Remove Customer Remove Customer Experience Remove Omnichannel Remove Point of Sale
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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection.

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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. It was fraught with opportunities to disappoint a customer,” Larocque said.

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Shinola and Filson to Update In-Store Experience with Omnichannel Platform

Retail TouchPoints

Adopting NewStore’s modular, mobile-first omnichannel cloud platform will allow Filson and Shinola store associates to provide more personalized service by consolidating customer, order and inventory data into one iOS app. Filson operates a total of 14 stores in the U.S., Canada and Japan. Shinola operates 21 stores across the U.S.,

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Rogers & Hollands Boosts Customer Service With Mobile POS System

Retail TouchPoints

Rogers & Hollands , an omnichannel jewelry retailer, recently implemented Oracle Retail Xstore Point-of-Service throughout its more than 70 stores.

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Continuing Omnichannel Success Post-Holiday Season

Retail TouchPoints

Post-holiday season for retailers is a period of recovery centered around understanding what happened during the holiday and how to move forward with the transaction cycle, while also preparing for ongoing omnichannel business. Post-Holiday Omnichannel Success. Post-Holiday Challenges. Fostering Systems Integration and Visibility.

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Unlocking Commerce: The Win-Win of Dynamic Currency Conversion

Retail TouchPoints

DCC is an optional service offered at the point of sale, allowing customers to view the cost of their purchases in their home currency. Consumers, on the other hand, should compare rates at the point of sale with those provided by their card issuer to ensure they are getting a good deal. Benefits for Retailers 1.

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Product-Centric vs Customer-Centric – How to Put Your Best Customer First

Dynamic Action

Summary Customer experience (CX) is the most important factor that impacts consumer loyalty. CX has evolved from focusing on the point of sale to connecting with customers in the discovery and evaluation phase (DX). This shift takes retailers from product-centric, to customer-centric.