed concepts in marketing today. While most marketers collect data, not all marketers consistently take action to improve their businesses based on data insights. Before the Information Age, data collection was a slow and arduous process. Customer Retention.

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Customer Retention Customer Data Information PPC 205

Retail TouchPoints

NOVEMBER 18, 2020

But the first step, before marketers consider how they’ll maintain this customer loyalty, is to examine the latest consumer data in order to understand key shifts in their customers’ behavior. By examining this type of data, retailers have a new opportunity to uncover emerging shopping trends and consumer behavior patterns.

Customer Retention 256

Customer Retention Information Customer Loyalty Mobile 256

Retail TouchPoints

APRIL 1, 2024

Research shows that nearly 30% of businesses lacking appropriate multilingual support have lost customers. On the other hand, businesses providing multilingual support see tangible benefits, like bolstered loyalty that improves overall customer retention. A language translation platform should prioritize security.

Retail 306

Retail Customer Experience Customer Retention Technology 306

Smile.io

NOVEMBER 14, 2023

Without first-party data and server-side tracking, you might be losing potential loyal customers. That translates to a lower LTV (lifetime value) and often a rise in CAC (customer acquisition cost) – something we all want to sidestep, am I right? What is first-party data? Examples included.

Customer Retention 46

Customer Retention Shopify White Paper Multi-channel 46

Retail TouchPoints

JANUARY 2, 2024

To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts ( 77% ) and loyalty program points ( 61% ), according to Retail TouchPoints research. This creates a catch-22 for some brands that need to deliver more personalized offerings with less consumer data.”

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Consumer Shipping Costs Customer Retention Information 286

lateshipment

APRIL 1, 2020

Measure the Quality of the Delivery Experience You Offer Customers. After all data is crucial to measure your effectiveness (or otherwise) in providing customers a great post-purchase experience. Increase Customer Retention & Lifetime Value. Identify Which Carriers & Service Types are Failing You.

Improvements 225

Improvements Customer Payment Services Shipping Costs 225

lateshipment

FEBRUARY 6, 2024

Profitability: By subtracting Customer Acquisition Costs (CAC) from CLV, a business can determine the profitability of acquiring and retaining customers (a metric known as adjusted CLV or CLV to CAC ratio). What matters is that customers have a low tolerance for delivery issues and will shift to a competitor after one poor experience.

eCommerce 130

eCommerce Customer Customer Retention Merchant Services 130

Retail TouchPoints

MARCH 10, 2023

Data is at the center of the success and overall growth of almost every company in every industry. Data drives decision-making, so access to accurate and comprehensive information at the right time is critical. Third-party cookies have been an incredibly important tool to collect incredible volumes of consumer behavior data.

Marketing 240

Marketing Customer Retention Consumer Information 240

Omnisend

AUGUST 18, 2021

As a marketer, you’re probably well aware of the importance of a good customer retention strategy. We know that it’s easier, cheaper, and more profitable to keep an active base of loyal customers rather than constantly acquiring new ones. With this in mind, it makes sense that customer retention is high on the priority list.

Customer Retention 148

Customer Retention Customer eCommerce Customer Loyalty 148

Retail TouchPoints

NOVEMBER 30, 2023

The innate connections we have with food and beverage brands, especially those we have grown up with, create a built-in opportunity for companies like PepsiCo to drive customer retention and loyalty. RTP: Can you expand upon your data capabilities and how you’re prioritizing first-party data collection specifically?

Food and Beverages 282

Food and Beverages Games Consumer Customer Retention 282

Omnisend

JANUARY 8, 2024

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Understanding how to get repeat customers can boost your revenue.

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Customer Customer Retention Social Media X-cart 88

RTP blog

JUNE 26, 2017

We think with the help of Big Data, predictive analytics and some savvy marketing, the retail industry can bounce back. Many people are under the impression that great marketing is an art, but the field of data science has introduced a scientific component to marketing campaigns. For brands and retailers, data is also a game-changer.

Retail 150

Retail Shipping Costs Customer Retention Customer Experience 150

Retail TouchPoints

SEPTEMBER 21, 2023

While AI presents vast possibilities to enrich this journey, it also ushers in significant challenges that could negatively impact customer retention and a brand’s bottom line. When a customer purchases maternity clothing, the system, relying on its data, bombards them with baby product ads.

eCommerce 264

eCommerce Customer Loyalty eCommerce Platforms Shipping Costs 264

Retail TouchPoints

JANUARY 29, 2024

Marketplaces also are increasingly seen as data-gathering tools, although growth in this area has been slow, rising from 28% in 2022 to 31% in 2023. However, they are now being prized for their practical capabilities as well: 38% cited faster, more cost-effective shipping, up from 21% in 2022.

Fulfillment 279

Fulfillment Shipping Costs Omnichannel Retail 279

Dynamic Action

APRIL 25, 2023

Summary Retailers often make decisions with incomplete data, resulting in missed market opportunities, overstocks, and poor investments. Data and AI can help retailers make data-driven decisions to optimize margins, sales revenue, and market share. Just relying on internal data is only half the story.

Retail 62

Retail Accessories Customer Retention Apparel 62

Algopix

JANUARY 19, 2021

Customer Retention Rate. This is the percentage of customers you have retained over a period of time. After making any change to the store, compare the retention rate before and after to see the effect. This data shows how much you are making from your inventory after paying for it. Sales Per Employee. Click here.

Retail 78

Retail Customer Retention Social Media eCommerce Platforms 78