Remove articles
article thumbnail

Klaviyo Google Ads Integration: A Step-By-Step Guide

Groove

In this article, we'll cover everything you need to know about the powerful Klaviyo Google Ads integration, including the integration's key features, how to use them, and the substantial benefits that this integration offers. At the heart of the Klaviyo Google Ads integration is the rich customer data that Klaviyo collects.

article thumbnail

Dynamic Customer Segmentation is a Creative Marketer’s Best Friend

Optimizely

But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment. Instead of having to create a segment every time you want to send an email, dynamic segments do the work for you and constantly update with the newest customer data.

Customer 334
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Data Security for Small Businesses in 2021 – Protect Your Customers’ Data

Korona

When trying to keep your business afloat during a pandemic, customer data safety may be the last thing on your mind. And it’s far from the last thing on your shoppers’ minds – 79% of customers worry about their data security and privacy issues. 7% loss of customers. Customer Database Software.

article thumbnail

Data Security for Small Businesses in 2021 – Protect Your Customers’ Data

Korona

When trying to keep your business afloat during a pandemic, customer data safety may be the last thing on your mind. And it’s far from the last thing on your shoppers’ minds – 79% of customers worry about their data security and privacy issues. 7% loss of customers. Customer Database Software.

article thumbnail

Data Security for Small Businesses in 2021 – Protect Your Customers’ Data

Korona

When trying to keep your business afloat during a pandemic, customer data safety may be the last thing on your mind. And it’s far from the last thing on your shoppers’ minds – 79% of customers worry about their data security and privacy issues. 7% loss of customers. 65% loss in trust.

article thumbnail

Guarding the Retail Fortress: Cybersecurity Challenges and Network Interruption Risks

Retail TouchPoints

With this evolution into digital sales and the increased use of data mining, retailers are facing unprecedented challenges in digital security. Cyberattacks and network outages can disrupt operations and erode customer loyalty. A study by IBM Security found that the average cost of a data breach in 2023 was $4.24

article thumbnail

Bringing Retail Media to Main Street and Beyond: 6 Building Blocks for Success

Retail TouchPoints

This article will cover the six building blocks required for any retailer, regardless of their size, to set up a strong foundation for an RMN. First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences.

Retail 264