Shop Optimizations: What to Do When Your Best-Selling Products Have Low Margins
ESW
JULY 1, 2019
One way to do this is with upsell or cross-sell recommendations on your site. A low-margin product might have high-margin complementary accessories you can recommend as a bundle. Francesca Nicasio at Total Retail reflects on a time when she worked with a tea retailer with this exact situation.
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