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How to Solve the Customer Retention Problem (And Make Your Customers Happy!)

Kissmetrics

Customer retention. Its goal is to retain as many customers as possible. After all, a loyal customer is worth much more than a new customer. Here’s the problem: companies drive customers away with poor customer retention initiatives (or a complete lack of a customer retention strategy!).

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How to get repeat customers: Proven strategies for success

Omnisend

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Returning customers also benefit your reputation, strengthening your market position.

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Achieve high growth by keeping customers coming back to your eCommerce website

Kissmetrics

However, according to the Adobe Digital Index Report , returning customers make up 40% of revenues whilst representing only 8% of visitors. This tells us there’s a huge opportunity to increase customer retention rates further to support revenue growth. Why would a customer come back? It’s important to set the scene.

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3 Predictions for the Future of Omnichannel 

Retail TouchPoints

Prediction 1: Retailers will continue to balance customer acquisition and retention. In 2021, retailers shaped their omnichannel strategies around two key issues: customer acquisition ( 63% ) and customer retention ( 58% ). That means empowering them with tools, technology and enough time to do their jobs well.

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Virtual Queues: The Waiting Isn’t the Hardest Part

Retail TouchPoints

A digital queuing system enhances the customer experience — which will be invaluable in the post-COVID era — and increases customer sales. Customer waits may be inevitable sometimes, but that doesn’t mean they also can’t be profitable. Maximizing Floor Space and Staffing Resources.

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Post-purchase Strategies to Turn One-Time Holiday Shoppers into Your Brand’s BFFs

lateshipment

Enter “Brand BFF” or repeat customer, a win-win situation for your customers and your business. Why Focus on Customer Retention? To give you a little motivation, here are some of the benefits that you can stand to gain by increasing your customer retention rates. Are you one of such businesses?

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How the Customer Experience is Powering the Fastest Growing Brands

Kissmetrics

You’ll also want to think about today’s first-time customers who you hope will become tomorrow’s loyal brand advocates. As you grow in resources, you can consider many types of loyalty programs that will help you track and analyze customer behaviors and reward repeat purchases. Why does this matter? Image Source.